Dollar General (DG) seasonality heatmap
Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | +8.5% | +8.9% | -24.0% | -2.4% | -4.5% | +3.8% | — | — | — | — | — | — |
| 2025 | -5.5% | +4.4% | +18.5% | +7.2% | +3.8% | +17.6% | -7.8% | +3.7% | -5.0% | -4.0% | +11.0% | +21.3% |
| 2024 | -2.4% | +10.0% | +7.4% | -10.5% | -1.6% | -3.4% | -8.5% | -31.1% | +1.9% | -4.7% | -3.5% | -1.9% |
| 2023 | -5.1% | -7.4% | -2.7% | +5.5% | -9.2% | -15.6% | -0.2% | -18.0% | -23.6% | +13.1% | +10.1% | +3.7% |
| 2022 | -11.4% | -4.9% | +12.2% | +7.0% | -7.2% | +11.4% | +1.4% | -4.4% | +1.0% | +6.6% | +0.2% | -3.5% |
| 2021 | -7.3% | -2.9% | +7.2% | +6.2% | -5.5% | +6.6% | +7.7% | -4.2% | -4.8% | +4.6% | -0.1% | +6.6% |
| 2020 | -1.4% | -2.0% | +0.5% | +16.3% | +9.3% | -0.5% | +0.1% | +6.0% | +3.8% | -0.3% | +4.7% | -3.8% |
| 2019 | +7.1% | +2.6% | +0.7% | +6.0% | +0.9% | +6.2% | -0.6% | +16.5% | +1.8% | +1.1% | -1.9% | -0.9% |
| 2018 | +11.2% | -8.3% | -1.1% | +3.5% | -9.4% | +12.7% | -0.2% | +9.8% | +1.5% | +2.2% | -0.4% | -2.6% |
| 2017 | -0.3% | -1.1% | -4.5% | +4.7% | +0.9% | -1.8% | +4.7% | -3.5% | +11.7% | +0.0% | +9.0% | +5.6% |
| 2016 | +4.4% | -1.1% | +15.6% | -4.3% | +9.8% | +4.8% | +0.8% | -22.5% | -4.3% | -1.3% | +11.9% | -3.9% |
| 2015 | -5.1% | +8.3% | +3.8% | -3.2% | -0.2% | +7.4% | +3.4% | -7.3% | -2.5% | -6.4% | -3.5% | +10.2% |
| 2014 | -6.6% | +6.4% | -7.4% | +1.7% | -4.7% | +6.7% | -3.7% | +15.9% | -4.5% | +2.6% | +6.5% | +5.9% |
| 2013 | +4.8% | +0.2% | +9.2% | +3.0% | +1.4% | -4.5% | +8.4% | -1.3% | +4.6% | +2.3% | -1.5% | +5.9% |
| 2012 | +3.6% | -1.3% | +9.8% | +2.7% | +3.1% | +11.2% | -6.2% | +0.1% | +0.9% | -5.7% | +2.8% | -11.8% |
| 2011 | -9.3% | +1.6% | +11.0% | +4.0% | +7.6% | -3.4% | -7.2% | +16.3% | +3.2% | +5.0% | +2.3% | +1.4% |
| 2010 | +4.7% | +1.7% | +5.7% | +13.1% | +5.8% | -8.9% | +5.9% | -6.4% | +7.1% | -3.6% | +16.5% | -6.6% |
| 2009 | — | — | — | — | — | — | — | — | — | — | — | -2.5% |
| Avg | -0.6% | +0.9% | +3.6% | +3.6% | +0.0% | +2.9% | -0.1% | -1.9% | -0.4% | +0.7% | +4.0% | +1.4% |
| Median | -1.4% | +0.2% | +5.7% | +4.0% | +0.9% | +5.5% | -0.0% | -2.4% | +1.2% | +0.6% | +2.6% | -0.9% |
| Last 5Y Avg | -3.2% | +2.2% | +2.3% | +1.4% | -3.8% | +3.3% | -1.5% | -10.8% | -6.1% | +3.1% | +3.6% | +5.2% |
| Std Dev (σ) | 6.7% | 5.4% | 10.1% | 6.3% | 6.1% | 8.8% | 5.4% | 13.7% | 7.7% | 5.2% | 6.1% | 7.6% |
| Consistency (μ/σ) | -0.09 | 0.17 | 0.36 | 0.56 | 0.00 | 0.33 | -0.02 | -0.14 | -0.06 | 0.14 | 0.65 | 0.18 |
| Win Rate (%) | 41% | 53% | 71% | 76% | 53% | 56% | 50% | 44% | 63% | 56% | 63% | 47% |
| Winning / Losing Months | ▲7▼10 | ▲9▼8 | ▲12▼5 | ▲13▼4 | ▲9▼8 | ▲9▼7 | ▲8▼8 | ▲7▼9 | ▲10▼6 | ▲9▼7 | ▲10▼6 | ▲8▼9 |
| Longest Win / Loss Streak | ▲2▼6 | ▲3▼4 | ▲4▼2 | ▲7▼2 | ▲4▼4 | ▲3▼2 | ▲3▼3 | ▲3▼4 | ▲4▼3 | ▲3▼2 | ▲3▼2 | ▲3▼3 |
| Best | +11.2%in January 2018 | +10.0%in February 2024 | +18.5%in March 2025 | +16.3%in April 2020 | +9.8%in May 2016 | +17.6%in June 2025 | +8.4%in July 2013 | +16.5%in August 2019 | +11.7%in September 2017 | +13.1%in October 2023 | +16.5%in November 2010 | +21.3%in December 2025 |
| Worst | -11.4%in January 2022 | -8.3%in February 2018 | -24.0%in March 2026 | -10.5%in April 2024 | -9.4%in May 2018 | -15.6%in June 2023 | -8.5%in July 2024 | -31.1%in August 2024 | -23.6%in September 2023 | -6.4%in October 2015 | -3.5%in November 2015 | -11.8%in December 2012 |
−31.1%+21.3%
2026
Jan+8.5%
Feb+8.9%
Mar-24.0%
Apr-2.4%
May-4.5%
Jun+3.8%
Jul—
Aug—
Sep—
Oct—
Nov—
Dec—
2025
Jan-5.5%
Feb+4.4%
Mar+18.5%
Apr+7.2%
May+3.8%
Jun+17.6%
Jul-7.8%
Aug+3.7%
Sep-5.0%
Oct-4.0%
Nov+11.0%
Dec+21.3%
2024
Jan-2.4%
Feb+10.0%
Mar+7.4%
Apr-10.5%
May-1.6%
Jun-3.4%
Jul-8.5%
Aug-31.1%
Sep+1.9%
Oct-4.7%
Nov-3.5%
Dec-1.9%
2023
Jan-5.1%
Feb-7.4%
Mar-2.7%
Apr+5.5%
May-9.2%
Jun-15.6%
Jul-0.2%
Aug-18.0%
Sep-23.6%
Oct+13.1%
Nov+10.1%
Dec+3.7%
2022
Jan-11.4%
Feb-4.9%
Mar+12.2%
Apr+7.0%
May-7.2%
Jun+11.4%
Jul+1.4%
Aug-4.4%
Sep+1.0%
Oct+6.6%
Nov+0.2%
Dec-3.5%
2021
Jan-7.3%
Feb-2.9%
Mar+7.2%
Apr+6.2%
May-5.5%
Jun+6.6%
Jul+7.7%
Aug-4.2%
Sep-4.8%
Oct+4.6%
Nov-0.1%
Dec+6.6%
2020
Jan-1.4%
Feb-2.0%
Mar+0.5%
Apr+16.3%
May+9.3%
Jun-0.5%
Jul+0.1%
Aug+6.0%
Sep+3.8%
Oct-0.3%
Nov+4.7%
Dec-3.8%
2019
Jan+7.1%
Feb+2.6%
Mar+0.7%
Apr+6.0%
May+0.9%
Jun+6.2%
Jul-0.6%
Aug+16.5%
Sep+1.8%
Oct+1.1%
Nov-1.9%
Dec-0.9%
2018
Jan+11.2%
Feb-8.3%
Mar-1.1%
Apr+3.5%
May-9.4%
Jun+12.7%
Jul-0.2%
Aug+9.8%
Sep+1.5%
Oct+2.2%
Nov-0.4%
Dec-2.6%
2017
Jan-0.3%
Feb-1.1%
Mar-4.5%
Apr+4.7%
May+0.9%
Jun-1.8%
Jul+4.7%
Aug-3.5%
Sep+11.7%
Oct+0.0%
Nov+9.0%
Dec+5.6%
2016
Jan+4.4%
Feb-1.1%
Mar+15.6%
Apr-4.3%
May+9.8%
Jun+4.8%
Jul+0.8%
Aug-22.5%
Sep-4.3%
Oct-1.3%
Nov+11.9%
Dec-3.9%
2015
Jan-5.1%
Feb+8.3%
Mar+3.8%
Apr-3.2%
May-0.2%
Jun+7.4%
Jul+3.4%
Aug-7.3%
Sep-2.5%
Oct-6.4%
Nov-3.5%
Dec+10.2%
2014
Jan-6.6%
Feb+6.4%
Mar-7.4%
Apr+1.7%
May-4.7%
Jun+6.7%
Jul-3.7%
Aug+15.9%
Sep-4.5%
Oct+2.6%
Nov+6.5%
Dec+5.9%
2013
Jan+4.8%
Feb+0.2%
Mar+9.2%
Apr+3.0%
May+1.4%
Jun-4.5%
Jul+8.4%
Aug-1.3%
Sep+4.6%
Oct+2.3%
Nov-1.5%
Dec+5.9%
2012
Jan+3.6%
Feb-1.3%
Mar+9.8%
Apr+2.7%
May+3.1%
Jun+11.2%
Jul-6.2%
Aug+0.1%
Sep+0.9%
Oct-5.7%
Nov+2.8%
Dec-11.8%
2011
Jan-9.3%
Feb+1.6%
Mar+11.0%
Apr+4.0%
May+7.6%
Jun-3.4%
Jul-7.2%
Aug+16.3%
Sep+3.2%
Oct+5.0%
Nov+2.3%
Dec+1.4%
2010
Jan+4.7%
Feb+1.7%
Mar+5.7%
Apr+13.1%
May+5.8%
Jun-8.9%
Jul+5.9%
Aug-6.4%
Sep+7.1%
Oct-3.6%
Nov+16.5%
Dec-6.6%
2009
Jan—
Feb—
Mar—
Apr—
May—
Jun—
Jul—
Aug—
Sep—
Oct—
Nov—
Dec-2.5%
Avg
Jan-0.6%
Feb+0.9%
Mar+3.6%
Apr+3.6%
May+0.0%
Jun+2.9%
Jul-0.1%
Aug-1.9%
Sep-0.4%
Oct+0.7%
Nov+4.0%
Dec+1.4%
Median
Jan-1.4%
Feb+0.2%
Mar+5.7%
Apr+4.0%
May+0.9%
Jun+5.5%
Jul-0.0%
Aug-2.4%
Sep+1.2%
Oct+0.6%
Nov+2.6%
Dec-0.9%
Last 5Y Avg
Jan-3.2%
Feb+2.2%
Mar+2.3%
Apr+1.4%
May-3.8%
Jun+3.3%
Jul-1.5%
Aug-10.8%
Sep-6.1%
Oct+3.1%
Nov+3.6%
Dec+5.2%
Std Dev (σ)
Jan6.7%
Feb5.4%
Mar10.1%
Apr6.3%
May6.1%
Jun8.8%
Jul5.4%
Aug13.7%
Sep7.7%
Oct5.2%
Nov6.1%
Dec7.6%
Consistency (μ/σ)
Jan-0.09
Feb0.17
Mar0.36
Apr0.56
May0.00
Jun0.33
Jul-0.02
Aug-0.14
Sep-0.06
Oct0.14
Nov0.65
Dec0.18
Win Rate (%)
Jan41%
Feb53%
Mar71%
Apr76%
May53%
Jun56%
Jul50%
Aug44%
Sep63%
Oct56%
Nov63%
Dec47%
Winning / Losing Months
Jan▲7▼10
Feb▲9▼8
Mar▲12▼5
Apr▲13▼4
May▲9▼8
Jun▲9▼7
Jul▲8▼8
Aug▲7▼9
Sep▲10▼6
Oct▲9▼7
Nov▲10▼6
Dec▲8▼9
Longest Win / Loss Streak
Jan▲2▼6
Feb▲3▼4
Mar▲4▼2
Apr▲7▼2
May▲4▼4
Jun▲3▼2
Jul▲3▼3
Aug▲3▼4
Sep▲4▼3
Oct▲3▼2
Nov▲3▼2
Dec▲3▼3
Best
Jan+11.2%2018
Feb+10.0%2024
Mar+18.5%2025
Apr+16.3%2020
May+9.8%2016
Jun+17.6%2025
Jul+8.4%2013
Aug+16.5%2019
Sep+11.7%2017
Oct+13.1%2023
Nov+16.5%2010
Dec+21.3%2025
Worst
Jan-11.4%2022
Feb-8.3%2018
Mar-24.0%2026
Apr-10.5%2024
May-9.4%2018
Jun-15.6%2023
Jul-8.5%2024
Aug-31.1%2024
Sep-23.6%2023
Oct-6.4%2015
Nov-3.5%2015
Dec-11.8%2012
−31.1%+21.3%
Frequently asked questions
Data & methodology
Dollar General (DG) Key Financials
Charts, filings, and peer comparison for every metric
Income Statement
Balance Sheet
Explore more
Deep-dives across the income statement, cash flow, capital return, and valuation
Overview
Income Statement