Question 1

What is Alphabet's P/S ratio?

Accepted Answer

Alphabet (GOOGL) P/S ratio is 10.7× as of June 5, 2026. The ratio is calculated by dividing market capitalisation by trailing twelve-month revenue, using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/S ratio calculated?

Accepted Answer

P/S = Market Capitalisation ÷ Trailing Twelve-Month (TTM) Revenue, or equivalently Share Price ÷ TTM Revenue Per Share. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/S ratio?

Accepted Answer

The price-to-sales (P/S) ratio compares a company's market capitalisation to its trailing twelve-month (TTM) revenue. It is calculated as market cap ÷ TTM revenue (equivalent to share price ÷ TTM revenue per share). Because the denominator (revenue) cannot be negative, P/S is widely used to value unprofitable or pre-profit companies and to make cross-sector comparisons.

Question 4

What is a good P/S ratio for Alphabet?

Accepted Answer

A "good" P/S depends heavily on profit margin and growth: software and other high-margin businesses often command 5–15× sales, while low-margin retailers and commodity producers typically trade below 1×. Compare against sector peers rather than absolute thresholds. For Alphabet specifically, the relevant sector benchmark is the current sector median of 2.3×.

Question 5

Is Alphabet's P/S ratio high or low?

Accepted Answer

Alphabet's P/S ratio of 10.7× is above its own 5-year average of 6.3× and above the sector median of 2.3×. That places the current reading at the 98th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is Alphabet's historical P/S ratio range?

Accepted Answer

In the available daily series, Alphabet (GOOGL) P/S ratio has ranged from a low of 3.9× in 2022 to a high of 53.9× in 2002. The 5-year average is 6.3× and the 5-year median is 6.0×.

Question 7

What was Alphabet's P/S ratio in 2025?

Accepted Answer

Alphabet (GOOGL) P/S ratio at the end of 2025 was 9.4×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month revenue figure available at that date.

Question 8

Why does Alphabet's P/S ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (revenue). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$3.78T	$402.90B	9.4×	+2.8×	Dec 31, 2025
2024	$2.31T	$350.02B	6.6×	+0.9×	Dec 31, 2024
2023	$1.74T	$307.39B	5.7×	+1.7×	Dec 31, 2023
2022	$1.14T	$282.84B	4.0×	-3.4×	Dec 31, 2022
2021	$1.92T	$257.64B	7.5×	+1.0×	Dec 31, 2021
2020	$1.18T	$182.53B	6.5×	+0.8×	Dec 31, 2020
2019	$922.59B	$161.86B	5.7×	+0.4×	Dec 31, 2019
2018	$726.55B	$136.82B	5.3×	-1.3×	Dec 31, 2018
2017	$731.33B	$110.86B	6.6×	+0.5×	Dec 31, 2017
2016	$546.68B	$90.27B	6.1×	-1.1×	Dec 31, 2016
2015	$534.93B	$74.99B	7.1×	+1.7×	Dec 31, 2015
2014	$360.25B	$66.00B	5.5×	-1.2×	Dec 31, 2014
2013	$375.55B	$56.67B	6.6×	+1.9×	Dec 31, 2013
2012	$233.19B	$48.97B	4.8×	-0.8×	Dec 31, 2012
2011	$209.57B	$37.90B	5.5×	-1.0×	Dec 31, 2011
2010	$190.18B	$29.32B	6.5×	-1.8×	Dec 31, 2010
2009	$196.81B	$23.65B	8.3×	+3.9×	Dec 31, 2009
2008	$96.70B	$21.80B	4.4×	-8.5×	Dec 31, 2008
2007	$215.08B	$16.59B	13.0×	-0.1×	Dec 31, 2007
2006	$138.89B	$10.60B	13.1×	-5.6×	Dec 31, 2006
2005	$114.53B	$6.14B	18.7×	+2.1×	Dec 31, 2005
2004	$52.66B	$3.19B	16.5×	-1.5×	Dec 31, 2004
2003	$26.36B	$1.47B	18.0×	-35.9×	Dec 31, 2003
2002	$23.69B	$440.00M	53.9×	—	Dec 31, 2002


Electronic Arts (EA)	6.8×
Meta (META)	6.7×
Take-Two Interactive Software (TTWO)	5.5×
Spotify (SPOT)	4.9×
DoorDash (DASH)	4.4×
Trade Desk (TTD)	3.6×
TKO Group Holdings (TKO)	3.1×
Roku (ROKU)	2.8×
Pinterest (PINS)	2.7×
T-Mobile US (TMUS)	2.6×
Telephone and Data Systems (TDS)	2.3×
Match Group (MTCH)	2.1×
Warner Bros. Discovery (WBD)	1.8×
Walt Disney (DIS)	1.7×
AT&T (T)	1.6×
News (NWSA)	1.5×
Fox (FOXA)	1.5×
Verizon (VZ)	1.5×
Live Nation Entertainment (LYV)	1.4×
Snap (SNAP)	1.3×
John Wiley & Sons (WLY)	1.0×
Comcast (CMCSA)	0.8×
Omnicom Group (OMC)	0.8×
Charter Communications (CHTR)	0.5×
Paramount Skydance (PSKY)	0.2×

P/S Ratio for Alphabet (GOOGL)

P/S Ratio daily chart for Alphabet (GOOGL)

Historical P/S Ratio for Alphabet (GOOGL) from 2002 to 2025

About P/S Ratio at Alphabet (GOOGL)

Alphabet P/S Ratio by Year

Alphabet P/S Ratio 2025: 9.4×

Alphabet P/S Ratio 2024: 6.6×

Alphabet P/S Ratio 2023: 5.7×

Alphabet P/S Ratio 2022: 4.0×

Alphabet P/S Ratio 2021: 7.5×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

Alphabet (GOOGL) Key Financials

P/S Ratio daily chart for Alphabet (GOOGL)

Historical P/S Ratio for Alphabet (GOOGL) from 2002 to 2025

About P/S Ratio at Alphabet (GOOGL)

Alphabet P/S Ratio by Year

Alphabet P/S Ratio 2025: 9.4×

Alphabet P/S Ratio 2024: 6.6×

Alphabet P/S Ratio 2023: 5.7×

Alphabet P/S Ratio 2022: 4.0×

Alphabet P/S Ratio 2021: 7.5×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

+What is Alphabet's P/S ratio?

+How is the P/S ratio calculated?

+What is the P/S ratio?

+What is a good P/S ratio for Alphabet?

+Is Alphabet's P/S ratio high or low?

+What is Alphabet's historical P/S ratio range?

+What was Alphabet's P/S ratio in 2025?

+Why does Alphabet's P/S ratio change over time?

Alphabet (GOOGL) Key Financials