Question 1

What is Starbucks's P/S ratio?

Accepted Answer

Starbucks (SBUX) P/S ratio is 3.1× as of July 22, 2026. The ratio is calculated by dividing market capitalisation by trailing twelve-month revenue, using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/S ratio calculated?

Accepted Answer

P/S = Market Capitalisation ÷ Trailing Twelve-Month (TTM) Revenue, or equivalently Share Price ÷ TTM Revenue Per Share. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/S ratio?

Accepted Answer

The price-to-sales (P/S) ratio compares a company's market capitalisation to its trailing twelve-month (TTM) revenue. It is calculated as market cap ÷ TTM revenue (equivalent to share price ÷ TTM revenue per share). Because the denominator (revenue) cannot be negative, P/S is widely used to value unprofitable or pre-profit companies and to make cross-sector comparisons.

Question 4

What is a good P/S ratio for Starbucks?

Accepted Answer

A "good" P/S depends heavily on profit margin and growth: software and other high-margin businesses often command 5–15× sales, while low-margin retailers and commodity producers typically trade below 1×. Compare against sector peers rather than absolute thresholds. For Starbucks specifically, the relevant sector benchmark is the current sector median of 1.8×.

Question 5

Is Starbucks's P/S ratio high or low?

Accepted Answer

Starbucks's P/S ratio of 3.1× is below its own 5-year average of 3.2× and above the sector median of 1.8×. That places the current reading at the 54th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is Starbucks's historical P/S ratio range?

Accepted Answer

In the available daily series, Starbucks (SBUX) P/S ratio has ranged from a low of 0.6× in 2008 to a high of 6.3× in 2021. The 5-year average is 3.2× and the 5-year median is 3.0×.

Question 7

What was Starbucks's P/S ratio in 2025?

Accepted Answer

Starbucks (SBUX) P/S ratio at the end of 2025 was 2.6×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month revenue figure available at that date.

Question 8

Why does Starbucks's P/S ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (revenue). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$97.7B	$37.2B	2.6×	-0.4×	Sep 28, 2025
2024	$111B	$36.2B	3.1×	+0.2×	Sep 30, 2024
2023	$104B	$36B	2.9×	-0.1×	Sep 30, 2023
2022	$96.7B	$32.3B	3.0×	-1.5×	Sep 30, 2022
2021	$130B	$29.1B	4.5×	+0.2×	Sep 30, 2021
2020	$101B	$23.5B	4.3×	+0.3×	Sep 30, 2020
2019	$105B	$26.5B	4.0×	+1.0×	Sep 30, 2019
2018	$72.8B	$24.7B	2.9×	-0.5×	Sep 30, 2018
2017	$76.9B	$22.4B	3.4×	-0.3×	Sep 30, 2017
2016	$79.1B	$21.3B	3.7×	-0.7×	Sep 30, 2016
2015	$84.4B	$19.2B	4.4×	+1.0×	Sep 30, 2015
2014	$56.6B	$16.4B	3.4×	-0.5×	Sep 30, 2014
2013	$58B	$14.9B	3.9×	+1.1×	Sep 30, 2013
2012	$37.6B	$13.3B	2.8×	+0.4×	Sep 30, 2012
2011	$27.8B	$11.7B	2.4×	+0.6×	Sep 30, 2011
2010	$18.9B	$10.7B	1.8×	+0.2×	Sep 30, 2010
2009	$15.3B	$9.77B	1.6×	+0.5×	Sep 30, 2009
2008	$10.9B	$10.4B	1.1×	-1.0×	Sep 30, 2008
2007	$19.6B	$9.41B	2.1×	-1.2×	Sep 30, 2007
2006	$25.9B	$7.79B	3.3×	+0.3×	Sep 30, 2006
2005	$19.6B	$6.37B	3.1×	-0.3×	Sep 30, 2005
2004	$18B	$5.29B	3.4×	+0.6×	Sep 30, 2004
2003	$11.3B	$4.08B	2.8×	+0.4×	Sep 30, 2003
2002	$7.93B	$3.29B	2.4×	—	Sep 30, 2002


D.R. Horton (DHI)	1.4×
Carnival Corporation (CCL)	1.4×
Lululemon Athletica (LULU)	1.3×
Toll Brothers (TOL)	1.2×
Li Auto (LI)	1.2×
Ball (BALL)	1.2×
Weyco Group (WEYS)	1.1×
NIO (NIO)	1.1×
Amcor (AMCR)	0.9×
Norwegian Cruise Line (NCLH)	0.9×
XPeng (XPEV)	0.8×
Smurfit Westrock (SW)	0.7×
V.F. (VFC)	0.7×
Lennar (LEN)	0.7×
Genuine Parts (GPC)	0.6×
KB Home (KBH)	0.6×
Mohawk Industries (MHK)	0.5×
LKQ (LKQ)	0.5×
MGM Resorts (MGM)	0.5×
Polaris (PII)	0.4×
General Motors (GM)	0.4×
ChargePoint Holdings (CHPT)	0.4×
Leggett & Platt (LEG)	0.3×
Best Buy Co. (BBY)	0.3×
Ford Motor (F)	0.2×

P/S Ratio for Starbucks (SBUX) 2002-2026

P/S Ratio daily chart for Starbucks (SBUX)

Historical P/S Ratio for Starbucks (SBUX) from 2002 to 2025

About P/S Ratio at Starbucks (SBUX)

Starbucks P/S Ratio by Year

Starbucks P/S Ratio 2025: 2.6×

Starbucks P/S Ratio 2024: 3.1×

Starbucks P/S Ratio 2023: 2.9×

Starbucks P/S Ratio 2022: 3.0×

Starbucks P/S Ratio 2021: 4.5×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

Starbucks (SBUX) Key Financials