Buyback Spend for ServiceNow (NOW)
Buyback Spend for ServiceNow (NOW): headline value $3.77B · YoY +164.4%. Annual and quarterly series, chart, and tables are below.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .

NOW
Currently viewingBuyback SpendSwitch metric
Latest period
$3.77B
YoY change
+164.4%
5Y CAGR
N/A
Peak year (2025)
$1.84B
Latest annual
$1.84B
Buyback Spend history chart for ServiceNow (NOW) from 2009 to 2025
Buyback Spend history table for ServiceNow (NOW) from 2009 to 2025
| Fiscal year | Period ended | Reported | Buyback Spend | YoY |
|---|---|---|---|---|
| 2025 | $1.84B | +164.4% | ||
| 2024 | $696.00M | +29.4% | ||
| 2023 | $538.00M | — | ||
| 2022 | $0 | — | ||
| 2021 | $0 | — | ||
| 2020 | $0 | — | ||
| 2019 | $0 | — | ||
| 2018 | $0 | -100.0% | ||
| 2017 | $55.00M | — | ||
| 2016 | $0 | — | ||
| 2015 | $0 | — | ||
| 2014 | $0 | — | ||
| 2013 | $0 | -100.0% | ||
| 2012 | $1.96M | — | ||
| 2011 | $0 | — | ||
| 2010 | $0 | -100.0% | ||
| 2009 | $20.81M | — |
Buyback Spend values are taken from ServiceNow's reported cash flow statements (10-Q quarterly and 10-K annual filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the date the filing was reported; YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
Analysis
ServiceNow (NOW) most recent annual buyback spend stands at $1.84B (2025) – surged 164.4% year-over-year.
2025 marks the peak buyback spend at $1.84B, with the historical low of $0 recorded in 2010.
Within Technology, ServiceNow (NOW) ranks 6th among 8 peers we track. The peer median for buyback spend is $6.01B.
ServiceNow Buyback Spend by Year
ServiceNow Buyback Spend 2025: $1.84B
ServiceNow buyback spend in 2025 was $1.84B, surged 164.4% from 2024. This figure represents the highest annual value in the available history.
ServiceNow Buyback Spend 2024: $696.00M
ServiceNow buyback spend in 2024 was $696.00M, grew 29.4% from 2023.
ServiceNow Buyback Spend 2023: $538.00M
ServiceNow buyback spend in 2023 was $538.00M.
ServiceNow Buyback Spend 2022: $0
ServiceNow buyback spend in 2022 was $0.
ServiceNow Buyback Spend 2021: $0
ServiceNow buyback spend in 2021 was $0.
See more financial history for ServiceNow (NOW).
Sector peers — Buyback Spend
Companies in the same sector as ServiceNow, ranked by their latest buyback spend.
| Company | Buyback Spend | Sector |
|---|---|---|
| Apple Inc. (AAPL) | $90.71B | Technology |
| NVIDIA Corporation (NVDA) | $40.09B | Technology |
| Microsoft Corporation (MSFT) | $18.42B | Technology |
| Broadcom Inc. (AVGO) | $6.31B | Technology |
| ASML Holding N.V. (ASML) | $5.72B | Technology |
| Advanced Micro Devices, Inc. (AMD) | $1.32B | Technology |
| Taiwan Semiconductor Manufacturing Company Limited (TSM) | $0 | Technology |
| Micron Technology, Inc. (MU) | $0 | Technology |
Frequently asked questions
What is ServiceNow's buyback spend?
Latest reported buyback spend for ServiceNow (NOW) is $3.77B (period ending March 31, 2026).
How has ServiceNow buyback spend changed year-over-year?
ServiceNow (NOW) buyback spend changed +164.4% year-over-year on the latest annual filing.
When did ServiceNow buyback spend hit its highest annual value?
ServiceNow buyback spend reached its highest annual value of $1.84B in 2025.
What was ServiceNow buyback spend in 2024?
ServiceNow (NOW) buyback spend in 2024 was $696.00M.
What was ServiceNow buyback spend in 2025?
ServiceNow (NOW) buyback spend in 2025 was $1.84B.
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