How does Roku (ROKU) make money?

Roku (ROKU) primarily makes money through Platform Segment, which accounts for 74.3% of total revenue. For TTM through Q1 2026, Roku generated $4.97B in total revenue with a net profit margin of 4.1%.

What is Roku (ROKU) gross profit margin?

Roku (ROKU) reported a gross profit margin of 44.2% for TTM through Q1 2026, equivalent to $2.19B in gross profit. This means Roku retains 44.2% of each revenue unit after direct costs of production.

What is Roku (ROKU) operating profit margin?

Roku (ROKU) reported an operating profit margin of 2.1% for TTM through Q1 2026, equivalent to $103.88M in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.

What is Roku (ROKU) net profit margin?

Roku (ROKU) reported a net profit margin of 4.1% for TTM through Q1 2026, equivalent to $201.49M in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.

How much does Roku (ROKU) invest in R&D?

Roku (ROKU) invested $734.39M in research and development in TTM through Q1 2026 (14.8% of total revenue). R&D spending reflects investment in future products, services, and technologies.

How much does Roku (ROKU) spend on capital expenditures?

Roku (ROKU) spent $6.48M on capital expenditures in TTM through Q1 2026 (0.1% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.

What is Roku (ROKU) free cash flow?

Roku (ROKU) generated $652.71M in free cash flow for TTM through Q1 2026 (13.1% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.

What is Roku (ROKU) effective tax rate?

Roku (ROKU) had an effective tax rate of 9.7% for TTM through Q1 2026. This is the actual percentage of pre-tax income paid as income taxes.

What are Roku (ROKU) main revenue segments?

Roku (ROKU) reports revenue across 2 reportable product segments, led by Platform Segment at 74.3% of total revenue in TTM through Q1 2026. The full segment-by-segment breakdown is shown in the revenue-by-segment table on this page.

How Roku (ROKU) Makes Money: A Visual Guide

Roku (ROKU) generated $4.97B in revenue, earning $201.49M in net profit (4.1% margin). Its largest revenue source is Platform Segment (74.3% of revenue). Below is an interactive breakdown of how revenue flows through the income statement.

In TTM through Q1 2026, Roku (ROKU) generated revenue across 2 reportable product segments; the largest contributor was Platform Segment at 74.3%, followed by Platform (25.7%).

Roku (ROKU) Income Statement Flow — TTM through Q1 2026

Calculated from the four most recent reported quarters, ending March 31, 2026 (reported February 13, 2026).

Roku (ROKU) Revenue by Product Segment — TTM through Q1 2026

Platform Segment
Revenue
$3.69B
% of total
74.3%
Platform
Revenue
$1.28B
% of total
25.7%
Total
Revenue
$4.97B
% of total
100%

Segment	Revenue	% of total
Platform Segment	$3.69B	74.3%
Platform	$1.28B	25.7%
Total	$4.97B	100%

View Roku (ROKU) revenue history

Frequently asked questions

How does Roku (ROKU) make money?: Roku (ROKU) primarily makes money through Platform Segment, which accounts for 74.3% of total revenue. For TTM through Q1 2026, Roku generated $4.97B in total revenue with a net profit margin of 4.1%.
What is Roku (ROKU) gross profit margin?: Roku (ROKU) reported a gross profit margin of 44.2% for TTM through Q1 2026, equivalent to $2.19B in gross profit. This means Roku retains 44.2% of each revenue unit after direct costs of production.
What is Roku (ROKU) operating profit margin?: Roku (ROKU) reported an operating profit margin of 2.1% for TTM through Q1 2026, equivalent to $103.88M in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is Roku (ROKU) net profit margin?: Roku (ROKU) reported a net profit margin of 4.1% for TTM through Q1 2026, equivalent to $201.49M in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does Roku (ROKU) invest in R&D?: Roku (ROKU) invested $734.39M in research and development in TTM through Q1 2026 (14.8% of total revenue). R&D spending reflects investment in future products, services, and technologies.
How much does Roku (ROKU) spend on capital expenditures?: Roku (ROKU) spent $6.48M on capital expenditures in TTM through Q1 2026 (0.1% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is Roku (ROKU) free cash flow?: Roku (ROKU) generated $652.71M in free cash flow for TTM through Q1 2026 (13.1% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is Roku (ROKU) effective tax rate?: Roku (ROKU) had an effective tax rate of 9.7% for TTM through Q1 2026. This is the actual percentage of pre-tax income paid as income taxes.
What are Roku (ROKU) main revenue segments?: Roku (ROKU) reports revenue across 2 reportable product segments, led by Platform Segment at 74.3% of total revenue in TTM through Q1 2026. The full segment-by-segment breakdown is shown in the revenue-by-segment table on this page.

Data & methodology

What is a Sankey diagram?: A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
How is the data calculated?: We use the income statement from company filings. For TTM (Trailing Twelve Months), we use a pre-aggregated twelve-month view aligned with our latest four quarterly periods. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
Where do segment and geographic numbers come from?: Product-segment shares come from the same TTM income statement that powers the Sankey chart. Geographic splits are first rebuilt from the four most recent quarterly geographic-segmentation filings so they align with the same TTM window; if quarterly geo data is missing, we fall back to the latest annual disclosure (the table heading shows which one is in use).
When was this data last updated?: Based on company filings through TTM through Q1 2026.