How does Prudential Financial (PRU) make money?

Prudential Financial (PRU) generates revenue primarily from Retirement, which accounted for 58.4% of total revenue in TTM through Q1 2026. The company reported $63B in revenue and converted 5.5% of it into net profit, equivalent to roughly $3.47B in net income — what's left after the cost of revenue, operating expenses, interest, and income taxes.

What is the gross profit margin of Prudential Financial (PRU)?

Prudential Financial (PRU) reported a gross profit margin of 32.9% in TTM through Q1 2026, equivalent to $20.7B in gross profit on $63B in revenue. Gross margin measures how much of each dollar of revenue remains after the direct cost of producing or delivering the product — a higher figure typically signals pricing power, scale, or a less capital-intensive business model.

What is the operating profit margin of Prudential Financial (PRU)?

Prudential Financial (PRU) reported an operating profit margin of 7.1% in TTM through Q1 2026, equivalent to $4.47B in operating income. Operating margin captures profitability after research & development, sales & marketing, and general & administrative expenses — but before interest, taxes, and one-off items — and is the cleanest single read on the underlying business's efficiency.

What is the net profit margin of Prudential Financial (PRU)?

Prudential Financial (PRU) reported a net profit margin of 5.5% in TTM through Q1 2026, equivalent to $3.47B in net income. Net margin is the bottom-line share of revenue that survives every expense — operating costs, interest, and income taxes — and is the figure that flows directly into earnings per share.

Is Prudential Financial (PRU) profitable?

Yes. Prudential Financial (PRU) reported $3.47B in net income for TTM through Q1 2026, with a net profit margin of 5.5%. The company earned more from its operations than it paid out in costs, interest, and income taxes, leaving positive earnings on the bottom line.

How much free cash flow does Prudential Financial (PRU) generate?

Prudential Financial (PRU) generated $9.79B in free cash flow during TTM through Q1 2026, a free-cash-flow margin of 15.5%. Free cash flow is the cash left after capital expenditures and represents the discretionary pool the company can use to pay dividends, repurchase shares, repay debt, or fund acquisitions without raising external capital.

What is the effective tax rate of Prudential Financial (PRU)?

Prudential Financial (PRU) had an effective tax rate of 21.3% in TTM through Q1 2026. The effective rate is the actual share of pre-tax income paid as income taxes and can differ materially from the statutory rate due to foreign earnings mix, tax credits (such as R&D), share-based compensation deductions, and one-off discrete items.

What are the main business segments of Prudential Financial (PRU)?

Prudential Financial (PRU) reports revenue across 3 reportable product segments, led by Retirement at 58.4% of total revenue in TTM through Q1 2026. See the revenue-by-segment table on this page for the full breakdown and how each segment feeds into the income-statement waterfall above.

How Prudential Financial Makes Money: 2026 Visual Revenue Map

Prudential Financial (PRU) Income Statement Flow — TTM through Q1 2026

Calculated from the four most recent reported quarters, ending March 31, 2026 (reported May 6, 2026).

Prudential Financial discloses geographic revenue only in annual filings. to view the full breakdown.

Prudential Financial (PRU) Revenue by Product Segment — TTM through Q1 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported segments changed mid-year.

Revenue contribution by product segment for Prudential Financial (PRU), TTM through Q1 2026.
Segment	Revenue (USD)	% of total
Retirement	$36.8B	58.4%
Group Insurance	$14.1B	22.5%
Individual Life	$12.1B	19.1%
Total	$63B	100%

Retirement$36.8B
Group Insurance$14.1B
Individual Life$12.1B
Total$63B

Revenue Breakdown — TTM through Q1 2026

In TTM through Q1 2026, Prudential Financial (PRU) reports revenue across 3 reportable product segments; the largest segment was Retirement at 58.4%, followed by Group Insurance (22.5%) and Individual Life (19.1%).

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