Buyback yield (TTM)
3.48%
Shareholder yield (TTM)
3.48%
5Y share count change
3.4%
Buyback spend (TTM)
$3.77B
Cumulative buybacks
$3.15B
Key takeaways
- ServiceNow (NOW) repurchased about $3.77B of stock over the trailing twelve months.
- Diluted share count is up 3.4% over the last ~5 fiscal years — equity issuance and stock-based compensation are outpacing repurchases.
- TTM buyback ÷ stock-based-comp ratio of 1.85× — repurchases more than cover SBC dilution.
- TTM repurchases used about 81% of free cash flow remaining after dividends.
Dividend & buyback yield over time for ServiceNow (NOW)
Stacked annual yields — buyback yield (TTM cash repurchases ÷ market cap) plus dividend yield from the same fiscal-year-end key-metrics period — show how total cash return per dollar of equity has evolved.
Diluted vs basic shares (annual) for ServiceNow (NOW)
Diluted weighted-average shares are the EPS denominator — a falling count means buybacks are outpacing SBC dilution.
Year-over-year change in diluted shares for ServiceNow (NOW)
Green is fewer shares vs the prior fiscal year (net repurchase); red is growth (dilution). The earliest year shown has no prior year to compare.
Cash buyback spend over time for ServiceNow (NOW)
Latest: $1.84B
Overview
ServiceNow (NOW) most recent annual buyback spend stands at $1.84B (2025) – surged 164.4% year-over-year.
2025 marks the peak buyback spend at $1.84B, with the historical low of $0.00 recorded in 2010.
ServiceNow Buyback Spend 2025: $1.84B
ServiceNow posted buyback spend of $1.84B in 2025, surged 164.4% from 2024. This figure represents the highest annual value in the available history.
ServiceNow Buyback Spend 2024: $696.00M
In 2024, ServiceNow reported buyback spend of $696.00M, grew 29.4% from 2023.
ServiceNow Buyback Spend 2023: $538.00M
ServiceNow buyback spend in 2023 was $538.00M.
ServiceNow Buyback Spend 2022: $0.00
ServiceNow buyback spend in 2022 was $0.00.
ServiceNow Buyback Spend 2021: $0.00
ServiceNow buyback spend in 2021 was $0.00.
See more financial history for ServiceNow (NOW).
Buyback, SBC & dilution history
Buyback spend, SBC, net dilution effect, and share count.
| 2025 | $1.84B | $1.96B | −$115.00M | 1.16% | 1.05B | +0.5% | |
| 2024 | $696.00M | $1.75B | −$1.05B | 0.32% | 1.04B | +1.4% | |
| 2023 | $538.00M | $1.60B | −$1.07B | 0.37% | 1.03B | +1.0% | |
| 2022 | $0.00 | $1.40B | −$1.40B | — | 1.02B | +0.2% | |
| 2021 | $0.00 | $1.13B | −$1.13B | — | 1.02B | +0.3% | |
| 2020 | $0.00 | $870.00M | −$870.00M | — | 1.01B | +2.7% | |
| 2019 | $0.00 | $662.20M | −$662.20M | — | 0.99B | +10.9% | |
| 2018 | $0.00 | $543.95M | −$543.95M | — | 0.89B | +3.9% | |
| 2017 | $55.00M | $394.08M | −$339.08M | 0.25% | 0.86B | +4.0% | |
| 2016 | $0.00 | $317.58M | −$317.58M | — | 0.82B | +5.7% | |
| 2015 | $0.00 | $257.71M | −$257.71M | — | 0.78B | +7.1% | |
| 2014 | $0.00 | $154.32M | −$154.32M | — | 0.73B | +7.3% | |
| 2013 | $0.00 | $65.58M | −$65.58M | — | 0.68B | +6.7% | |
| 2012 | $1.96M | $27.94M | −$25.98M | 0.05% | 0.63B | +11.9% | |
| 2011 | $0.00 | $0.00 | $0.00 | — | 0.57B | -5.7% | |
| 2010 | $0.00 | $0.00 | $0.00 | — | 0.60B | 0.0% | |
| 2009 | $20.81M | $0.00 | $20.81M | — | 0.60B | — |
- 2025$1.84B
- 2024$696.00M
- 2023$538.00M
- 2022$0.00
- 2021$0.00
- 2020$0.00
- 2019$0.00
- 2018$0.00
- 2017$55.00M
- 2016$0.00
- 2015$0.00
- 2014$0.00
- 2013$0.00
- 2012$1.96M
- 2011$0.00
- 2010$0.00
- 2009$20.81M
Buybacks vs stock-based compensation for ServiceNow (NOW)
Annual cash repurchases set against stock-based compensation. Coverage above 1× means buybacks fully offset the equity dilution from SBC. TTM coverage: 1.85×.
Buybacks vs dividends (share of cash returned) for ServiceNow (NOW)
How ServiceNow splits cash returned to shareholders between dividends and buybacks.
Sector peers by buyback spend
Companies in the same sector as ServiceNow, ranked by their latest buyback spend.
| $90.71B | |
| $40.09B | |
| $18.42B | |
| $6.65B | |
| $6.31B | |
| $1.32B | |
| $0.00 | |
| $0.00 |
- $90.71B
- $40.09B
- $18.42B
- $6.65B
- $6.31B
- $1.32B
- $0.00
Buyback capacity (TTM)
Free cash flow minus dividends paid versus actual TTM repurchases — the headroom bar shows how much of post-dividend FCF is still being deployed elsewhere.
Headroom $4.63B (TTM FCF − TTM dividends, clamped at zero).
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