How does Generac (GNRC) make money?

Generac (GNRC) generates revenue primarily from Residential Power Products, which accounted for 46.7% of total revenue in TTM through Q2 2026. The company reported $4.44B in revenue and converted 5.8% of it into net profit, equivalent to roughly $258M in net income — what's left after the cost of revenue, operating expenses, interest, and income taxes.

What is the gross profit margin of Generac (GNRC)?

Generac (GNRC) reported a gross profit margin of 39.5% in TTM through Q2 2026, equivalent to $1.76B in gross profit on $4.44B in revenue. Gross margin measures how much of each dollar of revenue remains after the direct cost of producing or delivering the product — a higher figure typically signals pricing power, scale, or a less capital-intensive business model.

What is the operating profit margin of Generac (GNRC)?

Generac (GNRC) reported an operating profit margin of 9.5% in TTM through Q2 2026, equivalent to $421M in operating income. Operating margin captures profitability after research & development, sales & marketing, and general & administrative expenses — but before interest, taxes, and one-off items — and is the cleanest single read on the underlying business's efficiency.

What is the net profit margin of Generac (GNRC)?

Generac (GNRC) reported a net profit margin of 5.8% in TTM through Q2 2026, equivalent to $258M in net income. Net margin is the bottom-line share of revenue that survives every expense — operating costs, interest, and income taxes — and is the figure that flows directly into earnings per share.

Is Generac (GNRC) profitable?

Yes. Generac (GNRC) reported $258M in net income for TTM through Q2 2026, with a net profit margin of 5.8%. The company earned more from its operations than it paid out in costs, interest, and income taxes, leaving positive earnings on the bottom line.

How much does Generac (GNRC) invest in research and development?

Generac (GNRC) invested $250M in research and development during TTM through Q2 2026, roughly 5.6% of total revenue. R&D spending funds the company's future product pipeline and is expensed in full on the income statement rather than capitalised, which makes the operating margin sensitive to how aggressively management chooses to reinvest in innovation.

How much does Generac (GNRC) spend on capital expenditures?

Generac (GNRC) spent $169M on capital expenditures (CapEx) during TTM through Q2 2026, roughly 3.8% of total revenue. CapEx represents long-lived investment in property, equipment, data centres, and other physical infrastructure, and is subtracted from operating cash flow to arrive at free cash flow.

How much free cash flow does Generac (GNRC) generate?

Generac (GNRC) generated $379M in free cash flow during TTM through Q2 2026, a free-cash-flow margin of 8.5%. Free cash flow is the cash left after capital expenditures and represents the discretionary pool the company can use to pay dividends, repurchase shares, repay debt, or fund acquisitions without raising external capital.

What is the effective tax rate of Generac (GNRC)?

Generac (GNRC) had an effective tax rate of 23.3% in TTM through Q2 2026. The effective rate is the actual share of pre-tax income paid as income taxes and can differ materially from the statutory rate due to foreign earnings mix, tax credits (such as R&D), share-based compensation deductions, and one-off discrete items.

What are the main business segments of Generac (GNRC)?

Generac (GNRC) reports revenue across 4 reportable product segments, led by Residential Power Products at 46.7% of total revenue in TTM through Q2 2026. See the revenue-by-segment table on this page for the full breakdown and how each segment feeds into the income-statement waterfall above.

How Generac Makes Money: 2026 Visual Revenue Map

Generac (GNRC) Income Statement Flow — TTM through Q2 2026

Calculated from the four most recent reported quarters, ending June 30, 2026 (reported July 29, 2026).

Generac discloses geographic revenue only in annual filings. to view the full breakdown.

Generac (GNRC) Revenue by Product Segment — TTM through Q2 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported segments changed mid-year.

Revenue contribution by product segment for Generac (GNRC), TTM through Q2 2026.
Segment	Revenue (USD)	% of total
Residential Power Products	$2.07B	46.7%
Commercial and Industrial Power Products	$1.19B	26.7%
Extended Warranties	$750M	16.9%
Other Products and Services	$428M	9.6%
Total	$4.44B	100%

Residential Power Products$2.07B
Commercial and Industrial Power Products$1.19B
Extended Warranties$750M
Other Products and Services$428M
Total$4.44B

Revenue Breakdown — TTM through Q2 2026

In TTM through Q2 2026, Generac (GNRC) reports revenue across 4 reportable product segments; the largest segment was Residential Power Products at 46.7%, followed by Commercial and Industrial Power Products (26.7%) and Extended Warranties (16.9%).

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