What If You Invested $1,000 in Southern Company (SO)?
Enter any amount and start date. We use historical prices to show your hypothetical return.
Historical extremes
What if you bought at the best or worst time? Check max profit, max drawdown, and total return since IPO.
Max profit
+36,714%
(368.1 times)
- Buy
- Jan 13, 1982
- $0.27
- Sell
- Mar 16, 2026
- $99.11
Buying SO at the best price and selling at the peak would have turned $1,000 into $368,137.58.
Max drawdown
38.44%
(fell to 62% of peak)
- Peak
- Jan 30, 2020
- $55.78
- Trough
- Mar 23, 2020
- $34.34
A $1,000 investment in SO at the peak would have shrunk to $615.63 at the trough.
Return since IPO
+34,348%
(344.4 times)
- IPO
- Dec 31, 1981
- $0.27
- Current
- Apr 29, 2026
- $93.51
A $1,000 investment in SO at IPO would be worth $344,483.33 today.
Frequently asked questions
What is Southern Company (SO) stock's all-time high (ATH) and all-time low (ATL)?
- Southern Company (SO) stock's all-time low (ATL) was $0.27 on Jan 13, 1982. The all-time high (ATH) was $99.11 on Mar 16, 2026.
What if you invested $1,000 in Southern Company (SO) stock for maximum profit?
- Buying Southern Company (SO) stock at the best price ($0.27 on Jan 13, 1982) and selling at the peak ($99.11 on Mar 16, 2026) would have turned $1,000 into $368,137.58. Historical return: +36,713.76% (368.1 times).
What are Southern Company (SO)'s best buy and sell dates for maximum profit?
- The best buy date for Southern Company (SO) stock was Jan 13, 1982 at $0.27. The best sell date was Mar 16, 2026 at $99.11. This investment would have returned +36,713.76% (368.1 times).
What was Southern Company (SO) stock's maximum drawdown?
- Southern Company (SO) stock's worst decline was 38.44% (fell to 62% of peak) from peak to trough. Peak: $55.78 on Jan 30, 2020. Trough: $34.34 on Mar 23, 2020. A $1,000 investment at the peak would have been worth $615.63 at the trough.
What if you bought Southern Company (SO) stock at IPO?
- A $1,000 investment in Southern Company (SO) stock at IPO ($0.27 on Dec 31, 1981) would be worth $344,483.33 today. Historical return: +34,348.33% (344.4 times). Current stock price: $93.51 as of Apr 29, 2026.
What if you invested $1,000 in Southern Company (SO) 5 years ago?
- A $1,000 investment in Southern Company (SO) stock 5 years ago ($54.09 on Apr 29, 2021) would be worth $1,728.79 today. Historical return: +72.88% (1.72 times). Current stock price: $93.51 as of Apr 29, 2026.
What if you invested $1,000 in Southern Company (SO) 10 years ago?
- A $1,000 investment in Southern Company (SO) stock 10 years ago ($33.04 on Apr 29, 2016) would be worth $2,830.21 today. Historical return: +183.02% (2.83 times). Current stock price: $93.51 as of Apr 29, 2026.
What if you invested $1,000 in Southern Company (SO) 20 years ago?
- A $1,000 investment in Southern Company (SO) stock 20 years ago ($13.44 on Apr 28, 2006) would be worth $6,957.59 today. Historical return: +595.76% (6.95 times). Current stock price: $93.51 as of Apr 29, 2026.
Data & methodology
How does the investment calculator work?
- Enter an investment amount and a start date. We use historical stock prices to calculate how many shares you would have bought, then apply the current price to show your hypothetical portfolio value and return.
What are Historical extremes?
- Max profit: the best buy and sell dates that maximize percentage return. Max drawdown: the largest peak-to-trough decline in price. Return since IPO: total return from IPO date to the latest price.
What is Max drawdown?
- Maximum drawdown is the largest peak-to-trough decline in price. It shows the worst drop from any prior high to a subsequent low. Peak and Trough are the dates and prices at which this decline occurred.
Does this include dividends?
- The calculator uses adjusted closing prices when available, which account for stock splits and dividends. For the most accurate results, we recommend using data that includes dividend adjustments.
Where does the price data come from?
- Historical prices are dividend-adjusted closing prices from our data provider. The calculator and Historical extremes use the same data source for consistent results.
How are the dollar amounts in the cards calculated?
- The dollar amounts in Historical extremes use the investment amount you select in the calculator above (e.g. $1,000). They show what your investment would have been worth at the Buy/Peak/IPO date versus the Sell/Trough/Current date.
What date range can I use?
- The available date range depends on our historical price data for SO. You can select any date between our first and most recent data point.
Explore more
SO Overview
Company profile, financial tools, and key metrics
SO Revenue Counter
Earns $937.09 every second. See per minute, hour, and day.
SO Earnings Counter
Earns $137.65 per second net profit. See per minute, hour, and day.
SO Economic Scale
Exceeds Albania's GDP. Compare with world economies.
SO How It Makes Money
Discover visual breakdown of $29.55B in revenue — where it comes from and where it goes.
SO Stock Seasonality
Best and worst months to invest. Historical monthly returns heatmap.
SO Price Target Scenarios
Model bear, base, and bull cases with EPS growth and exit P/E — pre-filled from analysts and history.
SO Daily Price Character
Steady · 46.7% historical win rate (green days). Streaks & record days.
SO Buybacks
Recent repurchase activity. Shareholder yield & SBC comparison.
SO Stock Split History
2 splits on record. Dates, ratios, and cumulative multiple.
SO Dividend Profile
Yield: 3.17%. Safety: 3/8. See full history.
SO Dividend Calculator
How much dividend income would $1,000 have earned? Calculate from any date.
SO Dividend Forecast
Project future income with DRIP, growth assumptions, and optional monthly contributions.
SO Financials
Revenue, EPS, EBITDA, market cap, debt and balance sheet history with annual and quarterly data.