TTM
47.9%
YoY change
+0.70pp
Trough year (1996)
9.8%
Peak year (1990)
56.8%
Latest annual
46.9%
Gross Margin history chart for Apple (AAPL) from 1985 to 2025
Latest: 46.9%
Gross Margin change chart for Apple (AAPL) from 1985 to 2025
Latest: +0.70pp
Gross Margin history table for Apple (AAPL) from 1985 to 2025
| 2025 | 46.9% | +0.70pp | ||
| 2024 | 46.2% | +2.08pp | ||
| 2023 | 44.1% | +0.82pp | ||
| 2022 | 43.3% | +1.53pp | ||
| 2021 | 41.8% | +3.55pp | ||
| 2020 | 38.2% | +0.42pp | ||
| 2019 | 37.8% | -0.53pp | ||
| 2018 | 38.3% | -0.13pp | ||
| 2017 | 38.5% | -0.61pp | ||
| 2016 | 39.1% | -0.98pp | ||
| 2015 | 40.1% | +1.47pp | ||
| 2014 | 38.6% | +0.96pp | ||
| 2013 | 37.6% | -6.25pp | ||
| 2012 | 43.9% | +3.39pp | ||
| 2011 | 40.5% | +1.10pp | ||
| 2010 | 39.4% | -0.18pp | ||
| 2009 | 39.6% | +5.24pp | ||
| 2008 | 34.3% | +0.35pp | ||
| 2007 | 34.0% | +4.98pp | ||
| 2006 | 29.0% | -0.03pp | ||
| 2005 | 29.0% | +1.73pp | ||
| 2004 | 27.3% | -0.23pp | ||
| 2003 | 27.5% | -0.40pp | ||
| 2002 | 27.9% | +4.89pp | ||
| 2001 | 23.0% | -4.10pp | ||
| 2000 | 27.1% | -0.52pp | ||
| 1999 | 27.6% | +2.75pp | ||
| 1998 | 24.9% | +5.58pp | ||
| 1997 | 19.3% | +9.47pp | ||
| 1996 | 9.8% | -15.99pp | ||
| 1995 | 25.8% | +0.33pp | ||
| 1994 | 25.5% | -8.69pp | ||
| 1993 | 34.2% | -9.48pp | ||
| 1992 | 43.7% | -7.03pp | ||
| 1991 | 50.7% | -6.05pp | ||
| 1990 | 56.8% | +5.40pp | ||
| 1989 | 51.4% | -1.65pp | ||
| 1988 | 53.0% | -0.93pp | ||
| 1987 | 53.9% | -1.89pp | ||
| 1986 | 55.8% | +11.92pp | ||
| 1985 | 43.9% | — |
- 202546.9%+0.70pp
- 202446.2%+2.08pp
- 202344.1%+0.82pp
- 202243.3%+1.53pp
- 202141.8%+3.55pp
- 202038.2%+0.42pp
- 201937.8%-0.53pp
- 201838.3%-0.13pp
- 201738.5%-0.61pp
- 201639.1%-0.98pp
- 201540.1%+1.47pp
- 201438.6%+0.96pp
- 201337.6%-6.25pp
- 201243.9%+3.39pp
- 201140.5%+1.10pp
- 201039.4%-0.18pp
- 200939.6%+5.24pp
- 200834.3%+0.35pp
- 200734.0%+4.98pp
- 200629.0%-0.03pp
- 200529.0%+1.73pp
- 200427.3%-0.23pp
- 200327.5%-0.40pp
- 200227.9%+4.89pp
- 200123.0%-4.10pp
- 200027.1%-0.52pp
- 199927.6%+2.75pp
- 199824.9%+5.58pp
- 199719.3%+9.47pp
- 19969.8%-15.99pp
- 199525.8%+0.33pp
- 199425.5%-8.69pp
- 199334.2%-9.48pp
- 199243.7%-7.03pp
- 199150.7%-6.05pp
- 199056.8%+5.40pp
- 198951.4%-1.65pp
- 198853.0%-0.93pp
- 198753.9%-1.89pp
- 198655.8%+11.92pp
- 198543.9%—
Gross Margin values are taken from Apple's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at Apple (AAPL)
According to Apple's latest reported financial statements, the company's latest reported gross margin is 47.9%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
2025's annual gross margin for Apple (AAPL) came in at 46.91% – expanded 0.7 percentage points year-over-year.
1990 marks the peak gross margin at 56.76%, with the historical low of 9.84% recorded in 1996.
Apple Gross Margin by Year
Apple Gross Margin 2025: 46.9%
Apple posted gross margin of 46.91% in 2025, expanded 0.7 percentage points from 2024.
Apple Gross Margin 2024: 46.2%
In 2024, Apple reported gross margin of 46.21%, expanded 2.1 percentage points from 2023.
Apple Gross Margin 2023: 44.1%
Apple gross margin in 2023 was 44.13%, expanded 0.8 percentage points from 2022.
Apple Gross Margin 2022: 43.3%
2022's gross margin for Apple came in at 43.31%, expanded 1.5 percentage points from 2021.
Apple Gross Margin 2021: 41.8%
Apple gross margin in 2021 was 41.78%.
See more financial history for Apple (AAPL).
Sector peers by Gross Margin
Technology peers of Apple (AAPL), ranked by their latest gross margin
| 74.1% | |
| 68.3% | |
| 67.0% | |
| 66.4% | |
| 61.8% | |
| 58.4% | |
| 52.6% | |
| 50.3% |
- 74.1%
- 68.3%
- 67.0%
- 66.4%
- 61.8%
- 52.6%
- 50.3%
Frequently asked questions
Apple (AAPL) Key Financials
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