TTM
81.0%
YoY change
+2.03pp
Trough year (1997)
62.2%
Peak year (2000)
92.9%
Latest annual
80.8%
Gross Margin history chart for Intuit (INTU) from 1993 to 2025
Latest: 80.8%
Gross Margin change chart for Intuit (INTU) from 1993 to 2025
Latest: +2.03pp
Gross Margin history table for Intuit (INTU) from 1993 to 2025
| 2025 | 80.8% | +2.03pp | ||
| 2024 | 78.7% | +0.60pp | ||
| 2023 | 78.1% | -2.97pp | ||
| 2022 | 81.1% | -1.43pp | ||
| 2021 | 82.5% | +0.47pp | ||
| 2020 | 82.1% | -0.74pp | ||
| 2019 | 82.8% | +0.03pp | ||
| 2018 | 82.8% | -1.60pp | ||
| 2017 | 84.4% | +0.39pp | ||
| 2016 | 84.0% | +1.27pp | ||
| 2015 | 82.7% | -2.47pp | ||
| 2014 | 85.2% | -0.99pp | ||
| 2013 | 86.2% | -2.88pp | ||
| 2012 | 89.0% | +6.03pp | ||
| 2011 | 83.0% | +0.50pp | ||
| 2010 | 82.5% | +1.86pp | ||
| 2009 | 80.7% | +0.95pp | ||
| 2008 | 79.7% | -1.24pp | ||
| 2007 | 80.9% | -1.30pp | ||
| 2006 | 82.2% | +0.52pp | ||
| 2005 | 81.7% | +1.87pp | ||
| 2004 | 79.8% | +0.95pp | ||
| 2003 | 78.9% | +0.95pp | ||
| 2002 | 77.9% | +2.68pp | ||
| 2001 | 75.3% | -17.61pp | ||
| 2000 | 92.9% | +11.84pp | ||
| 1999 | 81.0% | -3.04pp | ||
| 1998 | 84.1% | +21.88pp | ||
| 1997 | 62.2% | -17.51pp | ||
| 1996 | 79.7% | +3.23pp | ||
| 1995 | 76.5% | +2.75pp | ||
| 1994 | 73.7% | +3.05pp | ||
| 1993 | 70.7% | — |
- 202580.8%+2.03pp
- 202478.7%+0.60pp
- 202378.1%-2.97pp
- 202281.1%-1.43pp
- 202182.5%+0.47pp
- 202082.1%-0.74pp
- 201982.8%+0.03pp
- 201882.8%-1.60pp
- 201784.4%+0.39pp
- 201684.0%+1.27pp
- 201582.7%-2.47pp
- 201485.2%-0.99pp
- 201386.2%-2.88pp
- 201289.0%+6.03pp
- 201183.0%+0.50pp
- 201082.5%+1.86pp
- 200980.7%+0.95pp
- 200879.7%-1.24pp
- 200780.9%-1.30pp
- 200682.2%+0.52pp
- 200581.7%+1.87pp
- 200479.8%+0.95pp
- 200378.9%+0.95pp
- 200277.9%+2.68pp
- 200175.3%-17.61pp
- 200092.9%+11.84pp
- 199981.0%-3.04pp
- 199884.1%+21.88pp
- 199762.2%-17.51pp
- 199679.7%+3.23pp
- 199576.5%+2.75pp
- 199473.7%+3.05pp
- 199370.7%—
Gross Margin values are taken from Intuit's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at Intuit (INTU)
According to Intuit's latest reported financial statements, the company's latest reported gross margin is 81.0%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
Intuit (INTU) most recent annual gross margin stands at 80.76% (2025) – expanded 2.0 percentage points year-over-year.
2000 marks the peak gross margin at 92.87%, with the historical low of 62.20% recorded in 1997.
Intuit Gross Margin by Year
Intuit Gross Margin 2025: 80.8%
In 2025, Intuit reported gross margin of 80.76%, expanded 2.0 percentage points from 2024.
Intuit Gross Margin 2024: 78.7%
Intuit gross margin in 2024 was 78.72%, expanded 0.6 percentage points from 2023.
Intuit Gross Margin 2023: 78.1%
2023's gross margin for Intuit came in at 78.13%, contracted 3.0 percentage points from 2022.
Intuit Gross Margin 2022: 81.1%
Intuit posted gross margin of 81.09% in 2022, contracted 1.4 percentage points from 2021.
Intuit Gross Margin 2021: 82.5%
Intuit gross margin in 2021 was 82.53%.
See more financial history for Intuit (INTU).
Sector peers by Gross Margin
Technology peers of Intuit (INTU), ranked by their latest gross margin
| 74.1% | |
| 68.3% | |
| 67.0% | |
| 61.8% | |
| 58.4% | |
| 52.6% | |
| 50.3% | |
| 47.9% |
- 74.1%
- 68.3%
- 67.0%
- 61.8%
- 52.6%
- 50.3%
- 47.9%
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