Etsy (ETSY) seasonality heatmap
Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -4.5% | +3.6% | -8.9% | +28.7% | +5.6% | +8.9% | — | — | — | — | — | — |
| 2025 | +3.8% | -6.8% | -7.8% | -7.8% | +27.3% | -9.4% | +16.2% | -9.0% | +25.2% | -6.6% | -12.5% | +2.3% |
| 2024 | -17.9% | +7.7% | -4.1% | -0.1% | -7.6% | -7.1% | +10.4% | -15.4% | +0.8% | -7.4% | +6.6% | -3.6% |
| 2023 | +14.9% | -11.8% | -8.3% | -9.3% | -19.8% | +4.4% | +20.1% | -27.6% | -12.2% | -3.5% | +21.7% | +6.9% |
| 2022 | -28.3% | -1.4% | -19.8% | -25.0% | -13.0% | -9.8% | +41.7% | +1.8% | -5.2% | -6.2% | +40.7% | -9.3% |
| 2021 | +11.9% | +10.6% | -8.4% | -1.4% | -17.1% | +25.0% | -10.8% | +17.8% | -3.8% | +20.5% | +9.5% | -20.3% |
| 2020 | +10.2% | +18.4% | -33.5% | +68.8% | +24.8% | +31.2% | +11.4% | +1.1% | +1.6% | -0.0% | +32.2% | +10.7% |
| 2019 | +14.9% | +30.4% | -5.7% | +0.5% | -7.7% | -1.5% | +9.2% | -21.2% | +7.0% | -21.3% | -2.5% | +2.1% |
| 2018 | -8.3% | +34.9% | +10.9% | +6.7% | +8.0% | +30.5% | -3.2% | +19.2% | +5.5% | -17.2% | +27.1% | -12.0% |
| 2017 | +7.0% | -3.9% | -12.3% | +1.2% | +24.6% | +11.9% | -4.2% | +13.9% | +3.1% | -1.1% | -1.4% | +24.2% |
| 2016 | -6.1% | +2.3% | +9.6% | +0.9% | +5.4% | +3.7% | +4.9% | +33.8% | +6.1% | -9.1% | -4.5% | -5.0% |
| 2015 | — | — | — | — | -24.6% | -16.2% | +48.3% | -31.2% | -4.5% | -20.4% | -14.6% | -11.3% |
| Avg | -0.2% | +7.7% | -8.0% | +5.7% | +0.5% | +5.7% | +13.1% | -1.5% | +2.2% | -6.6% | +9.3% | -1.4% |
| Median | +3.8% | +3.6% | -8.3% | +0.5% | -1.1% | +3.7% | +10.4% | +1.1% | +1.6% | -6.6% | +6.6% | -3.6% |
| Last 5Y Avg | -6.4% | -1.7% | -9.8% | -2.7% | -1.5% | +0.6% | +15.5% | -6.5% | +1.0% | -0.6% | +13.2% | -4.8% |
| Std Dev (σ) | 14.1% | 14.9% | 12.2% | 24.5% | 18.3% | 16.8% | 18.3% | 21.2% | 9.6% | 11.6% | 18.6% | 12.4% |
| Consistency (μ/σ) | -0.01 | 0.51 | -0.66 | 0.23 | 0.03 | 0.34 | 0.72 | -0.07 | 0.22 | -0.57 | 0.50 | -0.11 |
| Win Rate (%) | 55% | 64% | 18% | 55% | 50% | 55% | 73% | 55% | 64% | 9% | 55% | 45% |
| Winning / Losing Months | ▲6▼5 | ▲7▼4 | ▲2▼9 | ▲6▼5 | ▲6▼6 | ▲6▼5 | ▲8▼3 | ▲6▼5 | ▲7▼4 | ▲1▼10 | ▲6▼5 | ▲5▼6 |
| Longest Win / Loss Streak | ▲3▼1 | ▲4▼2 | ▲1▼8 | ▲5▼5 | ▲3▼4 | ▲3▼2 | ▲4▼2 | ▲3▼3 | ▲5▼3 | ▲1▼6 | ▲5▼3 | ▲2▼2 |
| Best | +14.9%in January 2019 | +34.9%in February 2018 | +10.9%in March 2018 | +68.8%in April 2020 | +27.3%in May 2025 | +31.2%in June 2020 | +48.3%in July 2015 | +33.8%in August 2016 | +25.2%in September 2025 | +20.5%in October 2021 | +40.7%in November 2022 | +24.2%in December 2017 |
| Worst | -28.3%in January 2022 | -11.8%in February 2023 | -33.5%in March 2020 | -25.0%in April 2022 | -24.6%in May 2015 | -16.2%in June 2015 | -10.8%in July 2021 | -31.2%in August 2015 | -12.2%in September 2023 | -21.3%in October 2019 | -14.6%in November 2015 | -20.3%in December 2021 |
−33.5%+68.8%
2026
Jan-4.5%
Feb+3.6%
Mar-8.9%
Apr+28.7%
May+5.6%
Jun+8.9%
Jul—
Aug—
Sep—
Oct—
Nov—
Dec—
2025
Jan+3.8%
Feb-6.8%
Mar-7.8%
Apr-7.8%
May+27.3%
Jun-9.4%
Jul+16.2%
Aug-9.0%
Sep+25.2%
Oct-6.6%
Nov-12.5%
Dec+2.3%
2024
Jan-17.9%
Feb+7.7%
Mar-4.1%
Apr-0.1%
May-7.6%
Jun-7.1%
Jul+10.4%
Aug-15.4%
Sep+0.8%
Oct-7.4%
Nov+6.6%
Dec-3.6%
2023
Jan+14.9%
Feb-11.8%
Mar-8.3%
Apr-9.3%
May-19.8%
Jun+4.4%
Jul+20.1%
Aug-27.6%
Sep-12.2%
Oct-3.5%
Nov+21.7%
Dec+6.9%
2022
Jan-28.3%
Feb-1.4%
Mar-19.8%
Apr-25.0%
May-13.0%
Jun-9.8%
Jul+41.7%
Aug+1.8%
Sep-5.2%
Oct-6.2%
Nov+40.7%
Dec-9.3%
2021
Jan+11.9%
Feb+10.6%
Mar-8.4%
Apr-1.4%
May-17.1%
Jun+25.0%
Jul-10.8%
Aug+17.8%
Sep-3.8%
Oct+20.5%
Nov+9.5%
Dec-20.3%
2020
Jan+10.2%
Feb+18.4%
Mar-33.5%
Apr+68.8%
May+24.8%
Jun+31.2%
Jul+11.4%
Aug+1.1%
Sep+1.6%
Oct-0.0%
Nov+32.2%
Dec+10.7%
2019
Jan+14.9%
Feb+30.4%
Mar-5.7%
Apr+0.5%
May-7.7%
Jun-1.5%
Jul+9.2%
Aug-21.2%
Sep+7.0%
Oct-21.3%
Nov-2.5%
Dec+2.1%
2018
Jan-8.3%
Feb+34.9%
Mar+10.9%
Apr+6.7%
May+8.0%
Jun+30.5%
Jul-3.2%
Aug+19.2%
Sep+5.5%
Oct-17.2%
Nov+27.1%
Dec-12.0%
2017
Jan+7.0%
Feb-3.9%
Mar-12.3%
Apr+1.2%
May+24.6%
Jun+11.9%
Jul-4.2%
Aug+13.9%
Sep+3.1%
Oct-1.1%
Nov-1.4%
Dec+24.2%
2016
Jan-6.1%
Feb+2.3%
Mar+9.6%
Apr+0.9%
May+5.4%
Jun+3.7%
Jul+4.9%
Aug+33.8%
Sep+6.1%
Oct-9.1%
Nov-4.5%
Dec-5.0%
2015
Jan—
Feb—
Mar—
Apr—
May-24.6%
Jun-16.2%
Jul+48.3%
Aug-31.2%
Sep-4.5%
Oct-20.4%
Nov-14.6%
Dec-11.3%
Avg
Jan-0.2%
Feb+7.7%
Mar-8.0%
Apr+5.7%
May+0.5%
Jun+5.7%
Jul+13.1%
Aug-1.5%
Sep+2.2%
Oct-6.6%
Nov+9.3%
Dec-1.4%
Median
Jan+3.8%
Feb+3.6%
Mar-8.3%
Apr+0.5%
May-1.1%
Jun+3.7%
Jul+10.4%
Aug+1.1%
Sep+1.6%
Oct-6.6%
Nov+6.6%
Dec-3.6%
Last 5Y Avg
Jan-6.4%
Feb-1.7%
Mar-9.8%
Apr-2.7%
May-1.5%
Jun+0.6%
Jul+15.5%
Aug-6.5%
Sep+1.0%
Oct-0.6%
Nov+13.2%
Dec-4.8%
Std Dev (σ)
Jan14.1%
Feb14.9%
Mar12.2%
Apr24.5%
May18.3%
Jun16.8%
Jul18.3%
Aug21.2%
Sep9.6%
Oct11.6%
Nov18.6%
Dec12.4%
Consistency (μ/σ)
Jan-0.01
Feb0.51
Mar-0.66
Apr0.23
May0.03
Jun0.34
Jul0.72
Aug-0.07
Sep0.22
Oct-0.57
Nov0.50
Dec-0.11
Win Rate (%)
Jan55%
Feb64%
Mar18%
Apr55%
May50%
Jun55%
Jul73%
Aug55%
Sep64%
Oct9%
Nov55%
Dec45%
Winning / Losing Months
Jan▲6▼5
Feb▲7▼4
Mar▲2▼9
Apr▲6▼5
May▲6▼6
Jun▲6▼5
Jul▲8▼3
Aug▲6▼5
Sep▲7▼4
Oct▲1▼10
Nov▲6▼5
Dec▲5▼6
Longest Win / Loss Streak
Jan▲3▼1
Feb▲4▼2
Mar▲1▼8
Apr▲5▼5
May▲3▼4
Jun▲3▼2
Jul▲4▼2
Aug▲3▼3
Sep▲5▼3
Oct▲1▼6
Nov▲5▼3
Dec▲2▼2
Best
Jan+14.9%2019
Feb+34.9%2018
Mar+10.9%2018
Apr+68.8%2020
May+27.3%2025
Jun+31.2%2020
Jul+48.3%2015
Aug+33.8%2016
Sep+25.2%2025
Oct+20.5%2021
Nov+40.7%2022
Dec+24.2%2017
Worst
Jan-28.3%2022
Feb-11.8%2023
Mar-33.5%2020
Apr-25.0%2022
May-24.6%2015
Jun-16.2%2015
Jul-10.8%2021
Aug-31.2%2015
Sep-12.2%2023
Oct-21.3%2019
Nov-14.6%2015
Dec-20.3%2021
−33.5%+68.8%
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