What is an income statement waterfall?

An income statement waterfall is a bar chart that walks from total revenue down to net income, with each step showing how much a cost or tax line removes (or adds). Subtotals — gross profit, operating income, pre-tax income — are anchored to zero so the cascade reconciles exactly to the bottom line.

How much of ServiceNow (NOW) revenue becomes net income?

For TTM through Q2 2026, ServiceNow turned $14.7B of revenue into $1.67B of net income — a net margin of 11.3%. The waterfall shows where the rest goes: cost of revenue, operating expenses, non-operating items, and taxes.

What are ServiceNow (NOW) gross, operating, and net margins?

For TTM through Q2 2026, ServiceNow reported a gross margin of 74.8%, an operating margin of 11.4%, and a net margin of 11.3%. Each subtotal in the waterfall corresponds to one of these margins.

Why does ServiceNow (NOW) have such a high (or low) gross margin?

Gross margin (gross profit ÷ revenue) reflects how much of each revenue dollar remains after direct production costs. Capital-light software and platform businesses often show gross margins above 60–80% because their cost of revenue is mainly hosting and support. Hardware, retail, and commodity businesses show lower gross margins because raw materials and manufacturing costs are significant. The waterfall makes this visible at a glance — the size of the "Cost of Revenue" bar relative to Revenue is the gross margin complement.

What is the difference between gross, operating, and net margin?

Gross margin = (Revenue − Cost of Revenue) ÷ Revenue. It measures production efficiency. Operating margin = Operating Income ÷ Revenue. It adds operating expenses (R&D, S&M, G&A) and measures the profitability of core operations. Net margin = Net Income ÷ Revenue. It also includes interest, other income/expense, and taxes, and represents the shareholder take after everything.

ServiceNow (NOW) Income Statement Waterfall

Revenue

$14.7B

Gross Margin

+74.8%

Operating Margin

+11.4%

Net Margin

+11.3%

Income statement waterfall for ServiceNow (NOW) — TTM through Q2 2026

Net income: $1.67B

Margin breakdown for ServiceNow (NOW) — TTM through Q2 2026

Line item	Amount	Running total
Revenue	$14.7B	$14.7B
Cost of Revenue	-$3.72B	$11B
Gross Profit	$11B	$11B
Operating Expenses	-$9.34B	$1.68B
Operating Income	$1.68B	$1.68B
Other Income / Expense	$666M	$2.35B
Pre-tax Income	$2.35B	$2.35B
Income Tax	-$676M	$1.67B
Net Income	$1.67B	$1.67B

Revenue$14.7B
Cost of Revenue-$3.72B
Gross Profit$11B
Operating Expenses-$9.34B
Operating Income$1.68B
Other Income / Expense$666M
Pre-tax Income$2.35B
Income Tax-$676M
Net Income$1.67B

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