What If You Invested $1,000 in ServiceNow (NOW)?
Enter any amount and start date. We use historical prices to show your hypothetical return.
ServiceNow
NOW
Historical extremes
Maximum profit (buy at all-time low, sell at peak), maximum drawdown (peak to trough), and total return from IPO to current price.
Max profit
+4830.03% (49.3 times)
- Buy
- Jul 11, 2012
- $4.75
- Sell
- Jan 28, 2025
- $234.08
Buying NOW at the all-time low and selling at the peak would have turned $1,000 into $49,300.34.
Max drawdown
-57.03% (fell to 43% of peak)
- Peak
- Jan 28, 2025
- $234.08
- Trough
- Feb 11, 2026
- $100.58
The worst decline for NOW was -57.03% (fell to 43% of peak) from peak to trough.
IPO to current
+2234.96% (23.3 times)
- IPO
- Jun 29, 2012
- $4.92
- Current
- Mar 16, 2026
- $114.88
A $1,000 investment in NOW at IPO would be worth $23,349.59 today.
Dollar amounts based on selected investment ($1,000)
Frequently asked questions
What is ServiceNow (NOW) stock's all-time high and all-time low?
- ServiceNow (NOW) stock's all-time low was $4.75 on Jul 11, 2012. The all-time high was $234.08 on Jan 28, 2025.
What if you invested $1,000 in ServiceNow (NOW) stock at the all-time low?
- Buying ServiceNow (NOW) stock at the all-time low ($4.75 on Jul 11, 2012) and selling at the peak ($234.08 on Jan 28, 2025) would have turned $1,000 into $49,300.34. Historical return: +4830.03% (49.3 times).
What are ServiceNow (NOW)'s best buy and sell dates for maximum profit?
- The best buy date for ServiceNow (NOW) stock was Jul 11, 2012 (all-time low at $4.75). The best sell date was Jan 28, 2025 at $234.08. This investment would have returned +4830.03% (49.3 times).
What was ServiceNow (NOW) stock's maximum drawdown?
- ServiceNow (NOW) stock's worst decline was -57.03% (fell to 43% of peak) from peak to trough. Peak: $234.08 on Jan 28, 2025. Trough: $100.58 on Feb 11, 2026. A $1,000 investment at the peak would have been worth $429.69 at the trough.
What if you bought ServiceNow (NOW) stock at IPO?
- A $1,000 investment in ServiceNow (NOW) stock at IPO ($4.92 on Jun 29, 2012) would be worth $23,349.59 today. Historical return: +2234.96% (23.3 times). Current stock price: $114.88 as of Mar 16, 2026.
What if you invested $1,000 in ServiceNow (NOW) 5 years ago?
- A $1,000 investment in ServiceNow (NOW) stock 5 years ago ($99.8 on Mar 16, 2021) would be worth $1,151.13 today. Historical return: +15.11% (1.15 times). Current stock price: $114.88 as of Mar 16, 2026.
What if you invested $1,000 in ServiceNow (NOW) 10 years ago?
- A $1,000 investment in ServiceNow (NOW) stock 10 years ago ($12.47 on Mar 16, 2016) would be worth $9,209.56 today. Historical return: +820.96% (9.21 times). Current stock price: $114.88 as of Mar 16, 2026.
About this data
- How does the investment calculator work?
- Enter an investment amount and a start date. We use historical stock prices to calculate how many shares you would have bought, then apply the current price to show your hypothetical portfolio value and return.
- What are Historical extremes?
- Max profit: buy at all-time low, sell at the highest price after. Max drawdown: the largest peak-to-trough decline in price. IPO to current: total return from IPO date to the latest price.
- What is Max drawdown?
- Maximum drawdown is the largest peak-to-trough decline in price. It shows the worst drop from any prior high to a subsequent low. Peak and Trough are the dates and prices at which this decline occurred.
- Does this include dividends?
- The calculator uses adjusted closing prices when available, which account for stock splits and dividends. For the most accurate results, we recommend using data that includes dividend adjustments.
- Where does the price data come from?
- Historical prices are from Yahoo Finance, adjusted for stock splits and dividends. We use adjusted close for all calculations.
- How are the dollar amounts in the cards calculated?
- The dollar amounts in Historical extremes use the investment amount you select in the calculator above (e.g. $1,000). They show what your investment would have been worth at the Buy/Peak/IPO date versus the Sell/Trough/Current date.
- What date range can I use?
- The available date range depends on our historical price data for NOW. You can select any date between our first and most recent data point.