How Pinterest (PINS) Makes Money: A Visual Guide
Pinterest (PINS) generated $4.37B in revenue, earning $334.35M in net profit (7.6% margin). Below is an interactive breakdown of how revenue flows through the income statement.
In TTM through Q1 2026, Pinterest (PINS) generated 42.6% of revenue from United States And Canada, followed by UNITED STATES (40.6%) and Europe (11.2%).
Pinterest (PINS) Income Statement Flow — TTM through Q1 2026
Calculated from the four most recent reported quarters, ending (reported ).
Pinterest (PINS) Revenue by Geography — TTM through Q1 2026
Aggregated across the four most recent quarters, matching the TTM through Q1 2026 income statement above. Region totals sum quarterly disclosures; minor differences vs the company's annual filing can occur if reported regions changed mid-year.
Revenue contribution by geographic region for Pinterest (PINS), TTM through Q1 2026.
United States And Canada
- Revenue
- $3.14B
- % of total
- 42.6%
UNITED STATES
- Revenue
- $2.99B
- % of total
- 40.6%
Europe
- Revenue
- $824.01M
- % of total
- 11.2%
Rest Of World
- Revenue
- $412.33M
- % of total
- 5.6%
Total
- Revenue
- $7.37B
- % of total
- 100%
| Region | Revenue | % of total |
|---|---|---|
| United States And Canada | $3.14B | 42.6% |
| UNITED STATES | $2.99B | 40.6% |
| Europe | $824.01M | 11.2% |
| Rest Of World | $412.33M | 5.6% |
| Total | $7.37B | 100% |
Frequently asked questions
How much revenue does Pinterest (PINS) generate?
Pinterest (PINS) generated $4.37B in total revenue for TTM through Q1 2026 with a net profit margin of 7.6%.
What is Pinterest (PINS) gross profit margin?
Pinterest (PINS) reported a gross profit margin of 79.9% for TTM through Q1 2026, equivalent to $3.49B in gross profit. This means Pinterest retains 79.9% of each revenue unit after direct costs of production.
What is Pinterest (PINS) operating profit margin?
Pinterest (PINS) reported an operating profit margin of 7.4% for TTM through Q1 2026, equivalent to $322.17M in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is Pinterest (PINS) net profit margin?
Pinterest (PINS) reported a net profit margin of 7.6% for TTM through Q1 2026, equivalent to $334.35M in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does Pinterest (PINS) invest in R&D?
Pinterest (PINS) invested $1.48B in research and development in TTM through Q1 2026 (33.8% of total revenue). R&D spending reflects investment in future products, services, and technologies.
How much does Pinterest (PINS) spend on capital expenditures?
Pinterest (PINS) spent $41.43M on capital expenditures in TTM through Q1 2026 (0.9% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is Pinterest (PINS) free cash flow?
Pinterest (PINS) generated $1.21B in free cash flow for TTM through Q1 2026 (27.6% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is Pinterest (PINS) effective tax rate?
Pinterest (PINS) had an effective tax rate of 13.4% for TTM through Q1 2026. This is the actual percentage of pre-tax income paid as income taxes.
Where does Pinterest (PINS) generate most of its revenue?
Geographically, 42.6% of Pinterest (PINS) revenue came from United States And Canada in the most recent annual filing. The full regional split is shown in the revenue-by-geography table on this page.
Data & methodology
What is a Sankey diagram?
A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
How is the data calculated?
We use the income statement from company filings. For TTM (Trailing Twelve Months), we use a pre-aggregated twelve-month view aligned with our latest four quarterly periods. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
Where do segment and geographic numbers come from?
Product-segment shares come from the same TTM income statement that powers the Sankey chart. Geographic splits are first rebuilt from the four most recent quarterly geographic-segmentation filings so they align with the same TTM window; if quarterly geo data is missing, we fall back to the latest annual disclosure (the table heading shows which one is in use).
When was this data last updated?
Based on company filings through TTM through Q1 2026.
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