Question 1

What is Zebra Technologies's P/S ratio?

Accepted Answer

Zebra Technologies (ZBRA) P/S ratio is 2.1× as of June 5, 2026. The ratio is calculated by dividing market capitalisation by trailing twelve-month revenue, using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/S ratio calculated?

Accepted Answer

P/S = Market Capitalisation ÷ Trailing Twelve-Month (TTM) Revenue, or equivalently Share Price ÷ TTM Revenue Per Share. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/S ratio?

Accepted Answer

The price-to-sales (P/S) ratio compares a company's market capitalisation to its trailing twelve-month (TTM) revenue. It is calculated as market cap ÷ TTM revenue (equivalent to share price ÷ TTM revenue per share). Because the denominator (revenue) cannot be negative, P/S is widely used to value unprofitable or pre-profit companies and to make cross-sector comparisons.

Question 4

What is a good P/S ratio for Zebra Technologies?

Accepted Answer

A "good" P/S depends heavily on profit margin and growth: software and other high-margin businesses often command 5–15× sales, while low-margin retailers and commodity producers typically trade below 1×. Compare against sector peers rather than absolute thresholds. For Zebra Technologies specifically, the relevant sector benchmark is the current sector median of 5.7×.

Question 5

Is Zebra Technologies's P/S ratio high or low?

Accepted Answer

Zebra Technologies's P/S ratio of 2.1× is below its own 5-year average of 3.3× and below the sector median of 5.7×. That places the current reading at the 5th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is Zebra Technologies's historical P/S ratio range?

Accepted Answer

In the available daily series, Zebra Technologies (ZBRA) P/S ratio has ranged from a low of 0.7× in 2016 to a high of 6.9× in 2004. The 5-year average is 3.3× and the 5-year median is 3.0×.

Question 7

What was Zebra Technologies's P/S ratio in 2025?

Accepted Answer

Zebra Technologies (ZBRA) P/S ratio at the end of 2025 was 2.3×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month revenue figure available at that date.

Question 8

Why does Zebra Technologies's P/S ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (revenue). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$12.23B	$5.40B	2.3×	-1.7×	Dec 31, 2025
2024	$19.92B	$4.98B	4.0×	+0.9×	Dec 31, 2024
2023	$14.04B	$4.58B	3.1×	+0.8×	Dec 31, 2023
2022	$13.24B	$5.78B	2.3×	-3.4×	Dec 31, 2022
2021	$31.81B	$5.63B	5.7×	+1.0×	Dec 31, 2021
2020	$20.51B	$4.45B	4.6×	+1.5×	Dec 31, 2020
2019	$13.79B	$4.49B	3.1×	+1.0×	Dec 31, 2019
2018	$8.56B	$4.22B	2.0×	+0.5×	Dec 31, 2018
2017	$5.52B	$3.72B	1.5×	+0.2×	Dec 31, 2017
2016	$4.44B	$3.57B	1.2×	+0.3×	Dec 31, 2016
2015	$3.47B	$3.65B	1.0×	-1.4×	Dec 31, 2015
2014	$3.91B	$1.67B	2.3×	-0.3×	Dec 31, 2014
2013	$2.72B	$1.04B	2.6×	+0.6×	Dec 31, 2013
2012	$2.00B	$996.17M	2.0×	+0.1×	Dec 31, 2012
2011	$1.86B	$983.49M	1.9×	-0.4×	Dec 31, 2011
2010	$2.10B	$908.51M	2.3×	+0.3×	Dec 31, 2010
2009	$1.64B	$803.59M	2.0×	+0.8×	Dec 31, 2009
2008	$1.22B	$976.70M	1.3×	-1.4×	Dec 31, 2008
2007	$2.29B	$868.28M	2.6×	-0.5×	Dec 31, 2007
2006	$2.40B	$759.52M	3.2×	-1.1×	Dec 31, 2006
2005	$3.02B	$702.27M	4.3×	-1.8×	Dec 31, 2005
2004	$4.05B	$663.05M	6.1×	+0.3×	Dec 31, 2004
2003	$3.13B	$536.40M	5.8×	+2.0×	Dec 31, 2003
2002	$1.80B	$475.61M	3.8×	-0.0×	Dec 31, 2002
2001	$1.71B	$450.01M	3.8×	—	Dec 31, 2001


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P/S Ratio for Zebra Technologies (ZBRA)

P/S Ratio daily chart for Zebra Technologies (ZBRA)

Historical P/S Ratio for Zebra Technologies (ZBRA) from 2001 to 2025

About P/S Ratio at Zebra Technologies (ZBRA)

Zebra Technologies P/S Ratio by Year

Zebra Technologies P/S Ratio 2025: 2.3×

Zebra Technologies P/S Ratio 2024: 4.0×

Zebra Technologies P/S Ratio 2023: 3.1×

Zebra Technologies P/S Ratio 2022: 2.3×

Zebra Technologies P/S Ratio 2021: 5.7×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

Zebra Technologies (ZBRA) Key Financials

P/S Ratio daily chart for Zebra Technologies (ZBRA)

Historical P/S Ratio for Zebra Technologies (ZBRA) from 2001 to 2025

About P/S Ratio at Zebra Technologies (ZBRA)

Zebra Technologies P/S Ratio by Year

Zebra Technologies P/S Ratio 2025: 2.3×

Zebra Technologies P/S Ratio 2024: 4.0×

Zebra Technologies P/S Ratio 2023: 3.1×

Zebra Technologies P/S Ratio 2022: 2.3×

Zebra Technologies P/S Ratio 2021: 5.7×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

+What is Zebra Technologies's P/S ratio?

+How is the P/S ratio calculated?

+What is the P/S ratio?

+What is a good P/S ratio for Zebra Technologies?

+Is Zebra Technologies's P/S ratio high or low?

+What is Zebra Technologies's historical P/S ratio range?

+What was Zebra Technologies's P/S ratio in 2025?

+Why does Zebra Technologies's P/S ratio change over time?

Zebra Technologies (ZBRA) Key Financials