Ticker League

Fair Value for Coca-Cola (KO)

See growth priced into Coca-Cola (KO): reverse DCF, implied rate vs history and analysts, FCF view. Free intrinsic value calculator for education.

Fair value (multi-method)

Four independent methods triangulate what KO is worth. The headline is the Forward-DCF intrinsic value at a normalized growth rate; the margin of safety compares it to the current price.

Estimated fair value (Forward DCF)

$169.72

Margin of safety
+51.57% vs current price $82.20

Method range

$12.67 $169.72

median $82.71

Methods disagree

Valuation methods

Each method’s implied fair value per share and its upside versus the current price. Missing methods (no analyst coverage, negative earnings, etc.) are shown as “—”.

  • Forward DCF$169.72
  • Exit multiple$77.41
  • Analyst target$88.00
  • Graham number$12.67

Stock price

$82.20

FCF / share (TTM)

$0.41

3Y FCF CAGR

-17.1%

Fair value @ hist. growth

$2.21

This analysis is for informational purposes only and is not financial advice. Scenario prices and DCF-style figures depend on your assumptions and data from public filings and estimates. They are not forecasts of future returns.

Implied FCF growth

28.3%

per year over your projection horizon

Premium vs DCF

Margin of safety -3,625.0% vs hist-growth DCF

Historical 3Y CAGR

-17.1%

Your model implies

28.3%

Analyst consensus is EPS-only — no comparable FCF / share estimate to show on this basis.

Model inputs

Move sliders to test how the reverse DCF reacts. Historical-growth markers show where the company has actually grown over the last cycle.

Discount rate (cost of equity proxy)6.4%
Terminal growth2.50%
Projection years10 yr
FCF growth per year (supplemental projection)-17%

Undiscounted FCF per share over 10 years at -17% annual growth.

Sensitivity — implied growth vs your assumptions

Each cell shows the per-share growth rate the market would need to justify the current price at that combination of discount rate (rows) and terminal growth (columns). Your selected inputs are highlighted.

Row axis: discount rate. Column axis: terminal growth.Terminal g →↓ Discount1.5%2.0%2.5%3.0%3.5%
5.0%25.4%23.6%21.5%19.0%15.8%
5.4%27.2%25.6%23.7%21.6%18.9%
6.4%30.9%29.7%28.3%26.7%24.8%
7.4%34.3%33.2%32.1%30.8%29.4%
8.4%37.3%36.4%35.4%34.3%33.2%
Color≤ historical CAGRModerate premiumHigh premium (≥ 15pp above hist)Your inputs

Historical multiples

Each bar is the trailing five-year range (low left, high right). Filled portion runs from low to today; the dot marks today; the small tick marks the five-year median. Low, median, and high are listed under each bar.

P/EToday22.9· at low
5Y low22.9
Median25.2
5Y high28.9
P/SToday6.3
5Y low5.6
Median6.3
5Y high6.6
EV/EBITDAToday18.0· at low
5Y low18.0
Median18.7
5Y high22.2

PEG

0.29

Low vs growth

Net debt

$35.2B

Total debt − cash

Beta

0.35

Vs market benchmark

Frequently asked questions