TTM
55.8%
YoY change
+1.12pp
Trough year (2015)
-210.8%
Peak year (2022)
60.6%
Latest annual
55.0%
Gross Margin history chart for Snap (SNAP) from 2015 to 2025
Latest: 55.0%
Gross Margin change chart for Snap (SNAP) from 2015 to 2025
Latest: +1.12pp
Gross Margin history table for Snap (SNAP) from 2015 to 2025
| 2025 | 55.0% | +1.12pp | ||
| 2024 | 53.9% | -0.25pp | ||
| 2023 | 54.1% | -6.45pp | ||
| 2022 | 60.6% | +3.06pp | ||
| 2021 | 57.5% | +4.66pp | ||
| 2020 | 52.8% | +5.04pp | ||
| 2019 | 47.8% | +15.46pp | ||
| 2018 | 32.3% | +19.30pp | ||
| 2017 | 13.0% | +24.69pp | ||
| 2016 | -11.7% | +199.16pp | ||
| 2015 | -210.8% | — |
- 202555.0%+1.12pp
- 202453.9%-0.25pp
- 202354.1%-6.45pp
- 202260.6%+3.06pp
- 202157.5%+4.66pp
- 202052.8%+5.04pp
- 201947.8%+15.46pp
- 201832.3%+19.30pp
- 201713.0%+24.69pp
- 2016-11.7%+199.16pp
- 2015-210.8%—
Gross Margin values are taken from Snap's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at Snap (SNAP)
According to Snap's latest reported financial statements, the company's latest reported gross margin is 55.8%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
2025's annual gross margin for Snap (SNAP) came in at 54.97% – expanded 1.1 percentage points year-over-year.
2022 marks the peak gross margin at 60.55%, with the historical low of -210.83% recorded in 2015.
Snap Gross Margin by Year
Snap Gross Margin 2025: 55.0%
Snap posted gross margin of 54.97% in 2025, expanded 1.1 percentage points from 2024.
Snap Gross Margin 2024: 53.9%
In 2024, Snap reported gross margin of 53.85%, contracted 0.3 percentage points from 2023.
Snap Gross Margin 2023: 54.1%
Snap gross margin in 2023 was 54.10%, contracted 6.4 percentage points from 2022.
Snap Gross Margin 2022: 60.6%
2022's gross margin for Snap came in at 60.55%, expanded 3.1 percentage points from 2021. This figure represents the highest annual value in the available history.
Snap Gross Margin 2021: 57.5%
Snap gross margin in 2021 was 57.49%.
See more financial history for Snap (SNAP).
Sector peers by Gross Margin
Communication Services peers of Snap (SNAP), ranked by their latest gross margin
| 81.9% | |
| 79.7% | |
| 60.4% | |
| 58.9% | |
| 54.3% | |
| 49.0% | |
| 37.2% | |
| 32.3% |
- 81.9%
- 79.7%
- 60.4%
- 58.9%
- 54.3%
- 49.0%
- 37.2%
- 32.3%
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