How does Deckers Outdoor (DECK) make money?

Deckers Outdoor (DECK) generates revenue primarily from UGG Wholesale Segment, which accounted for 54.9% of total revenue in TTM through Q2 2026. The company reported $5.52B in revenue and converted 18.4% of it into net profit, equivalent to roughly $1.01B in net income — what's left after the cost of revenue, operating expenses, interest, and income taxes.

What is the gross profit margin of Deckers Outdoor (DECK)?

Deckers Outdoor (DECK) reported a gross profit margin of 57.4% in TTM through Q2 2026, equivalent to $3.17B in gross profit on $5.52B in revenue. Gross margin measures how much of each dollar of revenue remains after the direct cost of producing or delivering the product — a higher figure typically signals pricing power, scale, or a less capital-intensive business model.

What is the operating profit margin of Deckers Outdoor (DECK)?

Deckers Outdoor (DECK) reported an operating profit margin of 22.6% in TTM through Q2 2026, equivalent to $1.25B in operating income. Operating margin captures profitability after research & development, sales & marketing, and general & administrative expenses — but before interest, taxes, and one-off items — and is the cleanest single read on the underlying business's efficiency.

What is the net profit margin of Deckers Outdoor (DECK)?

Deckers Outdoor (DECK) reported a net profit margin of 18.4% in TTM through Q2 2026, equivalent to $1.01B in net income. Net margin is the bottom-line share of revenue that survives every expense — operating costs, interest, and income taxes — and is the figure that flows directly into earnings per share.

Is Deckers Outdoor (DECK) profitable?

Yes. Deckers Outdoor (DECK) reported $1.01B in net income for TTM through Q2 2026, with a net profit margin of 18.4%. The company earned more from its operations than it paid out in costs, interest, and income taxes, leaving positive earnings on the bottom line.

How much free cash flow does Deckers Outdoor (DECK) generate?

Deckers Outdoor (DECK) generated $1.18B in free cash flow during TTM through Q2 2026, a free-cash-flow margin of 21.4%. Free cash flow is the cash left after capital expenditures and represents the discretionary pool the company can use to pay dividends, repurchase shares, repay debt, or fund acquisitions without raising external capital.

What is the effective tax rate of Deckers Outdoor (DECK)?

Deckers Outdoor (DECK) had an effective tax rate of 22.7% in TTM through Q2 2026. The effective rate is the actual share of pre-tax income paid as income taxes and can differ materially from the statutory rate due to foreign earnings mix, tax credits (such as R&D), share-based compensation deductions, and one-off discrete items.

What are the main business segments of Deckers Outdoor (DECK)?

Deckers Outdoor (DECK) reports revenue across 3 reportable product segments, led by UGG Wholesale Segment at 54.9% of total revenue in TTM through Q2 2026. See the revenue-by-segment table on this page for the full breakdown and how each segment feeds into the income-statement waterfall above.

How Deckers Outdoor Makes Money: 2026 Visual Revenue Map

Deckers Outdoor (DECK) Income Statement Flow — TTM through Q2 2026

Calculated from the four most recent reported quarters, ending June 30, 2026 (reported July 23, 2026).

Deckers Outdoor discloses geographic revenue only in annual filings. to view the full breakdown.

Deckers Outdoor (DECK) Revenue by Product Segment — TTM through Q2 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported segments changed mid-year.

Revenue contribution by product segment for Deckers Outdoor (DECK), TTM through Q2 2026.
Segment	Revenue (USD)	% of total
UGG Wholesale Segment	$3.03B	54.9%
Hoka Brand Segment	$2.37B	42.9%
Other Wholesale Segment	$122M	2.2%
Total	$5.52B	100%

UGG Wholesale Segment$3.03B
Hoka Brand Segment$2.37B
Other Wholesale Segment$122M
Total$5.52B

Revenue Breakdown — TTM through Q2 2026

In TTM through Q2 2026, Deckers Outdoor (DECK) reports revenue across 3 reportable product segments; the largest segment was UGG Wholesale Segment at 54.9%, followed by Hoka Brand Segment (42.9%) and Other Wholesale Segment (2.2%).

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