Question 1

What is Alphabet's P/S ratio?

Accepted Answer

Alphabet (GOOGL) P/S ratio is 9.4× as of July 22, 2026. The ratio is calculated by dividing market capitalisation by trailing twelve-month revenue, using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/S ratio calculated?

Accepted Answer

P/S = Market Capitalisation ÷ Trailing Twelve-Month (TTM) Revenue, or equivalently Share Price ÷ TTM Revenue Per Share. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/S ratio?

Accepted Answer

The price-to-sales (P/S) ratio compares a company's market capitalisation to its trailing twelve-month (TTM) revenue. It is calculated as market cap ÷ TTM revenue (equivalent to share price ÷ TTM revenue per share). Because the denominator (revenue) cannot be negative, P/S is widely used to value unprofitable or pre-profit companies and to make cross-sector comparisons.

Question 4

What is a good P/S ratio for Alphabet?

Accepted Answer

A "good" P/S depends heavily on profit margin and growth: software and other high-margin businesses often command 5–15× sales, while low-margin retailers and commodity producers typically trade below 1×. Compare against sector peers rather than absolute thresholds. For Alphabet specifically, the relevant sector benchmark is the current sector median of 2.0×.

Question 5

Is Alphabet's P/S ratio high or low?

Accepted Answer

Alphabet's P/S ratio of 9.4× is above its own 5-year average of 6.2× and above the sector median of 2.0×. That places the current reading at the 90th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is Alphabet's historical P/S ratio range?

Accepted Answer

In the available daily series, Alphabet (GOOGL) P/S ratio has ranged from a low of 3.9× in 2022 to a high of 53.9× in 2002. The 5-year average is 6.2× and the 5-year median is 6.0×.

Question 7

What was Alphabet's P/S ratio in 2025?

Accepted Answer

Alphabet (GOOGL) P/S ratio at the end of 2025 was 9.4×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month revenue figure available at that date.

Question 8

Why does Alphabet's P/S ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (revenue). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$3.78T	$403B	9.4×	+2.8×	Dec 31, 2025
2024	$2.31T	$350B	6.6×	+0.9×	Dec 31, 2024
2023	$1.74T	$307B	5.7×	+1.7×	Dec 31, 2023
2022	$1.14T	$283B	4.0×	-3.4×	Dec 31, 2022
2021	$1.92T	$258B	7.5×	+1.0×	Dec 31, 2021
2020	$1.18T	$183B	6.5×	+0.8×	Dec 31, 2020
2019	$923B	$162B	5.7×	+0.4×	Dec 31, 2019
2018	$727B	$137B	5.3×	-1.3×	Dec 31, 2018
2017	$731B	$111B	6.6×	+0.5×	Dec 31, 2017
2016	$547B	$90.3B	6.1×	-1.1×	Dec 31, 2016
2015	$535B	$75B	7.1×	+1.7×	Dec 31, 2015
2014	$360B	$66B	5.5×	-1.2×	Dec 31, 2014
2013	$376B	$56.7B	6.6×	+1.9×	Dec 31, 2013
2012	$233B	$49B	4.8×	-0.8×	Dec 31, 2012
2011	$210B	$37.9B	5.5×	-1.0×	Dec 31, 2011
2010	$190B	$29.3B	6.5×	-1.8×	Dec 31, 2010
2009	$197B	$23.7B	8.3×	+3.9×	Dec 31, 2009
2008	$96.7B	$21.8B	4.4×	-8.5×	Dec 31, 2008
2007	$215B	$16.6B	13.0×	-0.1×	Dec 31, 2007
2006	$139B	$10.6B	13.1×	-5.6×	Dec 31, 2006
2005	$115B	$6.14B	18.7×	+2.1×	Dec 31, 2005
2004	$52.7B	$3.19B	16.5×	-1.5×	Dec 31, 2004
2003	$26.4B	$1.47B	18.0×	-35.9×	Dec 31, 2003
2002	$23.7B	$440M	53.9×	—	Dec 31, 2002


Reddit (RDDT)	10.4×
Meta (META)	6.7×
Netflix (NFLX)	6.2×
Spotify (SPOT)	4.9×
DoorDash (DASH)	4.4×
TKO Group Holdings (TKO)	3.1×
Roku (ROKU)	2.8×
Pinterest (PINS)	2.7×
T-Mobile US (TMUS)	2.6×
EchoStar (SATS)	2.3×
Telephone and Data Systems (TDS)	2.3×
Match Group (MTCH)	2.1×
Warner Bros. Discovery (WBD)	1.8×
Walt Disney (DIS)	1.7×
News (NWSA)	1.5×
Fox (FOXA)	1.5×
Verizon (VZ)	1.5×
Live Nation Entertainment (LYV)	1.4×
John Wiley & Sons (WLY)	1.3×
Snap (SNAP)	1.3×
Comcast (CMCSA)	0.8×
Versant Media Group, Inc. Class A (VSNT)	0.8×
Omnicom Group (OMC)	0.8×
Charter Communications (CHTR)	0.5×
Paramount Skydance (PSKY)	0.2×

P/S Ratio for Alphabet (GOOGL) 2002-2026

P/S Ratio daily chart for Alphabet (GOOGL)

Historical P/S Ratio for Alphabet (GOOGL) from 2002 to 2025

About P/S Ratio at Alphabet (GOOGL)

Alphabet P/S Ratio by Year

Alphabet P/S Ratio 2025: 9.4×

Alphabet P/S Ratio 2024: 6.6×

Alphabet P/S Ratio 2023: 5.7×

Alphabet P/S Ratio 2022: 4.0×

Alphabet P/S Ratio 2021: 7.5×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

Alphabet (GOOGL) Key Financials