TTM
79.9%
YoY change
+0.65pp
Trough year (2017)
62.2%
Peak year (2025)
80.1%
Latest annual
80.1%
Gross Margin history chart for Pinterest (PINS) from 2017 to 2025
Latest: 80.1%
Gross Margin change chart for Pinterest (PINS) from 2017 to 2025
Latest: +0.65pp
Gross Margin history table for Pinterest (PINS) from 2017 to 2025
| 2025 | 80.1% | +0.65pp | ||
| 2024 | 79.4% | +1.97pp | ||
| 2023 | 77.5% | +1.67pp | ||
| 2022 | 75.8% | -3.68pp | ||
| 2021 | 79.5% | +6.02pp | ||
| 2020 | 73.5% | +4.86pp | ||
| 2019 | 68.6% | +0.55pp | ||
| 2018 | 68.0% | +5.83pp | ||
| 2017 | 62.2% | — |
- 202580.1%+0.65pp
- 202479.4%+1.97pp
- 202377.5%+1.67pp
- 202275.8%-3.68pp
- 202179.5%+6.02pp
- 202073.5%+4.86pp
- 201968.6%+0.55pp
- 201868.0%+5.83pp
- 201762.2%—
Gross Margin values are taken from Pinterest's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at Pinterest (PINS)
According to Pinterest's latest reported financial statements, the company's latest reported gross margin is 79.9%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
In 2025, Pinterest (PINS) gross margin totalled 80.07% – expanded 0.6 percentage points year-over-year.
The record annual gross margin stands at 80.07%, reached in 2025; the historical low of 62.22% was recorded in 2017.
Pinterest Gross Margin by Year
Pinterest Gross Margin 2025: 80.1%
Pinterest posted gross margin of 80.07% in 2025, expanded 0.6 percentage points from 2024. This figure represents the highest annual value in the available history.
Pinterest Gross Margin 2024: 79.4%
In 2024, Pinterest reported gross margin of 79.42%, expanded 2.0 percentage points from 2023.
Pinterest Gross Margin 2023: 77.5%
Pinterest gross margin in 2023 was 77.46%, expanded 1.7 percentage points from 2022.
Pinterest Gross Margin 2022: 75.8%
2022's gross margin for Pinterest came in at 75.79%, contracted 3.7 percentage points from 2021.
Pinterest Gross Margin 2021: 79.5%
Pinterest gross margin in 2021 was 79.47%.
See more financial history for Pinterest (PINS).
Sector peers by Gross Margin
Communication Services peers of Pinterest (PINS), ranked by their latest gross margin
| 81.9% | |
| 79.7% | |
| 60.4% | |
| 58.9% | |
| 54.3% | |
| 49.0% | |
| 37.2% | |
| 32.3% |
- 81.9%
- 79.7%
- 60.4%
- 58.9%
- 54.3%
- 49.0%
- 37.2%
- 32.3%
Frequently asked questions
Pinterest (PINS) Key Financials
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