TTM
47.5%
YoY change
−2.50pp
Trough year (2009)
44.9%
Peak year (1999)
52.8%
Latest annual
45.9%
Gross Margin history chart for Zebra Technologies (ZBRA) from 1990 to 2025
Latest: 45.9%
Gross Margin change chart for Zebra Technologies (ZBRA) from 1990 to 2025
Latest: −2.50pp
Gross Margin history table for Zebra Technologies (ZBRA) from 1990 to 2025
| 2025 | 45.9% | -2.50pp | ||
| 2024 | 48.4% | +2.13pp | ||
| 2023 | 46.3% | +0.92pp | ||
| 2022 | 45.4% | -1.31pp | ||
| 2021 | 46.7% | +1.67pp | ||
| 2020 | 45.0% | -1.79pp | ||
| 2019 | 46.8% | -0.14pp | ||
| 2018 | 47.0% | +1.02pp | ||
| 2017 | 45.9% | +0.00pp | ||
| 2016 | 45.9% | +0.90pp | ||
| 2015 | 45.0% | -1.52pp | ||
| 2014 | 46.6% | -1.90pp | ||
| 2013 | 48.5% | -0.89pp | ||
| 2012 | 49.4% | -0.14pp | ||
| 2011 | 49.5% | +2.45pp | ||
| 2010 | 47.0% | +2.16pp | ||
| 2009 | 44.9% | -4.18pp | ||
| 2008 | 49.1% | +1.03pp | ||
| 2007 | 48.0% | +0.85pp | ||
| 2006 | 47.2% | -3.14pp | ||
| 2005 | 50.3% | -1.27pp | ||
| 2004 | 51.6% | +0.69pp | ||
| 2003 | 50.9% | +2.39pp | ||
| 2002 | 48.5% | +1.87pp | ||
| 2001 | 46.6% | -4.38pp | ||
| 2000 | 51.0% | -1.74pp | ||
| 1999 | 52.8% | +3.60pp | ||
| 1998 | 49.2% | +0.46pp | ||
| 1997 | 48.7% | +1.18pp | ||
| 1996 | 47.5% | -1.74pp | ||
| 1995 | 49.3% | -0.60pp | ||
| 1994 | 49.9% | -1.23pp | ||
| 1993 | 51.1% | +0.32pp | ||
| 1992 | 50.8% | +1.21pp | ||
| 1991 | 49.6% | +0.88pp | ||
| 1990 | 48.7% | — |
- 202545.9%-2.50pp
- 202448.4%+2.13pp
- 202346.3%+0.92pp
- 202245.4%-1.31pp
- 202146.7%+1.67pp
- 202045.0%-1.79pp
- 201946.8%-0.14pp
- 201847.0%+1.02pp
- 201745.9%+0.00pp
- 201645.9%+0.90pp
- 201545.0%-1.52pp
- 201446.6%-1.90pp
- 201348.5%-0.89pp
- 201249.4%-0.14pp
- 201149.5%+2.45pp
- 201047.0%+2.16pp
- 200944.9%-4.18pp
- 200849.1%+1.03pp
- 200748.0%+0.85pp
- 200647.2%-3.14pp
- 200550.3%-1.27pp
- 200451.6%+0.69pp
- 200350.9%+2.39pp
- 200248.5%+1.87pp
- 200146.6%-4.38pp
- 200051.0%-1.74pp
- 199952.8%+3.60pp
- 199849.2%+0.46pp
- 199748.7%+1.18pp
- 199647.5%-1.74pp
- 199549.3%-0.60pp
- 199449.9%-1.23pp
- 199351.1%+0.32pp
- 199250.8%+1.21pp
- 199149.6%+0.88pp
- 199048.7%—
Gross Margin values are taken from Zebra Technologies's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at Zebra Technologies (ZBRA)
According to Zebra Technologies's latest reported financial statements, the company's latest reported gross margin is 47.5%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
The 2025 reading of Zebra Technologies (ZBRA) gross margin is 45.94% – contracted 2.5 percentage points year-over-year.
52.76% stands as the all-time-high annual gross margin, posted in 1999, against a low of 44.89% during 2009.
Zebra Technologies Gross Margin by Year
Zebra Technologies Gross Margin 2025: 45.9%
Zebra Technologies gross margin in 2025 was 45.94%, contracted 2.5 percentage points from 2024.
Zebra Technologies Gross Margin 2024: 48.4%
2024's gross margin for Zebra Technologies came in at 48.44%, expanded 2.1 percentage points from 2023.
Zebra Technologies Gross Margin 2023: 46.3%
Zebra Technologies posted gross margin of 46.31% in 2023, expanded 0.9 percentage points from 2022.
Zebra Technologies Gross Margin 2022: 45.4%
In 2022, Zebra Technologies reported gross margin of 45.39%, contracted 1.3 percentage points from 2021.
Zebra Technologies Gross Margin 2021: 46.7%
Zebra Technologies gross margin in 2021 was 46.70%.
See more financial history for Zebra Technologies (ZBRA).
Sector peers by Gross Margin
Technology peers of Zebra Technologies (ZBRA), ranked by their latest gross margin
| 74.1% | |
| 68.3% | |
| 67.0% | |
| 61.8% | |
| 58.4% | |
| 52.6% | |
| 50.3% | |
| 47.9% |
- 74.1%
- 68.3%
- 67.0%
- 61.8%
- 52.6%
- 50.3%
- 47.9%
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Zebra Technologies (ZBRA) Key Financials
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