How Pinterest (PINS) Makes Money: A Visual Guide
Pinterest (PINS) generated $4.22B in revenue (TTM through Q4 2025), earning $416.86M in net profit (9.9% margin). Below is an interactive breakdown of how revenue flows through the income statement.
Pinterest (PINS) Income Statement Flow
Frequently asked questions
How much revenue does Pinterest (PINS) generate?
- Pinterest (PINS) generated $4.22B in total revenue for TTM through Q4 2025 with a net profit margin of 9.9%.
What is Pinterest (PINS) gross profit margin?
- Pinterest (PINS) reported a gross profit margin of 80.1% for TTM through Q4 2025, equivalent to $3.38B in gross profit. This means Pinterest retains 80.1% of each revenue unit after direct costs of production.
What is Pinterest (PINS) operating profit margin?
- Pinterest (PINS) reported an operating profit margin of 7.6% for TTM through Q4 2025, equivalent to $319.88M in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is Pinterest (PINS) net profit margin?
- Pinterest (PINS) reported a net profit margin of 9.9% for TTM through Q4 2025, equivalent to $416.86M in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does Pinterest (PINS) invest in R&D?
- Pinterest (PINS) invested $1.43B in research and development in TTM through Q4 2025 (33.8% of total revenue). R&D spending reflects investment in future products, services, and technologies.
How much does Pinterest (PINS) spend on capital expenditures?
- Pinterest (PINS) spent $32.38M on capital expenditures in TTM through Q4 2025 (0.8% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is Pinterest (PINS) free cash flow?
- Pinterest (PINS) generated $1.25B in free cash flow for TTM through Q4 2025 (29.7% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is Pinterest (PINS) effective tax rate?
- Pinterest (PINS) had an effective tax rate of 6.5% for TTM through Q4 2025. This is the actual percentage of pre-tax income paid as income taxes.
Data & methodology
What is a Sankey diagram?
- A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
How is the data calculated?
- We use the income statement from company filings. For TTM (Trailing Twelve Months), we use a pre-aggregated twelve-month view aligned with our latest four quarterly periods. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
When was this data last updated?
- Based on company filings through TTM through Q4 2025.
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