TTM
44.2%
YoY change
−0.11pp
Trough year (2015)
28.1%
Peak year (2021)
51.0%
Latest annual
43.8%
Gross Margin history chart for Roku (ROKU) from 2015 to 2025
Latest: 43.8%
Gross Margin change chart for Roku (ROKU) from 2015 to 2025
Latest: −0.11pp
Gross Margin history table for Roku (ROKU) from 2015 to 2025
| 2025 | 43.8% | -0.11pp | ||
| 2024 | 43.9% | +0.21pp | ||
| 2023 | 43.7% | -2.40pp | ||
| 2022 | 46.1% | -4.86pp | ||
| 2021 | 51.0% | +5.50pp | ||
| 2020 | 45.4% | +1.58pp | ||
| 2019 | 43.9% | -0.87pp | ||
| 2018 | 44.7% | +5.76pp | ||
| 2017 | 39.0% | +8.61pp | ||
| 2016 | 30.4% | +2.30pp | ||
| 2015 | 28.1% | — |
- 202543.8%-0.11pp
- 202443.9%+0.21pp
- 202343.7%-2.40pp
- 202246.1%-4.86pp
- 202151.0%+5.50pp
- 202045.4%+1.58pp
- 201943.9%-0.87pp
- 201844.7%+5.76pp
- 201739.0%+8.61pp
- 201630.4%+2.30pp
- 201528.1%—
Gross Margin values are taken from Roku's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at Roku (ROKU)
According to Roku's latest reported financial statements, the company's latest reported gross margin is 44.2%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
In 2025, Roku (ROKU) gross margin totalled 43.79% – contracted 0.1 percentage points year-over-year.
2021 marks the peak gross margin at 50.95%, with the historical low of 28.07% recorded in 2015.
Roku Gross Margin by Year
Roku Gross Margin 2025: 43.8%
2025's gross margin for Roku came in at 43.79%, contracted 0.1 percentage points from 2024.
Roku Gross Margin 2024: 43.9%
Roku posted gross margin of 43.90% in 2024, expanded 0.2 percentage points from 2023.
Roku Gross Margin 2023: 43.7%
In 2023, Roku reported gross margin of 43.70%, contracted 2.4 percentage points from 2022.
Roku Gross Margin 2022: 46.1%
Roku gross margin in 2022 was 46.09%, contracted 4.9 percentage points from 2021.
Roku Gross Margin 2021: 51.0%
Roku gross margin in 2021 was 50.95%.
See more financial history for Roku (ROKU).
Sector peers by Gross Margin
Communication Services peers of Roku (ROKU), ranked by their latest gross margin
| 81.9% | |
| 79.7% | |
| 60.4% | |
| 58.9% | |
| 54.3% | |
| 49.0% | |
| 37.2% | |
| 32.3% |
- 81.9%
- 79.7%
- 60.4%
- 58.9%
- 54.3%
- 49.0%
- 37.2%
- 32.3%
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