Yum! Brands (YUM) — Daily Price Character
Historical session stats from dividend-adjusted prices: win rate, streaks, record days, weekday patterns, and (when available) how often the stock was green on S&P 500 green days.
YUM
Archetype
Steady
Low daily volatility — small, predictable daily moves.
Win rate
50.9%
3674 green · 3381 red · 157 flat · 7212 sessions
Current streak
1 green
As of May 20, 2026
Max win / lose streak
10 / 9 days
Win streak return: +4.84% · Lose: 9.71%
Median / σ daily
+0.046% · 1.839%
Avg green +1.28% · avg red 1.24%
Extreme days (>3%)
8.1%
316 up · 266 down
History from Sep 18, 1997 through May 20, 2026 · 7212 trading days with returns.
Trailing year — daily returns (calendar)
May 23, 2025 – May 20, 2026 · Mon–Fri sessions only
Monday–Friday — average return
Average dividend-adjusted return on that weekday (green / red by sign). Green/red day rule: ±0.01% vs prior close.
Monday–Friday — win rate
Share of sessions that closed green on that weekday. Bars are green at or above 50%, red below 50%.
Top green days
Largest single-session gains (dividend-adjusted), by historical return.
| Date | Return |
|---|---|
| Mar 24, 2020 | +23.24% |
| Mar 16, 2000 | +15.41% |
| Jul 24, 2002 | +14.66% |
| Sep 23, 1999 | +13.09% |
| Aug 19, 1998 | +11.99% |
| Oct 28, 2008 | +11.44% |
| Apr 6, 2020 | +11.38% |
| Oct 9, 1998 | +9.98% |
| Feb 6, 2025 | +9.72% |
| Apr 22, 2004 | +9.41% |
| Feb 11, 1999 | +9.26% |
| Oct 30, 2000 | +9.09% |
| Nov 21, 2008 | +8.94% |
| Feb 4, 2014 | +8.93% |
| Aug 20, 1998 | +8.88% |
| Oct 12, 2006 | +8.22% |
| Jan 23, 2008 | +8.12% |
| Oct 10, 2012 | +8.05% |
| Mar 30, 2000 | +8.00% |
| Mar 15, 2000 | +7.84% |
Worst red days
Largest single-session losses; "Days to recovery" counts trading sessions until close recovered the prior peak (dividend-adjusted).
| Date | Return | Days to recovery |
|---|---|---|
| Oct 10, 2002 | 20.89% | 181 |
| Oct 7, 2015 | 18.83% | 126 |
| Mar 16, 2020 | 10.99% | 18 |
| Oct 12, 2000 | 10.56% | 13 |
| Jul 21, 1999 | 10.33% | 605 |
| Nov 30, 2012 | 9.94% | 163 |
| Mar 27, 2020 | 9.54% | 9 |
| Nov 20, 2008 | 9.08% | 2 |
| Aug 1, 2002 | 8.72% | 18 |
| Feb 10, 2000 | 8.56% | 24 |
| Apr 4, 2025 | 8.44% | 196 |
| Oct 15, 2008 | 8.24% | 3 |
| Oct 6, 2008 | 8.03% | 21 |
| Jun 1, 2012 | 8.03% | 91 |
| Jun 3, 1999 | 7.56% | 684 |
| May 2, 2018 | 7.44% | 83 |
| Nov 5, 2008 | 7.39% | 37 |
| Dec 1, 2008 | 7.38% | 2 |
| Mar 18, 2020 | 7.33% | 4 |
| Aug 30, 1999 | 7.29% | 54 |
Frequently asked questions
What is the daily win rate for Yum! Brands (YUM)?
Historically, Yum! Brands (YUM) closed green on 50.9% of trading days (3674 green, 3381 red, 157 flat), using dividend-adjusted closes and a ±0.01% threshold for green vs red.
What is the current winning or losing streak for Yum! Brands (YUM)?
As of 2026-05-20, Yum! Brands (YUM) is on a 1-day winning streak (consecutive green or red days by the same rules, ignoring trailing flat days).
What does Steady, Balanced, or Explosive mean for Yum! Brands (YUM)?
We label Yum! Brands (YUM) as "steady" based on the sample standard deviation of daily returns: Low daily volatility — small, predictable daily moves.
What were the best and worst single trading days for Yum! Brands (YUM)?
Largest single-day gain: +23.24%. Largest single-day loss: 20.89%. Tables on this page list the top record green and red days.
What counts as an "extreme" daily move for Yum! Brands (YUM)?
We treat a day as extreme if the absolute dividend-adjusted daily return exceeds 3%. About 8.1% of trading days for Yum! Brands (YUM) were extreme (316 up, 266 down).
Data & methodology
How are green, red, and flat days defined?
We use dividend-adjusted (or close-to-close for non-equity) daily returns. Green: return ≥ +0.01%. Red: return ≤ −0.01%. Flat: between those bounds.
How is the current streak calculated?
We count consecutive green or consecutive red days using the same thresholds. If the most recent session is flat, we skip trailing flat days and measure from the last non-flat close.
What does “vs S&P 500” mean?
On sessions where the S&P 500 (^GSPC) was green, we report how often this stock was also green. Shown only for USD equities when benchmark data exists and the symbol is not the index itself.
Where does the archetype come from?
Sample standard deviation of daily returns: low → Steady, high → Explosive, otherwise Balanced. Labels describe typical daily volatility, not quality of the investment.
Explore more
YUM Overview
Company profile, financial tools, and key metrics
YUM Revenue Counter
Earns $269.06 every second. See per minute, hour, and day.
YUM Earnings Counter
Earns $55.11 per second net profit. See per minute, hour, and day.
YUM Economic Scale
Exceeds Montenegro's GDP. Compare with world economies.
YUM What If Invested
What if you had invested $1,000? See historical returns from any date.
YUM How It Makes Money
Discover visual breakdown of $8.48B in revenue — where it comes from and where it goes.
YUM Stock Seasonality
Best and worst months to invest. Historical monthly returns heatmap.
YUM Price Target Scenarios
Model bear, base, and bull cases with EPS growth and exit P/E — pre-filled from analysts and history.
YUM Buybacks
1.18% TTM buyback yield. Shareholder yield & SBC comparison.
YUM Stock Split History
3 splits on record. Dates, ratios, and cumulative multiple.
YUM Dividend Profile
Yield: 1.89%. Safety: 4/8. See full history.
YUM Dividend Calculator
How much dividend income would $1,000 have earned? Calculate from any date.
YUM Dividend Forecast
Project future income with DRIP, growth assumptions, and optional monthly contributions.
YUM Dividend Capture
Historical pre-ex touch stats, gap distribution, after-tax calculator, and a backtest simulator (limit-order vs MOC exit).
YUM Financials
Revenue, EPS, EBITDA, market cap, debt and balance sheet history with annual and quarterly data.