TTM
33.0%
YoY change
−0.36pp
Trough year (2023)
32.6%
Peak year (1999)
61.6%
Latest annual
34.6%
Gross Margin history chart for General Mills (GIS) from 1984 to 2025
Latest: 34.6%
Gross Margin change chart for General Mills (GIS) from 1984 to 2025
Latest: −0.36pp
Gross Margin history table for General Mills (GIS) from 1984 to 2025
| 2025 | 34.6% | -0.36pp | ||
| 2024 | 34.9% | +2.33pp | ||
| 2023 | 32.6% | -1.13pp | ||
| 2022 | 33.7% | -1.86pp | ||
| 2021 | 35.6% | +0.80pp | ||
| 2020 | 34.8% | +0.64pp | ||
| 2019 | 34.1% | -0.40pp | ||
| 2018 | 34.5% | -1.11pp | ||
| 2017 | 35.6% | +0.45pp | ||
| 2016 | 35.2% | +1.45pp | ||
| 2015 | 33.7% | -1.82pp | ||
| 2014 | 35.6% | -0.58pp | ||
| 2013 | 36.1% | -0.15pp | ||
| 2012 | 36.3% | -3.72pp | ||
| 2011 | 40.0% | +0.38pp | ||
| 2010 | 39.6% | +4.01pp | ||
| 2009 | 35.6% | -0.08pp | ||
| 2008 | 35.7% | -0.36pp | ||
| 2007 | 36.1% | +0.48pp | ||
| 2006 | 35.6% | +0.36pp | ||
| 2005 | 35.2% | -5.31pp | ||
| 2004 | 40.5% | -1.33pp | ||
| 2003 | 41.9% | +0.50pp | ||
| 2002 | 41.4% | -6.52pp | ||
| 2001 | 47.9% | -4.01pp | ||
| 2000 | 51.9% | -9.70pp | ||
| 1999 | 61.6% | +0.42pp | ||
| 1998 | 61.2% | +2.67pp | ||
| 1997 | 58.5% | -0.13pp | ||
| 1996 | 58.6% | -1.13pp | ||
| 1995 | 59.8% | +12.10pp | ||
| 1994 | 47.7% | +0.49pp | ||
| 1993 | 47.2% | +0.18pp | ||
| 1992 | 47.0% | -0.98pp | ||
| 1991 | 48.0% | +2.01pp | ||
| 1990 | 46.0% | +1.37pp | ||
| 1989 | 44.6% | -0.43pp | ||
| 1988 | 45.0% | -0.38pp | ||
| 1987 | 45.4% | +1.29pp | ||
| 1986 | 44.1% | +1.86pp | ||
| 1985 | 42.2% | +1.32pp | ||
| 1984 | 40.9% | — |
- 202534.6%-0.36pp
- 202434.9%+2.33pp
- 202332.6%-1.13pp
- 202233.7%-1.86pp
- 202135.6%+0.80pp
- 202034.8%+0.64pp
- 201934.1%-0.40pp
- 201834.5%-1.11pp
- 201735.6%+0.45pp
- 201635.2%+1.45pp
- 201533.7%-1.82pp
- 201435.6%-0.58pp
- 201336.1%-0.15pp
- 201236.3%-3.72pp
- 201140.0%+0.38pp
- 201039.6%+4.01pp
- 200935.6%-0.08pp
- 200835.7%-0.36pp
- 200736.1%+0.48pp
- 200635.6%+0.36pp
- 200535.2%-5.31pp
- 200440.5%-1.33pp
- 200341.9%+0.50pp
- 200241.4%-6.52pp
- 200147.9%-4.01pp
- 200051.9%-9.70pp
- 199961.6%+0.42pp
- 199861.2%+2.67pp
- 199758.5%-0.13pp
- 199658.6%-1.13pp
- 199559.8%+12.10pp
- 199447.7%+0.49pp
- 199347.2%+0.18pp
- 199247.0%-0.98pp
- 199148.0%+2.01pp
- 199046.0%+1.37pp
- 198944.6%-0.43pp
- 198845.0%-0.38pp
- 198745.4%+1.29pp
- 198644.1%+1.86pp
- 198542.2%+1.32pp
- 198440.9%—
Gross Margin values are taken from General Mills's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at General Mills (GIS)
According to General Mills's latest reported financial statements, the company's latest reported gross margin is 33.0%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
In 2025, General Mills (GIS) gross margin totalled 34.55% – contracted 0.4 percentage points year-over-year.
1999 marks the peak gross margin at 61.59%, with the historical low of 32.58% recorded in 2023.
General Mills Gross Margin by Year
General Mills Gross Margin 2025: 34.6%
2025's gross margin for General Mills came in at 34.55%, contracted 0.4 percentage points from 2024.
General Mills Gross Margin 2024: 34.9%
General Mills posted gross margin of 34.91% in 2024, expanded 2.3 percentage points from 2023.
General Mills Gross Margin 2023: 32.6%
In 2023, General Mills reported gross margin of 32.58%, contracted 1.1 percentage points from 2022. This figure represents the lowest annual value in the available history.
General Mills Gross Margin 2022: 33.7%
General Mills gross margin in 2022 was 33.71%, contracted 1.9 percentage points from 2021.
General Mills Gross Margin 2021: 35.6%
General Mills gross margin in 2021 was 35.57%.
See more financial history for General Mills (GIS).
Sector peers by Gross Margin
Consumer Defensive peers of General Mills (GIS), ranked by their latest gross margin
| 67.8% | |
| 67.3% | |
| 61.7% | |
| 55.5% | |
| 54.1% | |
| 50.3% | |
| 25.0% | |
| 12.9% |
- 67.8%
- 61.7%
- 54.1%
- 25.0%
- 12.9%
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