How does Marriott International (MAR) make money?

Marriott International (MAR) generates revenue primarily from Reimbursements, which accounted for 60.4% of total revenue in TTM through Q1 2026. The company reported $26.6B in revenue and converted 9.7% of it into net profit, equivalent to roughly $2.58B in net income — what's left after the cost of revenue, operating expenses, interest, and income taxes.

What is the gross profit margin of Marriott International (MAR)?

Marriott International (MAR) reported a gross profit margin of 21.4% in TTM through Q1 2026, equivalent to $5.68B in gross profit on $26.6B in revenue. Gross margin measures how much of each dollar of revenue remains after the direct cost of producing or delivering the product — a higher figure typically signals pricing power, scale, or a less capital-intensive business model.

What is the operating profit margin of Marriott International (MAR)?

Marriott International (MAR) reported an operating profit margin of 16% in TTM through Q1 2026, equivalent to $4.26B in operating income. Operating margin captures profitability after research & development, sales & marketing, and general & administrative expenses — but before interest, taxes, and one-off items — and is the cleanest single read on the underlying business's efficiency.

What is the net profit margin of Marriott International (MAR)?

Marriott International (MAR) reported a net profit margin of 9.7% in TTM through Q1 2026, equivalent to $2.58B in net income. Net margin is the bottom-line share of revenue that survives every expense — operating costs, interest, and income taxes — and is the figure that flows directly into earnings per share.

Is Marriott International (MAR) profitable?

Yes. Marriott International (MAR) reported $2.58B in net income for TTM through Q1 2026, with a net profit margin of 9.7%. The company earned more from its operations than it paid out in costs, interest, and income taxes, leaving positive earnings on the bottom line.

How much does Marriott International (MAR) spend on capital expenditures?

Marriott International (MAR) spent $309M on capital expenditures (CapEx) during TTM through Q1 2026, roughly 1.2% of total revenue. CapEx represents long-lived investment in property, equipment, data centres, and other physical infrastructure, and is subtracted from operating cash flow to arrive at free cash flow.

How much free cash flow does Marriott International (MAR) generate?

Marriott International (MAR) generated $3.11B in free cash flow during TTM through Q1 2026, a free-cash-flow margin of 11.7%. Free cash flow is the cash left after capital expenditures and represents the discretionary pool the company can use to pay dividends, repurchase shares, repay debt, or fund acquisitions without raising external capital.

What is the effective tax rate of Marriott International (MAR)?

Marriott International (MAR) had an effective tax rate of 25.9% in TTM through Q1 2026. The effective rate is the actual share of pre-tax income paid as income taxes and can differ materially from the statutory rate due to foreign earnings mix, tax credits (such as R&D), share-based compensation deductions, and one-off discrete items.

What are the main business segments of Marriott International (MAR)?

Marriott International (MAR) reports revenue across 5 reportable product segments, led by Reimbursements at 60.4% of total revenue in TTM through Q1 2026. See the revenue-by-segment table on this page for the full breakdown and how each segment feeds into the income-statement waterfall above.

How Marriott International Makes Money: 2026 Visual Revenue Map

Marriott International (MAR) Income Statement Flow — TTM through Q1 2026

Calculated from the four most recent reported quarters, ending March 31, 2026 (reported May 6, 2026).

Marriott International discloses geographic revenue only in annual filings. to view the full breakdown.

Marriott International (MAR) Revenue by Product Segment — TTM through Q1 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported segments changed mid-year.

Revenue contribution by product segment for Marriott International (MAR), TTM through Q1 2026.
Segment	Revenue (USD)	% of total
Reimbursements	$16.1B	60.4%
Fee Service	$4.56B	17.1%
Franchise	$2.81B	10.6%
Management Service, Base	$1.75B	6.6%
Owned, Leased and Other	$1.41B	5.3%
Total	$26.6B	100%

Reimbursements$16.1B
Fee Service$4.56B
Franchise$2.81B
Management Service, Base$1.75B
Owned, Leased and Other$1.41B
Total$26.6B

Revenue Breakdown — TTM through Q1 2026

In TTM through Q1 2026, Marriott International (MAR) reports revenue across 5 reportable product segments; the largest segment was Reimbursements at 60.4%, followed by Fee Service (17.1%) and Franchise (10.6%).

Frequently asked questions

Data & methodology

Marriott International (MAR) Key Financials

Charts, filings, and peer comparison for every metric

Trains Company Knowledge

Explore more

Deep-dives across the income statement, cash flow, capital return, and valuation

Overview

MAR Overview

Counters

Income Statement

Cash Flow

Capital Return

How this company returns cash to shareholders — buybacks, dividends, and stock splits.

Forecast & Valuation