What If You Invested $1,000 in ServiceNow (NOW)?
Enter any amount and start date. We use historical prices to show your hypothetical return.
NOW
Historical extremes
What if you bought at the best or worst time? Check max profit, max drawdown, and total return since IPO.
Max profit
+4,828%
(49.2 times)
- Buy
- Jul 11, 2012
- $4.75
- Sell
- Jan 28, 2025
- $234.08
Buying NOW at the best price and selling at the peak would have turned $1,000 into $49,280.
Max drawdown
64.54%
(fell to 35% of peak)
- Peak
- Jan 28, 2025
- $234.08
- Trough
- Apr 10, 2026
- $83
A $1,000 investment in NOW at the peak would have shrunk to $354.58 at the trough.
Return since IPO
+1,707%
(18.0 times)
- IPO
- Jun 29, 2012
- $4.92
- Current
- Apr 29, 2026
- $88.89
A $1,000 investment in NOW at IPO would be worth $18,067.07 today.
Frequently asked questions
What is ServiceNow (NOW) stock's all-time high (ATH) and all-time low (ATL)?
- ServiceNow (NOW) stock's all-time low (ATL) was $4.75 on Jul 11, 2012. The all-time high (ATH) was $234.08 on Jan 28, 2025.
What if you invested $1,000 in ServiceNow (NOW) stock for maximum profit?
- Buying ServiceNow (NOW) stock at the best price ($4.75 on Jul 11, 2012) and selling at the peak ($234.08 on Jan 28, 2025) would have turned $1,000 into $49,280. Historical return: +4,828.00% (49.2 times).
What are ServiceNow (NOW)'s best buy and sell dates for maximum profit?
- The best buy date for ServiceNow (NOW) stock was Jul 11, 2012 at $4.75. The best sell date was Jan 28, 2025 at $234.08. This investment would have returned +4,828.00% (49.2 times).
What was ServiceNow (NOW) stock's maximum drawdown?
- ServiceNow (NOW) stock's worst decline was 64.54% (fell to 35% of peak) from peak to trough. Peak: $234.08 on Jan 28, 2025. Trough: $83 on Apr 10, 2026. A $1,000 investment at the peak would have been worth $354.58 at the trough.
What if you bought ServiceNow (NOW) stock at IPO?
- A $1,000 investment in ServiceNow (NOW) stock at IPO ($4.92 on Jun 29, 2012) would be worth $18,067.07 today. Historical return: +1,706.71% (18.0 times). Current stock price: $88.89 as of Apr 29, 2026.
What if you invested $1,000 in ServiceNow (NOW) 5 years ago?
- A $1,000 investment in ServiceNow (NOW) stock 5 years ago ($101 on Apr 29, 2021) would be worth $880.1 today. Historical return: 11.99% (0.88 times). Current stock price: $88.89 as of Apr 29, 2026.
What if you invested $1,000 in ServiceNow (NOW) 10 years ago?
- A $1,000 investment in ServiceNow (NOW) stock 10 years ago ($14.3 on Apr 29, 2016) would be worth $6,216.08 today. Historical return: +521.61% (6.21 times). Current stock price: $88.89 as of Apr 29, 2026.
Data & methodology
How does the investment calculator work?
- Enter an investment amount and a start date. We use historical stock prices to calculate how many shares you would have bought, then apply the current price to show your hypothetical portfolio value and return.
What are Historical extremes?
- Max profit: the best buy and sell dates that maximize percentage return. Max drawdown: the largest peak-to-trough decline in price. Return since IPO: total return from IPO date to the latest price.
What is Max drawdown?
- Maximum drawdown is the largest peak-to-trough decline in price. It shows the worst drop from any prior high to a subsequent low. Peak and Trough are the dates and prices at which this decline occurred.
Does this include dividends?
- The calculator uses adjusted closing prices when available, which account for stock splits and dividends. For the most accurate results, we recommend using data that includes dividend adjustments.
Where does the price data come from?
- Historical prices are dividend-adjusted closing prices from our data provider. The calculator and Historical extremes use the same data source for consistent results.
How are the dollar amounts in the cards calculated?
- The dollar amounts in Historical extremes use the investment amount you select in the calculator above (e.g. $1,000). They show what your investment would have been worth at the Buy/Peak/IPO date versus the Sell/Trough/Current date.
What date range can I use?
- The available date range depends on our historical price data for NOW. You can select any date between our first and most recent data point.
Explore more
NOW Overview
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NOW Stock Split History
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NOW Financials
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