How NIKE (NKE) Makes Money: A Visual Guide
NIKE (NKE) generated $46.51B in revenue (TTM through Q4 2025), earning $2.52B in net profit (5.4% margin). Its largest revenue source is Footwear (66% of revenue). Below is an interactive breakdown of how revenue flows through the income statement.
NIKE (NKE) Income Statement Flow
Frequently asked questions
How does NIKE (NKE) make money?
- NIKE (NKE) primarily makes money through Footwear, which accounts for 66% of total revenue. For TTM through Q4 2025, NIKE generated $46.51B in total revenue with a net profit margin of 5.4%.
What is NIKE (NKE) gross profit margin?
- NIKE (NKE) reported a gross profit margin of 41.1% for TTM through Q4 2025, equivalent to $19.13B in gross profit. This means NIKE retains 41.1% of each revenue unit after direct costs of production.
What is NIKE (NKE) operating profit margin?
- NIKE (NKE) reported an operating profit margin of 6.5% for TTM through Q4 2025, equivalent to $3.04B in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is NIKE (NKE) net profit margin?
- NIKE (NKE) reported a net profit margin of 5.4% for TTM through Q4 2025, equivalent to $2.52B in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does NIKE (NKE) spend on capital expenditures?
- NIKE (NKE) spent $581.00M on capital expenditures in TTM through Q4 2025 (1.2% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is NIKE (NKE) free cash flow?
- NIKE (NKE) generated $2.48B in free cash flow for TTM through Q4 2025 (5.3% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is NIKE (NKE) effective tax rate?
- NIKE (NKE) had an effective tax rate of 18.1% for TTM through Q4 2025. This is the actual percentage of pre-tax income paid as income taxes.
About this data
- What is a Sankey diagram?
- A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
- How is the data calculated?
- We use the income statement from company filings. For TTM (Trailing Twelve Months), we sum the last four quarters. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
- When was this data last updated?
- Based on company filings through TTM through Q4 2025.