Ticker League

Hershey (HSY) seasonality heatmap

Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.

2026

Jan+7.0%
Feb+22.1%
Mar-12.0%
Apr-10.7%
May+4.5%
Jun-6.4%
Jul
Aug
Sep
Oct
Nov
Dec

2025

Jan-11.9%
Feb+16.7%
Mar-1.0%
Apr-2.2%
May-3.1%
Jun+3.3%
Jul+12.2%
Aug-0.5%
Sep+1.8%
Oct-9.3%
Nov+11.7%
Dec-3.2%

2024

Jan+3.8%
Feb-2.2%
Mar+3.5%
Apr-0.3%
May+2.7%
Jun-7.1%
Jul+7.4%
Aug-1.6%
Sep-0.7%
Oct-7.4%
Nov-0.0%
Dec-3.9%

2023

Jan-3.0%
Feb+6.6%
Mar+6.7%
Apr+7.3%
May-4.5%
Jun-3.9%
Jul-7.4%
Aug-6.6%
Sep-6.9%
Oct-6.4%
Nov+0.9%
Dec-0.8%

2022

Jan+1.9%
Feb+3.1%
Mar+7.1%
Apr+4.2%
May-5.8%
Jun+1.6%
Jul+5.9%
Aug-1.0%
Sep-1.9%
Oct+8.3%
Nov-1.0%
Dec-1.5%

2021

Jan-4.5%
Feb+0.7%
Mar+8.6%
Apr+3.9%
May+5.8%
Jun+0.6%
Jul+2.7%
Aug-0.2%
Sep-4.8%
Oct+3.6%
Nov+1.7%
Dec+9.0%

2020

Jan+5.6%
Feb-6.8%
Mar-8.0%
Apr-0.1%
May+3.1%
Jun-4.5%
Jul+12.2%
Aug+2.8%
Sep-3.6%
Oct-4.1%
Nov+8.2%
Dec+3.0%

2019

Jan-1.0%
Feb+5.0%
Mar+3.7%
Apr+8.7%
May+6.3%
Jun+1.6%
Jul+13.2%
Aug+5.0%
Sep-2.2%
Oct-5.2%
Nov+1.4%
Dec-0.8%

2018

Jan-2.8%
Feb-10.3%
Mar+0.7%
Apr-7.1%
May-1.4%
Jun+3.3%
Jul+5.5%
Aug+3.1%
Sep+1.5%
Oct+5.1%
Nov+1.8%
Dec-1.0%

2017

Jan+2.0%
Feb+3.3%
Mar+0.8%
Apr-1.0%
May+7.1%
Jun-6.9%
Jul-1.9%
Aug+0.2%
Sep+4.1%
Oct-2.7%
Nov+5.1%
Dec+2.3%

2016

Jan-1.3%
Feb+3.8%
Mar+1.3%
Apr+1.1%
May+0.4%
Jun+22.2%
Jul-2.4%
Aug-9.3%
Sep-4.3%
Oct+7.2%
Nov-5.1%
Dec+7.0%

2015

Jan-1.6%
Feb+2.0%
Mar-2.8%
Apr-8.9%
May+1.6%
Jun-4.3%
Jul+4.6%
Aug-3.0%
Sep+2.6%
Oct-3.5%
Nov-2.0%
Dec+3.4%

2014

Jan+2.2%
Feb+6.9%
Mar-1.3%
Apr-7.8%
May+1.6%
Jun+0.0%
Jul-9.5%
Aug+4.3%
Sep+4.4%
Oct+0.5%
Nov+5.1%
Dec+3.6%

2013

Jan+10.0%
Feb+5.4%
Mar+5.0%
Apr+1.9%
May+0.4%
Jun+0.2%
Jul+6.3%
Aug-2.6%
Sep+0.6%
Oct+7.3%
Nov-1.9%
Dec+0.4%

2012

Jan-1.1%
Feb+0.0%
Mar+1.0%
Apr+9.3%
May+0.3%
Jun+7.7%
Jul-0.4%
Aug+0.6%
Sep-1.3%
Oct-2.9%
Nov+7.0%
Dec-1.4%

2011

Jan-1.0%
Feb+12.8%
Mar+3.9%
Apr+6.2%
May-2.8%
Jun+2.0%
Jul-0.7%
Aug+4.6%
Sep+1.0%
Oct-3.4%
Nov+1.4%
Dec+7.1%

2010

Jan+1.8%
Feb+10.1%
Mar+7.7%
Apr+9.8%
May+0.2%
Jun+2.4%
Jul-1.9%
Aug-0.4%
Sep+2.4%
Oct+4.0%
Nov-4.8%
Dec+0.8%

2009

Jan+7.3%
Feb-8.8%
Mar+3.1%
Apr+4.0%
May-1.8%
Jun+2.2%
Jul+11.0%
Aug-1.0%
Sep-0.9%
Oct-2.8%
Nov-5.7%
Dec+1.2%

2008

Jan-8.2%
Feb+3.3%
Mar+1.6%
Apr-0.8%
May+5.7%
Jun-16.4%
Jul+12.2%
Aug-1.1%
Sep+9.5%
Oct-5.8%
Nov-2.4%
Dec-3.5%

2007

Jan+2.5%
Feb+4.2%
Mar+3.3%
Apr+0.5%
May-3.6%
Jun-4.0%
Jul-8.9%
Aug+1.5%
Sep-0.2%
Oct-7.1%
Nov-6.7%
Dec-1.3%

2006

Jan-7.3%
Feb+0.4%
Mar+2.1%
Apr+2.1%
May+7.2%
Jun-3.2%
Jul-0.2%
Aug-1.3%
Sep-0.9%
Oct-1.0%
Nov+0.6%
Dec-6.0%

2005

Jan+5.3%
Feb+8.1%
Mar-4.0%
Apr+5.7%
May+0.8%
Jun-3.3%
Jul+2.9%
Aug-7.1%
Sep-4.7%
Oct+0.9%
Nov-4.2%
Dec+1.9%

2004

Jan-1.9%
Feb+10.4%
Mar-0.0%
Apr+7.3%
May+0.3%
Jun+4.3%
Jul+4.7%
Aug+0.1%
Sep-3.3%
Oct+8.5%
Nov+2.6%
Dec+7.2%

2003

Jan-4.4%
Feb+0.7%
Mar-3.0%
Apr+4.2%
May+9.5%
Jun-2.0%
Jul+4.5%
Aug-3.5%
Sep+4.0%
Oct+6.1%
Nov+1.3%
Dec-0.9%

2002

Jan+4.0%
Feb+0.8%
Mar-3.0%
Apr-0.8%
May-1.4%
Jun-6.4%
Jul+25.6%
Aug-3.0%
Sep-18.0%
Oct+4.8%
Nov-0.5%
Dec+4.7%

2001

Jan-7.6%
Feb+8.2%
Mar+8.2%
Apr-12.9%
May+0.8%
Jun+1.8%
Jul-2.2%
Aug+7.3%
Sep+1.4%
Oct-2.6%
Nov+3.2%
Dec+3.4%

2000

Jan-10.5%
Feb+4.1%
Mar+10.9%
Apr-6.7%
May+14.6%
Jun-6.5%
Jul-4.6%
Aug-7.2%
Sep+26.8%
Oct+0.4%
Nov+17.0%
Dec+1.8%

1999

Jan-9.5%
Feb+11.1%
Mar-10.0%
Apr-6.1%
May+3.5%
Jun+9.5%
Jul-2.3%
Aug-7.2%
Sep-9.1%
Oct+3.7%
Nov-2.3%
Dec-3.4%

1998

Jan+2.8%
Feb+5.1%
Mar+7.4%
Apr+2.3%
May-5.4%
Jun-0.2%
Jul-8.5%
Aug+11.3%
Sep-2.2%
Oct-0.9%
Nov-0.4%
Dec-7.6%

1997

Jan-3.2%
Feb+8.1%
Mar+9.6%
Apr+8.5%
May+3.8%
Jun-1.4%
Jul-0.1%
Aug-3.1%
Sep+5.9%
Oct-2.2%
Nov+11.5%
Dec+0.9%

1996

Jan+8.6%
Feb+7.2%
Mar-1.1%
Apr+1.8%
May-3.6%
Jun+0.9%
Jul+11.8%
Aug+6.6%
Sep+15.4%
Oct-3.7%
Nov+3.4%
Dec-12.2%

1995

Jan+1.0%
Feb+1.0%
Mar+4.4%
Apr+2.7%
May-1.1%
Jun+7.1%
Jul+4.3%
Aug+4.7%
Sep+7.2%
Oct-7.1%
Nov+3.8%
Dec+5.4%

1994

Jan-1.5%
Feb+6.9%
Mar-9.5%
Apr-3.7%
May-3.0%
Jun+0.8%
Jul-2.3%
Aug+14.1%
Sep-6.3%
Oct+4.9%
Nov-0.2%
Dec+3.4%

1993

Jan+2.5%
Feb+9.1%
Mar+2.4%
Apr-4.2%
May+3.8%
Jun-11.1%
Jul-5.5%
Aug+9.8%
Sep+2.7%
Oct+6.2%
Nov-3.5%
Dec-3.7%

1992

Jan-7.2%
Feb+3.2%
Mar-4.9%
Apr+2.8%
May-1.0%
Jun+3.4%
Jul+4.3%
Aug-1.2%
Sep+5.4%
Oct+1.1%
Nov+1.1%
Dec+2.2%

1991

Jan+5.9%
Feb+0.9%
Mar+2.4%
Apr-1.7%
May+9.9%
Jun-7.2%
Jul+2.8%
Aug+0.6%
Sep-7.1%
Oct+6.1%
Nov-7.4%
Dec+16.7%

1990

Jan-11.2%
Feb-8.3%
Mar+9.7%
Apr+1.4%
May+9.0%
Jun+7.5%
Jul+2.6%
Aug-0.5%
Sep-4.9%
Oct-4.5%
Nov+2.1%
Dec+7.4%

1989

Jan-1.4%
Feb-0.4%
Mar+4.4%
Apr+7.0%
May+1.6%
Jun+15.5%
Jul+5.9%
Aug-5.0%
Sep+0.0%
Oct+3.6%
Nov+1.3%
Dec+4.0%

1988

Jan+5.5%
Feb+3.0%
Mar-6.5%
Apr-3.1%
May-2.4%
Jun+6.1%
Jul+0.0%
Aug-3.1%
Sep+5.2%
Oct+9.5%
Nov-7.6%
Dec+3.7%

1987

Jan+16.1%
Feb-2.4%
Mar-0.4%
Apr-10.0%
May+3.2%
Jun+9.6%
Jul-0.7%
Aug+18.7%
Sep+4.2%
Oct-24.8%
Nov-6.1%
Dec+2.4%

1986

Jan+2.4%
Feb+7.5%
Mar+13.4%
Apr+0.5%
May+11.7%
Jun+13.0%
Jul-5.2%
Aug+13.7%
Sep-24.8%
Oct+16.5%
Nov-0.4%
Dec-1.6%

1985

Jan-3.2%
Feb+5.7%
Mar+6.2%
Apr-5.1%
May+10.0%
Jun+7.7%
Jul-5.2%
Aug-2.1%
Sep+3.5%
Oct+8.8%
Nov+10.6%
Dec-4.5%

1984

Jan-1.0%
Feb-6.2%
Mar-1.2%
Apr+0.4%
May+1.2%
Jun+6.1%
Jul+0.0%
Aug+0.0%
Sep+18.6%
Oct+5.0%
Nov+0.8%
Dec-1.6%

1983

Jan-3.4%
Feb-10.1%
Mar+14.7%
Apr-2.1%
May-3.1%
Jun+0.9%
Jul-0.9%
Aug+2.3%
Sep+17.3%
Oct+2.9%
Nov-0.9%
Dec-2.8%

1982

Jan+2.7%
Feb-5.8%
Mar+8.3%
Apr+6.4%
May+1.2%
Jun+2.4%
Jul+1.7%
Aug+3.4%
Sep+9.3%
Oct+2.0%
Nov+10.3%
Dec+4.9%

1981

Jan+1.1%
Feb+20.3%
Mar+13.4%
Apr+9.6%
May+6.8%
Jun-0.6%
Jul-10.8%
Aug+5.0%
Sep-2.0%
Oct+7.6%
Nov-2.6%
Dec-0.7%

1980

Jan
Feb
Mar
Apr+3.0%
May+6.4%
Jun+4.3%
Jul+3.0%
Aug+1.9%
Sep+0.0%
Oct-2.9%
Nov-6.6%
Dec+2.7%

Avg

Jan-0.2%
Feb+3.6%
Mar+2.3%
Apr+0.6%
May+2.2%
Jun+1.3%
Jul+1.9%
Aug+1.1%
Sep+1.0%
Oct+0.5%
Nov+0.9%
Dec+1.0%

Median

Jan-1.0%
Feb+3.6%
Mar+2.4%
Apr+1.1%
May+1.2%
Jun+1.2%
Jul+0.9%
Aug-0.1%
Sep+0.3%
Oct+0.7%
Nov+0.7%
Dec+1.0%

Last 5Y Avg

Jan-0.4%
Feb+9.3%
Mar+0.9%
Apr-0.3%
May-1.3%
Jun-1.1%
Jul+4.2%
Aug-2.0%
Sep-2.5%
Oct-2.2%
Nov+2.7%
Dec-0.1%

Std Dev (σ)

Jan5.9%
Feb7.2%
Mar6.2%
Apr5.7%
May4.8%
Jun6.9%
Jul7.1%
Aug5.8%
Sep8.5%
Oct6.8%
Nov5.5%
Dec4.9%

Consistency (μ/σ)

Jan-0.03
Feb0.51
Mar0.37
Apr0.10
May0.45
Jun0.19
Jul0.26
Aug0.19
Sep0.11
Oct0.08
Nov0.17
Dec0.22

Win Rate (%)

Jan48%
Feb76%
Mar65%
Apr57%
May68%
Jun63%
Jul50%
Aug48%
Sep50%
Oct54%
Nov52%
Dec57%

Winning / Losing Months

Jan2224
Feb3511
Mar3016
Apr2720
May3215
Jun2917
Jul2323
Aug2224
Sep2323
Oct2521
Nov2422
Dec2620

Longest Win / Loss Streak

Jan33
Feb183
Mar84
Apr54
May63
Jun94
Jul56
Aug45
Sep46
Oct64
Nov54
Dec64

Best

Jan+16.1%1987
Feb+22.1%2026
Mar+14.7%1983
Apr+9.8%2010
May+14.6%2000
Jun+22.2%2016
Jul+25.6%2002
Aug+18.7%1987
Sep+26.8%2000
Oct+16.5%1986
Nov+17.0%2000
Dec+16.7%1991

Worst

Jan-11.9%2025
Feb-10.3%2018
Mar-12.0%2026
Apr-12.9%2001
May-5.8%2022
Jun-16.4%2008
Jul-10.8%1981
Aug-9.3%2016
Sep-24.8%1986
Oct-24.8%1987
Nov-7.6%1988
Dec-12.2%1996
−24.8%+26.8%

Frequently asked questions

Data & methodology