Historical return extremes for ServiceNow (NOW) from 2012 to 2026
What if you bought at the best or worst time? Max profit, max drawdown, and total return since IPO.
| Scenario | Return | Start date | Start price | End date | End price | $1,000 becomes |
|---|---|---|---|---|---|---|
| Max profitMore info about Max profit | +4,828% | $4.75 | $234.08 | $49,280 | ||
| Max drawdownMore info about Max drawdown | -64.54% | $234.08 | $83 | $354.58 | ||
| Return since IPOMore info about Return since IPO | +1,976% | $4.92 | $102.15 | $20,762.20 |
- Max profitMore info about Max profit+4,828%$49,280
- Max drawdownMore info about Max drawdown-64.54%$354.58
- Return since IPOMore info about Return since IPO+1,976%$20,762.20
Each row shows the start and end dates and prices for the scenario, the period return, and the resulting outcome for a $1,000 investment in ServiceNow (NOW). Max profit is the best buy-and-sell pair across the entire price history; max drawdown is the worst peak-to-trough decline; the last row tracks return from IPO to today. Prices are split- and dividend-adjusted closing prices — actual outcomes would differ due to fees, taxes, and slippage.
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