Ticker League

Fair Value for Clorox (CLX)

See growth priced into Clorox (CLX): reverse DCF, implied rate vs history and analysts, FCF view. Free intrinsic value calculator for education.

Fair value (multi-method)

Four independent methods triangulate what CLX is worth. The headline is the Forward-DCF intrinsic value at a normalized growth rate; the margin of safety compares it to the current price.

Estimated fair value (Forward DCF)

$88.75

Above fair value
-7.90% vs current price $95.76

Method range

$12.57 $210.19

median $97.28

Methods disagree

Valuation methods

Each method’s implied fair value per share and its upside versus the current price. Missing methods (no analyst coverage, negative earnings, etc.) are shown as “—”.

  • Forward DCF$88.75
  • Exit multiple$210.19
  • Analyst target$105.80
  • Graham number$12.57

Stock price

$95.76

EPS (TTM)

$6.16

5Y EPS CAGR

-2.4%

Fair value @ hist. growth

$88.75

This analysis is for informational purposes only and is not financial advice. Scenario prices and DCF-style figures depend on your assumptions and data from public filings and estimates. They are not forecasts of future returns.

Implied EPS growth

-1.4%

per year over your projection horizon

Premium vs DCF

Margin of safety -7.9% vs hist-growth DCF

Historical 5Y CAGR

-2.4%

Your model implies

-1.4%

Next-year analyst consensus

-2.6%

Model inputs

Move sliders to test how the reverse DCF reacts. Historical-growth markers show where the company has actually grown over the last cycle.

Discount rate (cost of equity proxy)7.3%
Terminal growth2.50%
Projection years10 yr

Sensitivity — implied growth vs your assumptions

Each cell shows the per-share growth rate the market would need to justify the current price at that combination of discount rate (rows) and terminal growth (columns). Your selected inputs are highlighted.

Row axis: discount rate. Column axis: terminal growth.Terminal g →↓ Discount1.5%2.0%2.5%3.0%3.5%
5.3%-4.9%-5.9%-7.2%-8.7%-10.6%
6.3%-2.3%-3.1%-4.0%-5.1%-6.4%
7.3%0.0%-0.7%-1.4%-2.3%-3.2%
8.3%2.1%1.5%0.9%0.2%-0.6%
9.3%4.0%3.5%3.0%2.4%1.7%
Color≤ historical CAGRModerate premiumHigh premium (≥ 15pp above hist)Your inputs

Historical multiples

Each bar is the trailing five-year range (low left, high right). Filled portion runs from low to today; the dot marks today; the small tick marks the five-year median. Low, median, and high are listed under each bar.

P/EToday18.3· at low
5Y low18.3
Median37.6
5Y high131.4
P/SToday2.1· at low
5Y low2.1
Median2.4
5Y high3.1
EV/EBITDAToday12.7· at low
5Y low12.7
Median21.6
5Y high39.4

PEG

0.87

Low vs growth

Net debt

$2.71B

Total debt − cash

Beta

0.53

Vs market benchmark

Annual diluted EPS

Per-share earnings by fiscal year — last 5 years anchor the CAGR reference above.

Scale: 1.20 to 7.35 EPS; horizontal line at 0. Fiscal years with no row in the database are omitted.

Frequently asked questions