Shopify (SHOP) seasonality heatmap
Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -18.5% | -8.0% | -1.7% | +2.1% | -2.0% | -8.8% | — | — | — | — | — | — |
| 2025 | +9.8% | -4.1% | -14.8% | -0.5% | +12.9% | +7.6% | +5.9% | +15.6% | +5.2% | +17.0% | -8.8% | +1.5% |
| 2024 | +2.8% | -4.6% | +1.0% | -9.0% | -15.7% | +11.7% | -7.3% | +21.0% | +8.2% | -2.4% | +47.8% | -8.0% |
| 2023 | +41.9% | -16.5% | +16.5% | +1.1% | +18.0% | +13.0% | +4.6% | -1.6% | -17.9% | -13.5% | +54.3% | +7.0% |
| 2022 | -30.0% | -28.0% | -2.6% | -36.9% | -12.1% | -16.7% | +11.5% | -9.1% | -14.9% | +27.1% | +19.4% | -15.1% |
| 2021 | -3.0% | +16.6% | -13.6% | +6.9% | +5.1% | +17.5% | +2.7% | +1.7% | -11.1% | +8.2% | +3.8% | -9.5% |
| 2020 | +17.1% | -0.5% | -10.0% | +51.7% | +19.8% | +25.3% | +7.9% | +4.1% | -4.1% | -9.5% | +17.8% | +3.8% |
| 2019 | +21.7% | +12.3% | +9.2% | +17.9% | +12.9% | +9.2% | +5.9% | +21.2% | -19.1% | +0.6% | +7.4% | +18.1% |
| 2018 | +26.6% | +8.1% | -9.8% | +7.2% | +10.9% | -1.5% | -5.3% | +5.4% | +12.9% | -16.0% | +10.5% | -9.3% |
| 2017 | +18.4% | +16.5% | +15.0% | +11.6% | +20.9% | -5.4% | +6.3% | +20.0% | +5.0% | -14.6% | +4.3% | -2.7% |
| 2016 | -10.1% | -3.4% | +25.9% | +13.1% | -8.2% | +5.1% | +11.4% | +20.7% | +3.6% | -3.5% | +0.7% | +2.9% |
| 2015 | — | — | — | — | — | +25.0% | +10.0% | -26.5% | +28.0% | -8.5% | -18.3% | -1.9% |
| Avg | +7.0% | -1.1% | +1.4% | +5.9% | +5.7% | +8.2% | +4.9% | +6.6% | -0.4% | -1.4% | +12.6% | -1.2% |
| Median | +9.8% | -3.4% | -1.7% | +6.9% | +10.9% | +9.2% | +5.9% | +5.4% | +3.6% | -3.5% | +7.4% | -1.9% |
| Last 5Y Avg | +1.2% | -12.2% | -0.3% | -8.6% | +0.2% | +6.6% | +3.5% | +5.5% | -6.1% | +7.3% | +23.3% | -4.8% |
| Std Dev (σ) | 21.2% | 13.9% | 13.6% | 21.1% | 13.2% | 12.7% | 6.2% | 15.2% | 14.6% | 13.8% | 21.9% | 9.3% |
| Consistency (μ/σ) | 0.33 | -0.08 | 0.10 | 0.28 | 0.43 | 0.65 | 0.79 | 0.43 | -0.03 | -0.10 | 0.58 | -0.13 |
| Win Rate (%) | 64% | 36% | 45% | 73% | 64% | 73% | 82% | 73% | 55% | 36% | 82% | 45% |
| Winning / Losing Months | ▲7▼4 | ▲4▼7 | ▲5▼6 | ▲8▼3 | ▲7▼4 | ▲8▼3 | ▲9▼2 | ▲8▼3 | ▲6▼5 | ▲4▼7 | ▲9▼2 | ▲5▼6 |
| Longest Win / Loss Streak | ▲4▼2 | ▲3▼5 | ▲2▼3 | ▲6▼2 | ▲5▼1 | ▲3▼2 | ▲5▼1 | ▲6▼2 | ▲4▼5 | ▲2▼4 | ▲9▼1 | ▲2▼2 |
| Best | +41.9%in January 2023 | +16.6%in February 2021 | +25.9%in March 2016 | +51.7%in April 2020 | +20.9%in May 2017 | +25.3%in June 2020 | +11.5%in July 2022 | +21.2%in August 2019 | +28.0%in September 2015 | +27.1%in October 2022 | +54.3%in November 2023 | +18.1%in December 2019 |
| Worst | -30.0%in January 2022 | -28.0%in February 2022 | -14.8%in March 2025 | -36.9%in April 2022 | -15.7%in May 2024 | -16.7%in June 2022 | -7.3%in July 2024 | -26.5%in August 2015 | -19.1%in September 2019 | -16.0%in October 2018 | -18.3%in November 2015 | -15.1%in December 2022 |
−36.9%+54.3%
2026
Jan-18.5%
Feb-8.0%
Mar-1.7%
Apr+2.1%
May-2.0%
Jun-8.8%
Jul—
Aug—
Sep—
Oct—
Nov—
Dec—
2025
Jan+9.8%
Feb-4.1%
Mar-14.8%
Apr-0.5%
May+12.9%
Jun+7.6%
Jul+5.9%
Aug+15.6%
Sep+5.2%
Oct+17.0%
Nov-8.8%
Dec+1.5%
2024
Jan+2.8%
Feb-4.6%
Mar+1.0%
Apr-9.0%
May-15.7%
Jun+11.7%
Jul-7.3%
Aug+21.0%
Sep+8.2%
Oct-2.4%
Nov+47.8%
Dec-8.0%
2023
Jan+41.9%
Feb-16.5%
Mar+16.5%
Apr+1.1%
May+18.0%
Jun+13.0%
Jul+4.6%
Aug-1.6%
Sep-17.9%
Oct-13.5%
Nov+54.3%
Dec+7.0%
2022
Jan-30.0%
Feb-28.0%
Mar-2.6%
Apr-36.9%
May-12.1%
Jun-16.7%
Jul+11.5%
Aug-9.1%
Sep-14.9%
Oct+27.1%
Nov+19.4%
Dec-15.1%
2021
Jan-3.0%
Feb+16.6%
Mar-13.6%
Apr+6.9%
May+5.1%
Jun+17.5%
Jul+2.7%
Aug+1.7%
Sep-11.1%
Oct+8.2%
Nov+3.8%
Dec-9.5%
2020
Jan+17.1%
Feb-0.5%
Mar-10.0%
Apr+51.7%
May+19.8%
Jun+25.3%
Jul+7.9%
Aug+4.1%
Sep-4.1%
Oct-9.5%
Nov+17.8%
Dec+3.8%
2019
Jan+21.7%
Feb+12.3%
Mar+9.2%
Apr+17.9%
May+12.9%
Jun+9.2%
Jul+5.9%
Aug+21.2%
Sep-19.1%
Oct+0.6%
Nov+7.4%
Dec+18.1%
2018
Jan+26.6%
Feb+8.1%
Mar-9.8%
Apr+7.2%
May+10.9%
Jun-1.5%
Jul-5.3%
Aug+5.4%
Sep+12.9%
Oct-16.0%
Nov+10.5%
Dec-9.3%
2017
Jan+18.4%
Feb+16.5%
Mar+15.0%
Apr+11.6%
May+20.9%
Jun-5.4%
Jul+6.3%
Aug+20.0%
Sep+5.0%
Oct-14.6%
Nov+4.3%
Dec-2.7%
2016
Jan-10.1%
Feb-3.4%
Mar+25.9%
Apr+13.1%
May-8.2%
Jun+5.1%
Jul+11.4%
Aug+20.7%
Sep+3.6%
Oct-3.5%
Nov+0.7%
Dec+2.9%
2015
Jan—
Feb—
Mar—
Apr—
May—
Jun+25.0%
Jul+10.0%
Aug-26.5%
Sep+28.0%
Oct-8.5%
Nov-18.3%
Dec-1.9%
Avg
Jan+7.0%
Feb-1.1%
Mar+1.4%
Apr+5.9%
May+5.7%
Jun+8.2%
Jul+4.9%
Aug+6.6%
Sep-0.4%
Oct-1.4%
Nov+12.6%
Dec-1.2%
Median
Jan+9.8%
Feb-3.4%
Mar-1.7%
Apr+6.9%
May+10.9%
Jun+9.2%
Jul+5.9%
Aug+5.4%
Sep+3.6%
Oct-3.5%
Nov+7.4%
Dec-1.9%
Last 5Y Avg
Jan+1.2%
Feb-12.2%
Mar-0.3%
Apr-8.6%
May+0.2%
Jun+6.6%
Jul+3.5%
Aug+5.5%
Sep-6.1%
Oct+7.3%
Nov+23.3%
Dec-4.8%
Std Dev (σ)
Jan21.2%
Feb13.9%
Mar13.6%
Apr21.1%
May13.2%
Jun12.7%
Jul6.2%
Aug15.2%
Sep14.6%
Oct13.8%
Nov21.9%
Dec9.3%
Consistency (μ/σ)
Jan0.33
Feb-0.08
Mar0.10
Apr0.28
May0.43
Jun0.65
Jul0.79
Aug0.43
Sep-0.03
Oct-0.10
Nov0.58
Dec-0.13
Win Rate (%)
Jan64%
Feb36%
Mar45%
Apr73%
May64%
Jun73%
Jul82%
Aug73%
Sep55%
Oct36%
Nov82%
Dec45%
Winning / Losing Months
Jan▲7▼4
Feb▲4▼7
Mar▲5▼6
Apr▲8▼3
May▲7▼4
Jun▲8▼3
Jul▲9▼2
Aug▲8▼3
Sep▲6▼5
Oct▲4▼7
Nov▲9▼2
Dec▲5▼6
Longest Win / Loss Streak
Jan▲4▼2
Feb▲3▼5
Mar▲2▼3
Apr▲6▼2
May▲5▼1
Jun▲3▼2
Jul▲5▼1
Aug▲6▼2
Sep▲4▼5
Oct▲2▼4
Nov▲9▼1
Dec▲2▼2
Best
Jan+41.9%2023
Feb+16.6%2021
Mar+25.9%2016
Apr+51.7%2020
May+20.9%2017
Jun+25.3%2020
Jul+11.5%2022
Aug+21.2%2019
Sep+28.0%2015
Oct+27.1%2022
Nov+54.3%2023
Dec+18.1%2019
Worst
Jan-30.0%2022
Feb-28.0%2022
Mar-14.8%2025
Apr-36.9%2022
May-15.7%2024
Jun-16.7%2022
Jul-7.3%2024
Aug-26.5%2015
Sep-19.1%2019
Oct-16.0%2018
Nov-18.3%2015
Dec-15.1%2022
−36.9%+54.3%
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