How does Hasbro (HAS) make money?

Hasbro (HAS) generates revenue primarily from Consumer Products, which accounted for 60.3% of total revenue in TTM through Q2 2026. The company reported $4.97B in revenue and converted 16% of it into net profit, equivalent to roughly $795M in net income — what's left after the cost of revenue, operating expenses, interest, and income taxes.

What is the gross profit margin of Hasbro (HAS)?

Hasbro (HAS) reported a gross profit margin of 70.3% in TTM through Q2 2026, equivalent to $3.5B in gross profit on $4.97B in revenue. Gross margin measures how much of each dollar of revenue remains after the direct cost of producing or delivering the product — a higher figure typically signals pricing power, scale, or a less capital-intensive business model.

What is the operating profit margin of Hasbro (HAS)?

Hasbro (HAS) reported an operating profit margin of 23.9% in TTM through Q2 2026, equivalent to $1.19B in operating income. Operating margin captures profitability after research & development, sales & marketing, and general & administrative expenses — but before interest, taxes, and one-off items — and is the cleanest single read on the underlying business's efficiency.

What is the net profit margin of Hasbro (HAS)?

Hasbro (HAS) reported a net profit margin of 16% in TTM through Q2 2026, equivalent to $795M in net income. Net margin is the bottom-line share of revenue that survives every expense — operating costs, interest, and income taxes — and is the figure that flows directly into earnings per share.

Is Hasbro (HAS) profitable?

Yes. Hasbro (HAS) reported $795M in net income for TTM through Q2 2026, with a net profit margin of 16%. The company earned more from its operations than it paid out in costs, interest, and income taxes, leaving positive earnings on the bottom line.

How much does Hasbro (HAS) invest in research and development?

Hasbro (HAS) invested $399M in research and development during TTM through Q2 2026, roughly 8.0% of total revenue. R&D spending funds the company's future product pipeline and is expensed in full on the income statement rather than capitalised, which makes the operating margin sensitive to how aggressively management chooses to reinvest in innovation.

How much does Hasbro (HAS) spend on capital expenditures?

Hasbro (HAS) spent $74.6M on capital expenditures (CapEx) during TTM through Q2 2026, roughly 1.5% of total revenue. CapEx represents long-lived investment in property, equipment, data centres, and other physical infrastructure, and is subtracted from operating cash flow to arrive at free cash flow.

How much free cash flow does Hasbro (HAS) generate?

Hasbro (HAS) generated $1.21B in free cash flow during TTM through Q2 2026, a free-cash-flow margin of 24.4%. Free cash flow is the cash left after capital expenditures and represents the discretionary pool the company can use to pay dividends, repurchase shares, repay debt, or fund acquisitions without raising external capital.

What is the effective tax rate of Hasbro (HAS)?

Hasbro (HAS) had an effective tax rate of 22.5% in TTM through Q2 2026. The effective rate is the actual share of pre-tax income paid as income taxes and can differ materially from the statutory rate due to foreign earnings mix, tax credits (such as R&D), share-based compensation deductions, and one-off discrete items.

What are the main business segments of Hasbro (HAS)?

Hasbro (HAS) reports revenue across 4 reportable product segments, led by Consumer Products at 60.3% of total revenue in TTM through Q2 2026. See the revenue-by-segment table on this page for the full breakdown and how each segment feeds into the income-statement waterfall above.

How Hasbro Makes Money: 2026 Visual Revenue Map

Hasbro (HAS) Income Statement Flow — TTM through Q2 2026

Calculated from the four most recent reported quarters, ending June 28, 2026 (reported July 21, 2026).

Hasbro discloses geographic revenue only in annual filings. to view the full breakdown.

Hasbro (HAS) Revenue by Product Segment — TTM through Q2 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported segments changed mid-year.

Revenue contribution by product segment for Hasbro (HAS), TTM through Q2 2026.
Segment	Revenue (USD)	% of total
Consumer Products	$3B	60.3%
Wizards Of The Coast And Digital Gaming	$1.73B	34.9%
Corporate, Non-Segment	$159M	3.2%
Entertainment Segment	$81.8M	1.6%
Total	$4.97B	100%

Consumer Products$3B
Wizards Of The Coast And Digital Gaming$1.73B
Corporate, Non-Segment$159M
Entertainment Segment$81.8M
Total$4.97B

Revenue Breakdown — TTM through Q2 2026

In TTM through Q2 2026, Hasbro (HAS) reports revenue across 4 reportable product segments; the largest segment was Consumer Products at 60.3%, followed by Wizards Of The Coast And Digital Gaming (34.9%) and Corporate, Non-Segment (3.2%).

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