Amazon (AMZN) seasonality heatmap
Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | +3.7% | -12.2% | -0.8% | +27.3% | +2.1% | -9.1% | — | — | — | — | — | — |
| 2025 | +8.3% | -10.7% | -10.4% | -3.1% | +11.2% | +7.0% | +6.7% | -2.2% | -4.1% | +11.2% | -4.5% | -1.0% |
| 2024 | +2.1% | +13.9% | +2.0% | -3.0% | +0.8% | +9.5% | -3.2% | -4.5% | +4.4% | +0.0% | +11.5% | +5.5% |
| 2023 | +22.8% | -8.6% | +9.6% | +2.1% | +14.3% | +8.1% | +2.5% | +3.2% | -7.9% | +4.7% | +9.8% | +4.0% |
| 2022 | -10.3% | +2.7% | +6.1% | -23.8% | -3.3% | -11.6% | +27.1% | -6.1% | -10.9% | -9.3% | -5.8% | -13.0% |
| 2021 | -1.6% | -3.5% | +0.0% | +12.1% | -7.0% | +6.7% | -3.3% | +4.3% | -5.4% | +2.7% | +4.0% | -4.9% |
| 2020 | +8.7% | -6.2% | +3.5% | +26.9% | -1.3% | +13.0% | +14.7% | +9.1% | -8.8% | -3.6% | +4.3% | +2.8% |
| 2019 | +14.4% | -4.6% | +8.6% | +8.2% | -7.9% | +6.7% | -1.4% | -4.9% | -2.3% | +2.3% | +1.4% | +2.6% |
| 2018 | +24.1% | +4.2% | -4.3% | +8.2% | +4.0% | +4.3% | +4.6% | +13.2% | -0.5% | -20.2% | +5.8% | -11.1% |
| 2017 | +9.8% | +2.6% | +4.9% | +4.3% | +7.5% | -2.7% | +2.0% | -0.7% | -2.0% | +15.0% | +6.5% | -0.6% |
| 2016 | -13.1% | -5.9% | +7.4% | +11.1% | +9.6% | -1.0% | +6.0% | +1.4% | +8.9% | -5.7% | -5.0% | -0.1% |
| 2015 | +14.2% | +7.2% | -2.1% | +13.3% | +1.8% | +1.1% | +23.5% | -4.4% | -0.2% | +22.3% | +6.2% | +1.7% |
| 2014 | -10.1% | +1.0% | -7.1% | -9.6% | +2.8% | +3.9% | -3.6% | +8.3% | -4.9% | -5.3% | +10.9% | -8.3% |
| 2013 | +5.9% | -0.5% | +0.8% | -4.7% | +6.1% | +3.1% | +8.5% | -6.7% | +11.2% | +16.4% | +8.1% | +1.3% |
| 2012 | +12.4% | -7.6% | +12.8% | +14.5% | -8.2% | +7.2% | +2.2% | +6.3% | +2.5% | -8.5% | +8.2% | -0.5% |
| 2011 | -5.8% | +2.1% | +4.0% | +8.7% | +0.4% | +4.0% | +8.9% | -3.3% | +0.5% | -1.2% | -10.0% | -10.0% |
| 2010 | -6.8% | -5.6% | +14.7% | +1.0% | -8.6% | -12.9% | +7.9% | +5.9% | +25.8% | +5.2% | +6.2% | +2.6% |
| 2009 | +14.8% | +10.2% | +13.3% | +9.8% | -3.2% | +7.2% | +2.6% | -5.4% | +15.0% | +27.2% | +14.5% | -1.0% |
| 2008 | -16.0% | -17.2% | +10.9% | +10.1% | +3.8% | -10.0% | +4.1% | +5.8% | -9.9% | -21.4% | -25.5% | +20.2% |
| 2007 | -4.6% | +4.3% | +1.5% | +54.3% | +12.7% | -1.2% | +14.9% | +1.8% | +16.5% | -4.3% | +1.6% | +2.2% |
| 2006 | -5.1% | -16.5% | -2.1% | -3.8% | -1.7% | +11.6% | -30.6% | +14.9% | +4.5% | +18.0% | +6.3% | -2.5% |
| 2005 | -2.3% | -18.5% | -2.8% | -5.3% | +9.9% | -7.3% | +37.0% | -5.8% | +6.6% | -12.3% | +21.6% | -2.5% |
| 2004 | -4.2% | -14.7% | +0.5% | +0.9% | +11.0% | +12.4% | -28.3% | -2.1% | +6.8% | -16.2% | +15.8% | +11.6% |
| 2003 | +15.4% | +0.9% | +18.2% | +10.0% | +25.2% | +1.7% | +14.3% | +11.5% | +4.3% | +12.4% | -0.7% | -2.6% |
| 2002 | +31.1% | -0.6% | +1.4% | +16.7% | +9.2% | -10.9% | -11.1% | +3.4% | +6.6% | +21.5% | +20.9% | -19.3% |
| 2001 | +11.2% | -41.2% | +0.4% | +54.3% | +5.8% | -15.2% | -11.7% | -28.4% | -33.2% | +16.9% | +62.2% | -4.4% |
| 2000 | -15.2% | +6.5% | -2.6% | -17.6% | -12.3% | -24.8% | -17.0% | +37.7% | -7.7% | -4.7% | -32.8% | -36.7% |
| 1999 | +9.0% | +9.6% | +34.4% | +0.0% | -30.9% | +5.4% | -20.1% | +24.4% | +28.6% | -11.8% | +20.4% | -10.4% |
| 1998 | -2.1% | +30.5% | +11.1% | +7.3% | -3.9% | +126.4% | +11.2% | -24.5% | +33.3% | +12.9% | +52.4% | +67.5% |
| 1997 | — | — | — | — | — | +2.8% | +55.4% | -2.4% | +85.5% | +17.2% | -18.9% | +21.7% |
| Avg | +3.8% | -2.7% | +4.6% | +7.9% | +1.7% | +5.0% | +4.3% | +1.7% | +5.6% | +2.8% | +6.7% | +0.5% |
| Median | +3.7% | -0.6% | +2.0% | +8.2% | +2.1% | +3.9% | +4.1% | +1.4% | +2.5% | +2.3% | +6.2% | -0.6% |
| Last 5Y Avg | +5.3% | -3.0% | +1.3% | -0.1% | +5.0% | +3.9% | +6.0% | -1.0% | -4.8% | +1.9% | +3.0% | -1.9% |
| Std Dev (σ) | 12.2% | 12.8% | 8.9% | 17.0% | 10.4% | 25.1% | 18.0% | 12.5% | 20.3% | 13.5% | 18.9% | 16.9% |
| Consistency (μ/σ) | 0.31 | -0.21 | 0.52 | 0.47 | 0.17 | 0.20 | 0.24 | 0.14 | 0.28 | 0.21 | 0.36 | 0.03 |
| Win Rate (%) | 55% | 45% | 72% | 69% | 62% | 66% | 66% | 52% | 55% | 55% | 72% | 41% |
| Winning / Losing Months | ▲16▼13 | ▲13▼16 | ▲21▼8 | ▲20▼9 | ▲18▼11 | ▲19▼10 | ▲19▼10 | ▲15▼14 | ▲16▼13 | ▲16▼13 | ▲21▼8 | ▲12▼17 |
| Longest Win / Loss Streak | ▲4▼5 | ▲3▼3 | ▲7▼2 | ▲7▼2 | ▲6▼4 | ▲5▼3 | ▲7▼4 | ▲3▼2 | ▲6▼7 | ▲3▼2 | ▲5▼1 | ▲2▼5 |
| Best | +31.1%in January 2002 | +30.5%in February 1998 | +34.4%in March 1999 | +54.3%in April 2007 | +25.2%in May 2003 | +126.4%in June 1998 | +55.4%in July 1997 | +37.7%in August 2000 | +85.5%in September 1997 | +27.2%in October 2009 | +62.2%in November 2001 | +67.5%in December 1998 |
| Worst | -16.0%in January 2008 | -41.2%in February 2001 | -10.4%in March 2025 | -23.8%in April 2022 | -30.9%in May 1999 | -24.8%in June 2000 | -30.6%in July 2006 | -28.4%in August 2001 | -33.2%in September 2001 | -21.4%in October 2008 | -32.8%in November 2000 | -36.7%in December 2000 |
−41.2%+126.4%
2026
Jan+3.7%
Feb-12.2%
Mar-0.8%
Apr+27.3%
May+2.1%
Jun-9.1%
Jul—
Aug—
Sep—
Oct—
Nov—
Dec—
2025
Jan+8.3%
Feb-10.7%
Mar-10.4%
Apr-3.1%
May+11.2%
Jun+7.0%
Jul+6.7%
Aug-2.2%
Sep-4.1%
Oct+11.2%
Nov-4.5%
Dec-1.0%
2024
Jan+2.1%
Feb+13.9%
Mar+2.0%
Apr-3.0%
May+0.8%
Jun+9.5%
Jul-3.2%
Aug-4.5%
Sep+4.4%
Oct+0.0%
Nov+11.5%
Dec+5.5%
2023
Jan+22.8%
Feb-8.6%
Mar+9.6%
Apr+2.1%
May+14.3%
Jun+8.1%
Jul+2.5%
Aug+3.2%
Sep-7.9%
Oct+4.7%
Nov+9.8%
Dec+4.0%
2022
Jan-10.3%
Feb+2.7%
Mar+6.1%
Apr-23.8%
May-3.3%
Jun-11.6%
Jul+27.1%
Aug-6.1%
Sep-10.9%
Oct-9.3%
Nov-5.8%
Dec-13.0%
2021
Jan-1.6%
Feb-3.5%
Mar+0.0%
Apr+12.1%
May-7.0%
Jun+6.7%
Jul-3.3%
Aug+4.3%
Sep-5.4%
Oct+2.7%
Nov+4.0%
Dec-4.9%
2020
Jan+8.7%
Feb-6.2%
Mar+3.5%
Apr+26.9%
May-1.3%
Jun+13.0%
Jul+14.7%
Aug+9.1%
Sep-8.8%
Oct-3.6%
Nov+4.3%
Dec+2.8%
2019
Jan+14.4%
Feb-4.6%
Mar+8.6%
Apr+8.2%
May-7.9%
Jun+6.7%
Jul-1.4%
Aug-4.9%
Sep-2.3%
Oct+2.3%
Nov+1.4%
Dec+2.6%
2018
Jan+24.1%
Feb+4.2%
Mar-4.3%
Apr+8.2%
May+4.0%
Jun+4.3%
Jul+4.6%
Aug+13.2%
Sep-0.5%
Oct-20.2%
Nov+5.8%
Dec-11.1%
2017
Jan+9.8%
Feb+2.6%
Mar+4.9%
Apr+4.3%
May+7.5%
Jun-2.7%
Jul+2.0%
Aug-0.7%
Sep-2.0%
Oct+15.0%
Nov+6.5%
Dec-0.6%
2016
Jan-13.1%
Feb-5.9%
Mar+7.4%
Apr+11.1%
May+9.6%
Jun-1.0%
Jul+6.0%
Aug+1.4%
Sep+8.9%
Oct-5.7%
Nov-5.0%
Dec-0.1%
2015
Jan+14.2%
Feb+7.2%
Mar-2.1%
Apr+13.3%
May+1.8%
Jun+1.1%
Jul+23.5%
Aug-4.4%
Sep-0.2%
Oct+22.3%
Nov+6.2%
Dec+1.7%
2014
Jan-10.1%
Feb+1.0%
Mar-7.1%
Apr-9.6%
May+2.8%
Jun+3.9%
Jul-3.6%
Aug+8.3%
Sep-4.9%
Oct-5.3%
Nov+10.9%
Dec-8.3%
2013
Jan+5.9%
Feb-0.5%
Mar+0.8%
Apr-4.7%
May+6.1%
Jun+3.1%
Jul+8.5%
Aug-6.7%
Sep+11.2%
Oct+16.4%
Nov+8.1%
Dec+1.3%
2012
Jan+12.4%
Feb-7.6%
Mar+12.8%
Apr+14.5%
May-8.2%
Jun+7.2%
Jul+2.2%
Aug+6.3%
Sep+2.5%
Oct-8.5%
Nov+8.2%
Dec-0.5%
2011
Jan-5.8%
Feb+2.1%
Mar+4.0%
Apr+8.7%
May+0.4%
Jun+4.0%
Jul+8.9%
Aug-3.3%
Sep+0.5%
Oct-1.2%
Nov-10.0%
Dec-10.0%
2010
Jan-6.8%
Feb-5.6%
Mar+14.7%
Apr+1.0%
May-8.6%
Jun-12.9%
Jul+7.9%
Aug+5.9%
Sep+25.8%
Oct+5.2%
Nov+6.2%
Dec+2.6%
2009
Jan+14.8%
Feb+10.2%
Mar+13.3%
Apr+9.8%
May-3.2%
Jun+7.2%
Jul+2.6%
Aug-5.4%
Sep+15.0%
Oct+27.2%
Nov+14.5%
Dec-1.0%
2008
Jan-16.0%
Feb-17.2%
Mar+10.9%
Apr+10.1%
May+3.8%
Jun-10.0%
Jul+4.1%
Aug+5.8%
Sep-9.9%
Oct-21.4%
Nov-25.5%
Dec+20.2%
2007
Jan-4.6%
Feb+4.3%
Mar+1.5%
Apr+54.3%
May+12.7%
Jun-1.2%
Jul+14.9%
Aug+1.8%
Sep+16.5%
Oct-4.3%
Nov+1.6%
Dec+2.2%
2006
Jan-5.1%
Feb-16.5%
Mar-2.1%
Apr-3.8%
May-1.7%
Jun+11.6%
Jul-30.6%
Aug+14.9%
Sep+4.5%
Oct+18.0%
Nov+6.3%
Dec-2.5%
2005
Jan-2.3%
Feb-18.5%
Mar-2.8%
Apr-5.3%
May+9.9%
Jun-7.3%
Jul+37.0%
Aug-5.8%
Sep+6.6%
Oct-12.3%
Nov+21.6%
Dec-2.5%
2004
Jan-4.2%
Feb-14.7%
Mar+0.5%
Apr+0.9%
May+11.0%
Jun+12.4%
Jul-28.3%
Aug-2.1%
Sep+6.8%
Oct-16.2%
Nov+15.8%
Dec+11.6%
2003
Jan+15.4%
Feb+0.9%
Mar+18.2%
Apr+10.0%
May+25.2%
Jun+1.7%
Jul+14.3%
Aug+11.5%
Sep+4.3%
Oct+12.4%
Nov-0.7%
Dec-2.6%
2002
Jan+31.1%
Feb-0.6%
Mar+1.4%
Apr+16.7%
May+9.2%
Jun-10.9%
Jul-11.1%
Aug+3.4%
Sep+6.6%
Oct+21.5%
Nov+20.9%
Dec-19.3%
2001
Jan+11.2%
Feb-41.2%
Mar+0.4%
Apr+54.3%
May+5.8%
Jun-15.2%
Jul-11.7%
Aug-28.4%
Sep-33.2%
Oct+16.9%
Nov+62.2%
Dec-4.4%
2000
Jan-15.2%
Feb+6.5%
Mar-2.6%
Apr-17.6%
May-12.3%
Jun-24.8%
Jul-17.0%
Aug+37.7%
Sep-7.7%
Oct-4.7%
Nov-32.8%
Dec-36.7%
1999
Jan+9.0%
Feb+9.6%
Mar+34.4%
Apr+0.0%
May-30.9%
Jun+5.4%
Jul-20.1%
Aug+24.4%
Sep+28.6%
Oct-11.8%
Nov+20.4%
Dec-10.4%
1998
Jan-2.1%
Feb+30.5%
Mar+11.1%
Apr+7.3%
May-3.9%
Jun+126.4%
Jul+11.2%
Aug-24.5%
Sep+33.3%
Oct+12.9%
Nov+52.4%
Dec+67.5%
1997
Jan—
Feb—
Mar—
Apr—
May—
Jun+2.8%
Jul+55.4%
Aug-2.4%
Sep+85.5%
Oct+17.2%
Nov-18.9%
Dec+21.7%
Avg
Jan+3.8%
Feb-2.7%
Mar+4.6%
Apr+7.9%
May+1.7%
Jun+5.0%
Jul+4.3%
Aug+1.7%
Sep+5.6%
Oct+2.8%
Nov+6.7%
Dec+0.5%
Median
Jan+3.7%
Feb-0.6%
Mar+2.0%
Apr+8.2%
May+2.1%
Jun+3.9%
Jul+4.1%
Aug+1.4%
Sep+2.5%
Oct+2.3%
Nov+6.2%
Dec-0.6%
Last 5Y Avg
Jan+5.3%
Feb-3.0%
Mar+1.3%
Apr-0.1%
May+5.0%
Jun+3.9%
Jul+6.0%
Aug-1.0%
Sep-4.8%
Oct+1.9%
Nov+3.0%
Dec-1.9%
Std Dev (σ)
Jan12.2%
Feb12.8%
Mar8.9%
Apr17.0%
May10.4%
Jun25.1%
Jul18.0%
Aug12.5%
Sep20.3%
Oct13.5%
Nov18.9%
Dec16.9%
Consistency (μ/σ)
Jan0.31
Feb-0.21
Mar0.52
Apr0.47
May0.17
Jun0.20
Jul0.24
Aug0.14
Sep0.28
Oct0.21
Nov0.36
Dec0.03
Win Rate (%)
Jan55%
Feb45%
Mar72%
Apr69%
May62%
Jun66%
Jul66%
Aug52%
Sep55%
Oct55%
Nov72%
Dec41%
Winning / Losing Months
Jan▲16▼13
Feb▲13▼16
Mar▲21▼8
Apr▲20▼9
May▲18▼11
Jun▲19▼10
Jul▲19▼10
Aug▲15▼14
Sep▲16▼13
Oct▲16▼13
Nov▲21▼8
Dec▲12▼17
Longest Win / Loss Streak
Jan▲4▼5
Feb▲3▼3
Mar▲7▼2
Apr▲7▼2
May▲6▼4
Jun▲5▼3
Jul▲7▼4
Aug▲3▼2
Sep▲6▼7
Oct▲3▼2
Nov▲5▼1
Dec▲2▼5
Best
Jan+31.1%2002
Feb+30.5%1998
Mar+34.4%1999
Apr+54.3%2007
May+25.2%2003
Jun+126.4%1998
Jul+55.4%1997
Aug+37.7%2000
Sep+85.5%1997
Oct+27.2%2009
Nov+62.2%2001
Dec+67.5%1998
Worst
Jan-16.0%2008
Feb-41.2%2001
Mar-10.4%2025
Apr-23.8%2022
May-30.9%1999
Jun-24.8%2000
Jul-30.6%2006
Aug-28.4%2001
Sep-33.2%2001
Oct-21.4%2008
Nov-32.8%2000
Dec-36.7%2000
−41.2%+126.4%
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