Question 1

What is Booking Holdings's P/E ratio?

Accepted Answer

Booking Holdings (BKNG) P/E ratio is 22.9× as of July 22, 2026. The ratio is calculated by dividing market capitalisation by trailing twelve-month earnings (net income), using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/E ratio calculated?

Accepted Answer

P/E = Share Price ÷ Trailing Twelve-Month (TTM) Diluted EPS, or equivalently Market Capitalisation ÷ TTM Net Income. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/E ratio?

Accepted Answer

The price-to-earnings (P/E) ratio, also called the earnings multiple, measures how much investors pay per dollar of a company's trailing twelve-month (TTM) earnings. It is calculated as share price ÷ TTM diluted EPS (equivalent to market capitalisation ÷ TTM net income). A higher P/E implies the market is pricing in stronger future earnings growth or lower risk; a lower P/E can signal slower expected growth, higher risk, or potential undervaluation.

Question 4

What is a good P/E ratio for Booking Holdings?

Accepted Answer

There is no universal "good" P/E. As a rule of thumb, the S&P 500 has historically averaged a P/E in the mid-to-high teens; mature, slow-growth businesses commonly trade in the 10–18× range, while high-growth or asset-light companies often trade at 25–50×+. What matters is the comparison to sector peers and to the company's own historical range. For Booking Holdings specifically, the relevant sector benchmark is the current sector median of 21.7×.

Question 5

Is Booking Holdings's P/E ratio high or low?

Accepted Answer

Booking Holdings's P/E ratio of 22.9× is below its own 5-year average of 59.9× and above the sector median of 21.7×. That places the current reading at the 6th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is Booking Holdings's historical P/E ratio range?

Accepted Answer

In the available daily series, Booking Holdings (BKNG) P/E ratio has ranged from a low of 3.9× in 2005 to a high of 1545.6× in 2020. The 5-year average is 59.9× and the 5-year median is 27.9×.

Question 7

What was Booking Holdings's P/E ratio in 2025?

Accepted Answer

Booking Holdings (BKNG) P/E ratio at the end of 2025 was 32.2×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month earnings figure available at that date.

Question 8

Why does Booking Holdings's P/E ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (earnings). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$174B	$5.4B	32.2×	+4.2×	Dec 31, 2025
2024	$164B	$5.88B	27.9×	-0.8×	Dec 31, 2024
2023	$123B	$4.29B	28.7×	+3.3×	Dec 31, 2023
2022	$77.6B	$3.06B	25.4×	-59.2×	Dec 31, 2022
2021	$98.5B	$1.17B	84.6×	-1461.1×	Dec 31, 2021
2020	$91.2B	$59M	1545.6×	+1528.0×	Dec 31, 2020
2019	$85.7B	$4.87B	17.6×	-2.3×	Dec 31, 2019
2018	$79.5B	$4B	19.9×	-16.3×	Dec 31, 2018
2017	$84.6B	$2.34B	36.1×	+2.3×	Dec 31, 2017
2016	$72.3B	$2.13B	33.9×	+9.0×	Dec 31, 2016
2015	$63.4B	$2.55B	24.9×	+0.2×	Dec 31, 2015
2014	$59.6B	$2.42B	24.6×	-7.1×	Dec 31, 2014
2013	$60B	$1.89B	31.7×	+9.9×	Dec 31, 2013
2012	$30.9B	$1.42B	21.8×	-0.2×	Dec 31, 2012
2011	$23.2B	$1.06B	22.0×	-14.3×	Dec 31, 2011
2010	$19.2B	$528M	36.3×	+17.4×	Dec 31, 2010
2009	$9.27B	$489M	18.9×	+2.9×	Dec 31, 2009
2008	$2.9B	$181M	16.0×	-11.5×	Dec 31, 2008
2007	$4.32B	$157M	27.5×	+4.9×	Dec 31, 2007
2006	$1.68B	$74.5M	22.6×	+18.0×	Dec 31, 2006
2005	$874M	$193M	4.5×	-24.1×	Dec 31, 2005
2004	$904M	$31.5M	28.7×	-28.1×	Dec 31, 2004
2003	$677M	$11.9M	56.8×	—	Dec 31, 2003
2002	$359M	-$19.2M	—	—	Dec 31, 2002


Avery Dennison (AVY)	19.3×
Darden Restaurants (DRI)	19.1×
Williams-Sonoma (WSM)	19.1×
Expedia Group (EXPE)	18.9×
Domino's Pizza (DPZ)	17.7×
Etsy (ETSY)	16.9×
Ball (BALL)	16.8×
Royal Caribbean Cruises (RCL)	16.6×
GameStop (GME)	15.6×
D.R. Horton (DHI)	15.3×
Norwegian Cruise Line (NCLH)	15.0×
Hasbro (HAS)	15.0×
NVR (NVR)	14.8×
LKQ (LKQ)	14.5×
Mohawk Industries (MHK)	14.3×
Deckers Outdoor (DECK)	13.8×
Lennar (LEN)	13.5×
Weyco Group (WEYS)	12.8×
Carnival Corporation (CCL)	12.4×
KB Home (KBH)	11.7×
Best Buy Co. (BBY)	11.1×
PDD Holdings (PDD)	10.7×
Toll Brothers (TOL)	10.5×
Lululemon Athletica (LULU)	10.2×
Leggett & Platt (LEG)	6.1×

P/E Ratio for Booking Holdings (BKNG) 2003-2026

P/E Ratio daily chart for Booking Holdings (BKNG)

Historical P/E Ratio for Booking Holdings (BKNG) from 2002 to 2025

About P/E Ratio at Booking Holdings (BKNG)

Booking Holdings P/E Ratio by Year

Booking Holdings P/E Ratio 2025: 32.2×

Booking Holdings P/E Ratio 2024: 27.9×

Booking Holdings P/E Ratio 2023: 28.7×

Booking Holdings P/E Ratio 2022: 25.4×

Booking Holdings P/E Ratio 2021: 84.6×

Sector peers by P/E Ratio — chart

Sector peers by P/E Ratio — table

Frequently asked questions

Booking Holdings (BKNG) Key Financials