How Visa (V) Makes Money: A Visual Guide
Visa (V) generated $41.39B in revenue (TTM through Q4 2025), earning $20.79B in net profit (50.2% margin). Its largest revenue source is Data Processing Revenues (50.2% of revenue). Below is an interactive breakdown of how revenue flows through the income statement.
Visa (V) Income Statement Flow
Frequently asked questions
How does Visa (V) make money?
- Visa (V) primarily makes money through Data Processing Revenues, which accounts for 50.2% of total revenue. For TTM through Q4 2025, Visa generated $41.39B in total revenue with a net profit margin of 50.2%.
What is Visa (V) gross profit margin?
- Visa (V) reported a gross profit margin of 81.1% for TTM through Q4 2025, equivalent to $33.56B in gross profit. This means Visa retains 81.1% of each revenue unit after direct costs of production.
What is Visa (V) operating profit margin?
- Visa (V) reported an operating profit margin of 59.2% for TTM through Q4 2025, equivalent to $24.50B in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is Visa (V) net profit margin?
- Visa (V) reported a net profit margin of 50.2% for TTM through Q4 2025, equivalent to $20.79B in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does Visa (V) spend on capital expenditures?
- Visa (V) spent $1.51B on capital expenditures in TTM through Q4 2025 (3.7% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is Visa (V) free cash flow?
- Visa (V) generated $22.93B in free cash flow for TTM through Q4 2025 (55.4% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is Visa (V) effective tax rate?
- Visa (V) had an effective tax rate of 15.9% for TTM through Q4 2025. This is the actual percentage of pre-tax income paid as income taxes.
About this data
- What is a Sankey diagram?
- A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
- How is the data calculated?
- We use the income statement from company filings. For TTM (Trailing Twelve Months), we sum the last four quarters. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
- When was this data last updated?
- Based on company filings through TTM through Q4 2025.