TTM
30.8%
YoY change
+1.07pp
Trough year (2006)
25.8%
Peak year (2010)
32.0%
Latest annual
30.7%
Gross Margin history chart for Dollar General (DG) from 1985 to 2025
Latest: 30.7%
Gross Margin change chart for Dollar General (DG) from 1985 to 2025
Latest: +1.07pp
Gross Margin history table for Dollar General (DG) from 1985 to 2025
| 2025 | 30.7% | +1.07pp | ||
| 2024 | 29.6% | -0.70pp | ||
| 2023 | 30.3% | -0.94pp | ||
| 2022 | 31.2% | -0.37pp | ||
| 2021 | 31.6% | -0.16pp | ||
| 2020 | 31.8% | +1.18pp | ||
| 2019 | 30.6% | +0.13pp | ||
| 2018 | 30.5% | -0.31pp | ||
| 2017 | 30.8% | -0.08pp | ||
| 2016 | 30.8% | -0.11pp | ||
| 2015 | 31.0% | +0.27pp | ||
| 2014 | 30.7% | -0.37pp | ||
| 2013 | 31.1% | -0.69pp | ||
| 2012 | 31.7% | +0.01pp | ||
| 2011 | 31.7% | -0.31pp | ||
| 2010 | 32.0% | +0.76pp | ||
| 2009 | 31.3% | +2.01pp | ||
| 2008 | 29.3% | +1.43pp | ||
| 2007 | 27.8% | +2.01pp | ||
| 2006 | 25.8% | -2.89pp | ||
| 2005 | 28.7% | -0.82pp | ||
| 2004 | 29.5% | +0.17pp | ||
| 2003 | 29.4% | +1.10pp | ||
| 2002 | 28.3% | -0.09pp | ||
| 2001 | 28.4% | +0.87pp | ||
| 2000 | 27.5% | -0.75pp | ||
| 1999 | 28.2% | +0.11pp | ||
| 1998 | 28.1% | -0.12pp | ||
| 1997 | 28.2% | -0.09pp | ||
| 1996 | 28.3% | -0.21pp | ||
| 1995 | 28.5% | -0.49pp | ||
| 1994 | 29.0% | -0.04pp | ||
| 1993 | 29.1% | -0.82pp | ||
| 1992 | 29.9% | +0.45pp | ||
| 1991 | 29.5% | -0.23pp | ||
| 1990 | 29.7% | -0.67pp | ||
| 1989 | 30.4% | +0.96pp | ||
| 1988 | 29.4% | +0.20pp | ||
| 1987 | 29.2% | +0.64pp | ||
| 1986 | 28.6% | -1.73pp | ||
| 1985 | 30.3% | — |
- 202530.7%+1.07pp
- 202429.6%-0.70pp
- 202330.3%-0.94pp
- 202231.2%-0.37pp
- 202131.6%-0.16pp
- 202031.8%+1.18pp
- 201930.6%+0.13pp
- 201830.5%-0.31pp
- 201730.8%-0.08pp
- 201630.8%-0.11pp
- 201531.0%+0.27pp
- 201430.7%-0.37pp
- 201331.1%-0.69pp
- 201231.7%+0.01pp
- 201131.7%-0.31pp
- 201032.0%+0.76pp
- 200931.3%+2.01pp
- 200829.3%+1.43pp
- 200727.8%+2.01pp
- 200625.8%-2.89pp
- 200528.7%-0.82pp
- 200429.5%+0.17pp
- 200329.4%+1.10pp
- 200228.3%-0.09pp
- 200128.4%+0.87pp
- 200027.5%-0.75pp
- 199928.2%+0.11pp
- 199828.1%-0.12pp
- 199728.2%-0.09pp
- 199628.3%-0.21pp
- 199528.5%-0.49pp
- 199429.0%-0.04pp
- 199329.1%-0.82pp
- 199229.9%+0.45pp
- 199129.5%-0.23pp
- 199029.7%-0.67pp
- 198930.4%+0.96pp
- 198829.4%+0.20pp
- 198729.2%+0.64pp
- 198628.6%-1.73pp
- 198530.3%—
Gross Margin values are taken from Dollar General's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at Dollar General (DG)
According to Dollar General's latest reported financial statements, the company's latest reported gross margin is 30.8%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
2025's annual gross margin for Dollar General (DG) came in at 30.66% – expanded 1.1 percentage points year-over-year.
Across the available history, gross margin reached its high of 32.04% in 2010 and its low of 25.83% in 2006.
Dollar General Gross Margin by Year
Dollar General Gross Margin 2025: 30.7%
Dollar General gross margin in 2025 was 30.66%, expanded 1.1 percentage points from 2024.
Dollar General Gross Margin 2024: 29.6%
2024's gross margin for Dollar General came in at 29.59%, contracted 0.7 percentage points from 2023.
Dollar General Gross Margin 2023: 30.3%
Dollar General posted gross margin of 30.29% in 2023, contracted 0.9 percentage points from 2022.
Dollar General Gross Margin 2022: 31.2%
In 2022, Dollar General reported gross margin of 31.23%, contracted 0.4 percentage points from 2021.
Dollar General Gross Margin 2021: 31.6%
Dollar General gross margin in 2021 was 31.60%.
See more financial history for Dollar General (DG).
Sector peers by Gross Margin
Consumer Defensive peers of Dollar General (DG), ranked by their latest gross margin
| 67.8% | |
| 67.3% | |
| 61.7% | |
| 55.5% | |
| 54.1% | |
| 50.3% | |
| 25.0% | |
| 12.9% |
- 67.8%
- 61.7%
- 54.1%
- 25.0%
- 12.9%
Frequently asked questions
Dollar General (DG) Key Financials
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