How does NIKE (NKE) make money?

NIKE (NKE) primarily makes money through Footwear, which accounts for 66.1% of total revenue. For TTM through Q1 2026, NIKE generated $46.52B in total revenue with a net profit margin of 4.8%.

What is NIKE (NKE) gross profit margin?

NIKE (NKE) reported a gross profit margin of 40.8% for TTM through Q1 2026, equivalent to $18.99B in gross profit. This means NIKE retains 40.8% of each revenue unit after direct costs of production.

What is NIKE (NKE) operating profit margin?

NIKE (NKE) reported an operating profit margin of 6% for TTM through Q1 2026, equivalent to $2.81B in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.

What is NIKE (NKE) net profit margin?

NIKE (NKE) reported a net profit margin of 4.8% for TTM through Q1 2026, equivalent to $2.25B in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.

How much does NIKE (NKE) spend on capital expenditures?

NIKE (NKE) spent $646.00M on capital expenditures in TTM through Q1 2026 (1.4% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.

What is NIKE (NKE) free cash flow?

NIKE (NKE) generated $1.05B in free cash flow for TTM through Q1 2026 (2.3% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.

What is NIKE (NKE) effective tax rate?

NIKE (NKE) had an effective tax rate of 22.1% for TTM through Q1 2026. This is the actual percentage of pre-tax income paid as income taxes.

How NIKE (NKE) Makes Money: A Visual Guide

NIKE (NKE) generated $46.52B in revenue, earning $2.25B in net profit (4.8% margin). Its largest revenue source is Footwear (66.1% of revenue). Below is an interactive breakdown of how revenue flows through the income statement.

NIKE (NKE) Income Statement Flow — TTM through Q1 2026

Calculated from the four most recent reported quarters, ending February 28, 2026 (reported April 1, 2026).

Frequently asked questions

How does NIKE (NKE) make money?: NIKE (NKE) primarily makes money through Footwear, which accounts for 66.1% of total revenue. For TTM through Q1 2026, NIKE generated $46.52B in total revenue with a net profit margin of 4.8%.
What is NIKE (NKE) gross profit margin?: NIKE (NKE) reported a gross profit margin of 40.8% for TTM through Q1 2026, equivalent to $18.99B in gross profit. This means NIKE retains 40.8% of each revenue unit after direct costs of production.
What is NIKE (NKE) operating profit margin?: NIKE (NKE) reported an operating profit margin of 6% for TTM through Q1 2026, equivalent to $2.81B in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is NIKE (NKE) net profit margin?: NIKE (NKE) reported a net profit margin of 4.8% for TTM through Q1 2026, equivalent to $2.25B in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does NIKE (NKE) spend on capital expenditures?: NIKE (NKE) spent $646.00M on capital expenditures in TTM through Q1 2026 (1.4% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is NIKE (NKE) free cash flow?: NIKE (NKE) generated $1.05B in free cash flow for TTM through Q1 2026 (2.3% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is NIKE (NKE) effective tax rate?: NIKE (NKE) had an effective tax rate of 22.1% for TTM through Q1 2026. This is the actual percentage of pre-tax income paid as income taxes.

Data & methodology

What is a Sankey diagram?: A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
How is the data calculated?: We use the income statement from company filings. For TTM (Trailing Twelve Months), we use a pre-aggregated twelve-month view aligned with our latest four quarterly periods. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
When was this data last updated?: Based on company filings through TTM through Q1 2026.