Question 1

What is Zebra Technologies's P/S ratio?

Accepted Answer

Zebra Technologies (ZBRA) P/S ratio is 2.4× as of July 22, 2026. The ratio is calculated by dividing market capitalisation by trailing twelve-month revenue, using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/S ratio calculated?

Accepted Answer

P/S = Market Capitalisation ÷ Trailing Twelve-Month (TTM) Revenue, or equivalently Share Price ÷ TTM Revenue Per Share. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/S ratio?

Accepted Answer

The price-to-sales (P/S) ratio compares a company's market capitalisation to its trailing twelve-month (TTM) revenue. It is calculated as market cap ÷ TTM revenue (equivalent to share price ÷ TTM revenue per share). Because the denominator (revenue) cannot be negative, P/S is widely used to value unprofitable or pre-profit companies and to make cross-sector comparisons.

Question 4

What is a good P/S ratio for Zebra Technologies?

Accepted Answer

A "good" P/S depends heavily on profit margin and growth: software and other high-margin businesses often command 5–15× sales, while low-margin retailers and commodity producers typically trade below 1×. Compare against sector peers rather than absolute thresholds. For Zebra Technologies specifically, the relevant sector benchmark is the current sector median of 5.8×.

Question 5

Is Zebra Technologies's P/S ratio high or low?

Accepted Answer

Zebra Technologies's P/S ratio of 2.4× is below its own 5-year average of 3.3× and below the sector median of 5.8×. That places the current reading at the 19th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is Zebra Technologies's historical P/S ratio range?

Accepted Answer

In the available daily series, Zebra Technologies (ZBRA) P/S ratio has ranged from a low of 0.7× in 2016 to a high of 6.9× in 2004. The 5-year average is 3.3× and the 5-year median is 3.0×.

Question 7

What was Zebra Technologies's P/S ratio in 2025?

Accepted Answer

Zebra Technologies (ZBRA) P/S ratio at the end of 2025 was 2.3×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month revenue figure available at that date.

Question 8

Why does Zebra Technologies's P/S ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (revenue). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$12.2B	$5.4B	2.3×	-1.7×	Dec 31, 2025
2024	$19.9B	$4.98B	4.0×	+0.9×	Dec 31, 2024
2023	$14B	$4.58B	3.1×	+0.8×	Dec 31, 2023
2022	$13.2B	$5.78B	2.3×	-3.4×	Dec 31, 2022
2021	$31.8B	$5.63B	5.7×	+1.0×	Dec 31, 2021
2020	$20.5B	$4.45B	4.6×	+1.5×	Dec 31, 2020
2019	$13.8B	$4.49B	3.1×	+1.0×	Dec 31, 2019
2018	$8.56B	$4.22B	2.0×	+0.5×	Dec 31, 2018
2017	$5.52B	$3.72B	1.5×	+0.2×	Dec 31, 2017
2016	$4.44B	$3.57B	1.2×	+0.3×	Dec 31, 2016
2015	$3.47B	$3.65B	1.0×	-1.4×	Dec 31, 2015
2014	$3.91B	$1.67B	2.3×	-0.3×	Dec 31, 2014
2013	$2.72B	$1.04B	2.6×	+0.6×	Dec 31, 2013
2012	$2B	$996M	2.0×	+0.1×	Dec 31, 2012
2011	$1.86B	$983M	1.9×	-0.4×	Dec 31, 2011
2010	$2.1B	$909M	2.3×	+0.3×	Dec 31, 2010
2009	$1.64B	$804M	2.0×	+0.8×	Dec 31, 2009
2008	$1.22B	$977M	1.3×	-1.4×	Dec 31, 2008
2007	$2.29B	$868M	2.6×	-0.5×	Dec 31, 2007
2006	$2.4B	$760M	3.2×	-1.1×	Dec 31, 2006
2005	$3.02B	$702M	4.3×	-1.8×	Dec 31, 2005
2004	$4.05B	$663M	6.1×	+0.3×	Dec 31, 2004
2003	$3.13B	$536M	5.8×	+2.0×	Dec 31, 2003
2002	$1.8B	$476M	3.8×	—	Dec 31, 2002


Gen Digital (GEN)	2.3×
GoDaddy (GDDY)	2.2×
Fidelity National Information Services (FIS)	2.1×
Skyworks Solutions (SWKS)	2.1×
Qorvo (QRVO)	1.9×
Gartner (IT)	1.7×
Accenture (ACN)	1.6×
Amkor Technology (AMKR)	1.6×
Block (XYZ)	1.5×
Fiserv (FISV)	1.4×
Cognizant (CTSH)	1.4×
EPAM Systems (EPAM)	1.3×
Optical Cable (OCC)	1.2×
Leidos Holdings (LDOS)	1.2×
Jabil (JBL)	1.1×
Dell Technologies (DELL)	1.0×
Sunrun (RUN)	1.0×
Hewlett Packard Enterprise (HPE)	1.0×
Flex (FLEX)	0.9×
Lyft (LYFT)	0.8×
CDW (CDW)	0.7×
Science Applications International (SAIC)	0.6×
Super Micro Computer (SMCI)	0.4×
HP (HPQ)	0.3×
IBM (IBM)	0.0×

P/S Ratio for Zebra Technologies (ZBRA) 2002-2026

P/S Ratio daily chart for Zebra Technologies (ZBRA)

Historical P/S Ratio for Zebra Technologies (ZBRA) from 2002 to 2025

About P/S Ratio at Zebra Technologies (ZBRA)

Zebra Technologies P/S Ratio by Year

Zebra Technologies P/S Ratio 2025: 2.3×

Zebra Technologies P/S Ratio 2024: 4.0×

Zebra Technologies P/S Ratio 2023: 3.1×

Zebra Technologies P/S Ratio 2022: 2.3×

Zebra Technologies P/S Ratio 2021: 5.7×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

Zebra Technologies (ZBRA) Key Financials