Question 1

What is Clorox's P/FCF ratio?

Accepted Answer

Clorox (CLX) P/FCF ratio is 30.7× as of July 22, 2026. The ratio is calculated by dividing market capitalisation by trailing twelve-month free cash flow, using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/FCF ratio calculated?

Accepted Answer

P/FCF = Market Capitalisation ÷ Trailing Twelve-Month (TTM) Free Cash Flow, where Free Cash Flow = Operating Cash Flow − Capital Expenditures. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/FCF ratio?

Accepted Answer

The price-to-free-cash-flow (P/FCF) ratio compares a company's market capitalisation to its trailing twelve-month (TTM) free cash flow. It is calculated as market cap ÷ TTM free cash flow, where free cash flow = operating cash flow − capital expenditures. Because FCF cannot be inflated by non-cash accounting items, P/FCF is often considered a cleaner measure of "earnings-power valuation" than P/E — especially for capital-intensive businesses where depreciation diverges from real cash outflows.

Question 4

What is a good P/FCF ratio for Clorox?

Accepted Answer

Mature companies that consistently convert profit into cash often trade at 15–25× P/FCF; capital-intensive businesses with lumpy capex typically trade lower. Compare against sector peers and against the company's own multi-year average — single-year P/FCF can be distorted by working-capital swings. For Clorox specifically, the relevant sector benchmark is the current sector median of 16.5×.

Question 5

Is Clorox's P/FCF ratio high or low?

Accepted Answer

Clorox's P/FCF ratio of 30.7× is above its own 5-year average of 26.7× and above the sector median of 16.5×. That places the current reading at the 76th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is Clorox's historical P/FCF ratio range?

Accepted Answer

In the available daily series, Clorox (CLX) P/FCF ratio has ranged from a low of 12.9× in 2008 to a high of 43.2× in 2024. The 5-year average is 26.7× and the 5-year median is 24.2×.

Question 7

What was Clorox's P/FCF ratio in 2025?

Accepted Answer

Clorox (CLX) P/FCF ratio at the end of 2025 was 19.4×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month free cash flow figure available at that date.

Question 8

Why does Clorox's P/FCF ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (free cash flow). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$14.8B	$761M	19.4×	-15.1×	Jun 30, 2025
2024	$16.7B	$483M	34.5×	+13.4×	Jun 30, 2024
2023	$19.7B	$930M	21.2×	-11.3×	Jun 30, 2023
2022	$17.4B	$535M	32.5×	+8.8×	Jun 30, 2022
2021	$22.3B	$945M	23.6×	+2.2×	Jun 30, 2021
2020	$27.7B	$1.29B	21.5×	-3.2×	Jun 30, 2020
2019	$19.4B	$786M	24.6×	+2.1×	Jun 30, 2019
2018	$17.5B	$780M	22.5×	-4.5×	Jun 30, 2018
2017	$17.2B	$637M	27.0×	-2.6×	Jun 30, 2017
2016	$17.9B	$606M	29.6×	+11.6×	Jun 30, 2016
2015	$13.5B	$749M	18.0×	-0.8×	Jun 30, 2015
2014	$11.8B	$629M	18.7×	-0.2×	Jun 30, 2014
2013	$11B	$581M	19.0×	-3.5×	Jun 30, 2013
2012	$9.42B	$420M	22.4×	+3.5×	Jun 30, 2012
2011	$8.92B	$470M	19.0×	+4.8×	Jun 30, 2011
2010	$8.72B	$616M	14.2×	-0.2×	Jun 30, 2010
2009	$7.78B	$541M	14.4×	+1.5×	Jun 30, 2009
2008	$7.2B	$560M	12.9×	-3.9×	Jun 30, 2008
2007	$9.42B	$562M	16.8×	-10.1×	Jun 30, 2007
2006	$9.2B	$342M	26.9×	+13.1×	Jun 30, 2006
2005	$8.5B	$614M	13.9×	-1.9×	Jun 30, 2005
2004	$11.4B	$727M	15.7×	+0.2×	Jun 30, 2004
2003	$9.26B	$598M	15.5×	+1.6×	Jun 30, 2003
2002	$9.74B	$699M	13.9×	—	Jun 30, 2002


Tyson Foods (TSN)	18.4×
Colgate-Palmolive (CL)	18.2×
Kenvue (KVUE)	18.1×
Hormel Foods (HRL)	17.1×
Universal Corporation (UVV)	16.5×
Marzetti (MZTI)	15.3×
Kroger (KR)	14.3×
Brown-Forman (BF-B)	13.2×
Performance Food Group (PFGC)	12.9×
Altria Group (MO)	12.8×
Constellation Brands (STZ)	12.8×
Kimberly-Clark (KMB)	12.4×
Dollar Tree (DLTR)	12.0×
General Mills (GIS)	11.1×
McCormick & Company (MKC)	10.8×
Lamb Weston (LW)	10.3×
J. M. Smucker (SJM)	9.0×
Dollar General (DG)	8.7×
Coca-Cola Europacific Partners (CCEP)	8.3×
Archer-Daniels-Midland (ADM)	7.3×
Molson Coors Beverage (TAP)	7.0×
Campbell Soup (CPB)	6.8×
Kraft Heinz (KHC)	6.6×
Conagra Brands (CAG)	6.4×
Albertsons Companies (ACI)	4.4×

P/FCF Ratio for Clorox (CLX) 2002-2026

P/FCF Ratio daily chart for Clorox (CLX)

Historical P/FCF Ratio for Clorox (CLX) from 2002 to 2025

About P/FCF Ratio at Clorox (CLX)

Clorox P/FCF Ratio by Year

Clorox P/FCF Ratio 2025: 19.4×

Clorox P/FCF Ratio 2024: 34.5×

Clorox P/FCF Ratio 2023: 21.2×

Clorox P/FCF Ratio 2022: 32.5×

Clorox P/FCF Ratio 2021: 23.6×

Sector peers by P/FCF Ratio — chart

Sector peers by P/FCF Ratio — table

Frequently asked questions

Clorox (CLX) Key Financials