TTM
20.4%
YoY change
−2.68pp
Trough year (1991)
18.7%
Peak year (2010)
58.8%
Latest annual
24.2%
Gross Margin history chart for Starbucks (SBUX) from 1991 to 2025
Latest: 24.2%
Gross Margin change chart for Starbucks (SBUX) from 1991 to 2025
Latest: −2.68pp
Gross Margin history table for Starbucks (SBUX) from 1991 to 2025
| 2025 | 24.2% | -2.68pp | ||
| 2024 | 26.8% | -0.53pp | ||
| 2023 | 27.4% | +1.41pp | ||
| 2022 | 26.0% | -2.92pp | ||
| 2021 | 28.9% | +7.36pp | ||
| 2020 | 21.5% | -6.74pp | ||
| 2019 | 28.2% | -1.35pp | ||
| 2018 | 29.6% | -0.93pp | ||
| 2017 | 30.5% | -1.10pp | ||
| 2016 | 31.6% | +0.51pp | ||
| 2015 | 31.1% | +1.02pp | ||
| 2014 | 30.1% | +1.86pp | ||
| 2013 | 28.2% | +1.54pp | ||
| 2012 | 26.7% | -0.56pp | ||
| 2011 | 27.3% | -31.49pp | ||
| 2010 | 58.8% | +3.00pp | ||
| 2009 | 55.8% | +0.49pp | ||
| 2008 | 55.3% | +31.92pp | ||
| 2007 | 23.3% | +2.02pp | ||
| 2006 | 21.3% | -0.68pp | ||
| 2005 | 22.0% | +0.45pp | ||
| 2004 | 21.6% | -37.08pp | ||
| 2003 | 58.6% | +37.63pp | ||
| 2002 | 21.0% | -0.42pp | ||
| 2001 | 21.4% | -0.94pp | ||
| 2000 | 22.4% | +1.10pp | ||
| 1999 | 21.3% | +0.04pp | ||
| 1998 | 21.2% | +0.48pp | ||
| 1997 | 20.7% | +1.65pp | ||
| 1996 | 19.1% | -1.01pp | ||
| 1995 | 20.1% | -35.22pp | ||
| 1994 | 55.3% | +35.56pp | ||
| 1993 | 19.8% | +0.31pp | ||
| 1992 | 19.4% | +0.72pp | ||
| 1991 | 18.7% | — |
- 202524.2%-2.68pp
- 202426.8%-0.53pp
- 202327.4%+1.41pp
- 202226.0%-2.92pp
- 202128.9%+7.36pp
- 202021.5%-6.74pp
- 201928.2%-1.35pp
- 201829.6%-0.93pp
- 201730.5%-1.10pp
- 201631.6%+0.51pp
- 201531.1%+1.02pp
- 201430.1%+1.86pp
- 201328.2%+1.54pp
- 201226.7%-0.56pp
- 201127.3%-31.49pp
- 201058.8%+3.00pp
- 200955.8%+0.49pp
- 200855.3%+31.92pp
- 200723.3%+2.02pp
- 200621.3%-0.68pp
- 200522.0%+0.45pp
- 200421.6%-37.08pp
- 200358.6%+37.63pp
- 200221.0%-0.42pp
- 200121.4%-0.94pp
- 200022.4%+1.10pp
- 199921.3%+0.04pp
- 199821.2%+0.48pp
- 199720.7%+1.65pp
- 199619.1%-1.01pp
- 199520.1%-35.22pp
- 199455.3%+35.56pp
- 199319.8%+0.31pp
- 199219.4%+0.72pp
- 199118.7%—
Gross Margin values are taken from Starbucks's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at Starbucks (SBUX)
According to Starbucks's latest reported financial statements, the company's latest reported gross margin is 20.4%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
As of the 2025 fiscal year, Starbucks (SBUX) reported gross margin of 24.15% – contracted 2.7 percentage points year-over-year.
The record annual gross margin stands at 58.75%, reached in 2010; the historical low of 18.72% was recorded in 1991.
Starbucks Gross Margin by Year
Starbucks Gross Margin 2025: 24.2%
Starbucks posted gross margin of 24.15% in 2025, contracted 2.7 percentage points from 2024.
Starbucks Gross Margin 2024: 26.8%
In 2024, Starbucks reported gross margin of 26.84%, contracted 0.5 percentage points from 2023.
Starbucks Gross Margin 2023: 27.4%
Starbucks gross margin in 2023 was 27.37%, expanded 1.4 percentage points from 2022.
Starbucks Gross Margin 2022: 26.0%
2022's gross margin for Starbucks came in at 25.96%, contracted 2.9 percentage points from 2021.
Starbucks Gross Margin 2021: 28.9%
Starbucks gross margin in 2021 was 28.87%.
See more financial history for Starbucks (SBUX).
Sector peers by Gross Margin
Consumer Cyclical peers of Starbucks (SBUX), ranked by their latest gross margin
| 100.0% | |
| 57.4% | |
| 56.0% | |
| 50.6% | |
| 39.8% | |
| 33.1% | |
| 31.4% | |
| 19.1% |
- 100.0%
- 57.4%
- 56.0%
- 50.6%
- 39.8%
- 33.1%
- 31.4%
- 19.1%
Frequently asked questions
Starbucks (SBUX) Key Financials
Charts, filings, and peer comparison for every metric
Explore more
Deep-dives across the income statement, cash flow, capital return, and valuation