How does Generac (GNRC) make money?

Generac (GNRC) primarily makes money through Residential Power Products, which accounts for 54.4% of total revenue. For TTM through Q4 2025, Generac generated $4.21B in total revenue with a net profit margin of 3.8%.

What is Generac (GNRC) gross profit margin?

Generac (GNRC) reported a gross profit margin of 38.3% for TTM through Q4 2025, equivalent to $1.61B in gross profit. This means Generac retains 38.3% of each revenue unit after direct costs of production.

What is Generac (GNRC) operating profit margin?

Generac (GNRC) reported an operating profit margin of 6.9% for TTM through Q4 2025, equivalent to $289.19M in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.

What is Generac (GNRC) net profit margin?

Generac (GNRC) reported a net profit margin of 3.8% for TTM through Q4 2025, equivalent to $159.55M in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.

How much does Generac (GNRC) invest in R&D?

Generac (GNRC) invested $243.47M in research and development in TTM through Q4 2025 (5.8% of total revenue). R&D spending reflects investment in future products, services, and technologies.

How much does Generac (GNRC) spend on capital expenditures?

Generac (GNRC) spent $81.20M on capital expenditures in TTM through Q4 2025 (1.9% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.

What is Generac (GNRC) free cash flow?

Generac (GNRC) generated $356.78M in free cash flow for TTM through Q4 2025 (8.5% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.

What is Generac (GNRC) effective tax rate?

Generac (GNRC) had an effective tax rate of 18.9% for TTM through Q4 2025. This is the actual percentage of pre-tax income paid as income taxes.

How Generac (GNRC) Makes Money: A Visual Guide

Generac (GNRC) generated $4.21B in revenue, earning $159.55M in net profit (3.8% margin). Its largest revenue source is Residential Power Products (54.4% of revenue). Below is an interactive breakdown of how revenue flows through the income statement.

Generac (GNRC) Income Statement Flow — TTM through Q4 2025

Calculated from the four most recent reported quarters, ending December 31, 2025 (reported February 18, 2026).

Frequently asked questions

How does Generac (GNRC) make money?: Generac (GNRC) primarily makes money through Residential Power Products, which accounts for 54.4% of total revenue. For TTM through Q4 2025, Generac generated $4.21B in total revenue with a net profit margin of 3.8%.
What is Generac (GNRC) gross profit margin?: Generac (GNRC) reported a gross profit margin of 38.3% for TTM through Q4 2025, equivalent to $1.61B in gross profit. This means Generac retains 38.3% of each revenue unit after direct costs of production.
What is Generac (GNRC) operating profit margin?: Generac (GNRC) reported an operating profit margin of 6.9% for TTM through Q4 2025, equivalent to $289.19M in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is Generac (GNRC) net profit margin?: Generac (GNRC) reported a net profit margin of 3.8% for TTM through Q4 2025, equivalent to $159.55M in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does Generac (GNRC) invest in R&D?: Generac (GNRC) invested $243.47M in research and development in TTM through Q4 2025 (5.8% of total revenue). R&D spending reflects investment in future products, services, and technologies.
How much does Generac (GNRC) spend on capital expenditures?: Generac (GNRC) spent $81.20M on capital expenditures in TTM through Q4 2025 (1.9% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is Generac (GNRC) free cash flow?: Generac (GNRC) generated $356.78M in free cash flow for TTM through Q4 2025 (8.5% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is Generac (GNRC) effective tax rate?: Generac (GNRC) had an effective tax rate of 18.9% for TTM through Q4 2025. This is the actual percentage of pre-tax income paid as income taxes.

Data & methodology

What is a Sankey diagram?: A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
How is the data calculated?: We use the income statement from company filings. For TTM (Trailing Twelve Months), we use a pre-aggregated twelve-month view aligned with our latest four quarterly periods. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
When was this data last updated?: Based on company filings through TTM through Q4 2025.