Question 1

What is Booking Holdings's P/S ratio?

Accepted Answer

Booking Holdings (BKNG) P/S ratio is 4.8× as of June 5, 2026. The ratio is calculated by dividing market capitalisation by trailing twelve-month revenue, using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/S ratio calculated?

Accepted Answer

P/S = Market Capitalisation ÷ Trailing Twelve-Month (TTM) Revenue, or equivalently Share Price ÷ TTM Revenue Per Share. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/S ratio?

Accepted Answer

The price-to-sales (P/S) ratio compares a company's market capitalisation to its trailing twelve-month (TTM) revenue. It is calculated as market cap ÷ TTM revenue (equivalent to share price ÷ TTM revenue per share). Because the denominator (revenue) cannot be negative, P/S is widely used to value unprofitable or pre-profit companies and to make cross-sector comparisons.

Question 4

What is a good P/S ratio for Booking Holdings?

Accepted Answer

A "good" P/S depends heavily on profit margin and growth: software and other high-margin businesses often command 5–15× sales, while low-margin retailers and commodity producers typically trade below 1×. Compare against sector peers rather than absolute thresholds. For Booking Holdings specifically, the relevant sector benchmark is the current sector median of 1.9×.

Question 5

Is Booking Holdings's P/S ratio high or low?

Accepted Answer

Booking Holdings's P/S ratio of 4.8× is below its own 5-year average of 6.6× and above the sector median of 1.9×. That places the current reading at the 1th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is Booking Holdings's historical P/S ratio range?

Accepted Answer

In the available daily series, Booking Holdings (BKNG) P/S ratio has ranged from a low of 0.3× in 2002 to a high of 421.5× in 2021. The 5-year average is 6.6× and the 5-year median is 6.0×.

Question 7

What was Booking Holdings's P/S ratio in 2025?

Accepted Answer

Booking Holdings (BKNG) P/S ratio at the end of 2025 was 6.5×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month revenue figure available at that date.

Question 8

Why does Booking Holdings's P/S ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (revenue). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$173.79B	$26.92B	6.5×	-0.5×	Dec 31, 2025
2024	$164.21B	$23.74B	6.9×	+1.2×	Dec 31, 2024
2023	$123.20B	$21.36B	5.8×	+1.2×	Dec 31, 2023
2022	$77.64B	$17.09B	4.5×	-4.4×	Dec 31, 2022
2021	$98.54B	$10.96B	9.0×	-4.4×	Dec 31, 2021
2020	$91.19B	$6.80B	13.4×	+7.7×	Dec 31, 2020
2019	$85.69B	$15.07B	5.7×	+0.2×	Dec 31, 2019
2018	$79.47B	$14.53B	5.5×	-1.2×	Dec 31, 2018
2017	$84.59B	$12.68B	6.7×	-0.1×	Dec 31, 2017
2016	$72.30B	$10.74B	6.7×	-0.1×	Dec 31, 2016
2015	$63.42B	$9.22B	6.9×	-0.2×	Dec 31, 2015
2014	$59.64B	$8.44B	7.1×	-1.8×	Dec 31, 2014
2013	$60.02B	$6.79B	8.8×	+3.0×	Dec 31, 2013
2012	$30.94B	$5.26B	5.9×	+0.5×	Dec 31, 2012
2011	$23.23B	$4.36B	5.3×	-0.9×	Dec 31, 2011
2010	$19.16B	$3.08B	6.2×	+2.2×	Dec 31, 2010
2009	$9.27B	$2.34B	4.0×	+2.4×	Dec 31, 2009
2008	$2.90B	$1.88B	1.5×	-1.5×	Dec 31, 2008
2007	$4.32B	$1.41B	3.1×	+1.6×	Dec 31, 2007
2006	$1.68B	$1.12B	1.5×	+0.6×	Dec 31, 2006
2005	$874.07M	$962.66M	0.9×	-0.1×	Dec 31, 2005
2004	$903.59M	$914.37M	1.0×	+0.2×	Dec 31, 2004
2003	$676.69M	$863.66M	0.8×	+0.4×	Dec 31, 2003
2002	$359.29M	$1.00B	0.4×	-0.7×	Dec 31, 2002
2001	$1.20B	$1.17B	1.0×	—	Dec 31, 2001


Casey's General Stores (CASY)	1.3×
Toll Brothers (TOL)	1.2×
D.R. Horton (DHI)	1.2×
Li Auto (LI)	1.2×
Ball (BALL)	1.2×
Weyco Group (WEYS)	1.1×
NIO (NIO)	1.1×
Amcor (AMCR)	0.9×
Norwegian Cruise Line (NCLH)	0.9×
Lennar (LEN)	0.8×
XPeng (XPEV)	0.8×
International Paper (IP)	0.8×
Sonoco Products (SON)	0.7×
Smurfit Westrock (SW)	0.7×
V.F. (VFC)	0.7×
Genuine Parts (GPC)	0.6×
Mohawk Industries (MHK)	0.5×
LKQ (LKQ)	0.5×
MGM Resorts (MGM)	0.5×
Polaris (PII)	0.4×
ChargePoint Holdings (CHPT)	0.4×
General Motors (GM)	0.4×
Leggett & Platt (LEG)	0.3×
Best Buy Co. (BBY)	0.3×
Ford Motor (F)	0.2×

P/S Ratio for Booking Holdings (BKNG)

P/S Ratio daily chart for Booking Holdings (BKNG)

Historical P/S Ratio for Booking Holdings (BKNG) from 2001 to 2025

About P/S Ratio at Booking Holdings (BKNG)

Booking Holdings P/S Ratio by Year

Booking Holdings P/S Ratio 2025: 6.5×

Booking Holdings P/S Ratio 2024: 6.9×

Booking Holdings P/S Ratio 2023: 5.8×

Booking Holdings P/S Ratio 2022: 4.5×

Booking Holdings P/S Ratio 2021: 9.0×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

Booking Holdings (BKNG) Key Financials

P/S Ratio daily chart for Booking Holdings (BKNG)

Historical P/S Ratio for Booking Holdings (BKNG) from 2001 to 2025

About P/S Ratio at Booking Holdings (BKNG)

Booking Holdings P/S Ratio by Year

Booking Holdings P/S Ratio 2025: 6.5×

Booking Holdings P/S Ratio 2024: 6.9×

Booking Holdings P/S Ratio 2023: 5.8×

Booking Holdings P/S Ratio 2022: 4.5×

Booking Holdings P/S Ratio 2021: 9.0×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

+What is Booking Holdings's P/S ratio?

+How is the P/S ratio calculated?

+What is the P/S ratio?

+What is a good P/S ratio for Booking Holdings?

+Is Booking Holdings's P/S ratio high or low?

+What is Booking Holdings's historical P/S ratio range?

+What was Booking Holdings's P/S ratio in 2025?

+Why does Booking Holdings's P/S ratio change over time?

Booking Holdings (BKNG) Key Financials