ServiceNow (NOW) — Daily Price Character
Historical session stats from dividend-adjusted prices: win rate, streaks, record days, weekday patterns, and (when available) how often the stock was green on S&P 500 green days.
NOW
Archetype
Balanced
Moderate daily swings — neither calm nor dramatic.
Win rate
53.6%
1854 green · 1575 red · 31 flat · 3460 sessions
Current streak
1 red
As of Apr 7, 2026
Max win / lose streak
18 / 8 days
Win streak return: +14.84% · Lose: 19.10%
Median / σ daily
+0.174% · 2.570%
Avg green +1.80% · avg red 1.86%
Extreme days (>3%)
17.7%
308 up · 303 down
History from Jul 2, 2012 through Apr 7, 2026 · 3460 trading days with returns.
Trailing year — daily returns (calendar)
Apr 8, 2025 – Apr 7, 2026 · Mon–Fri sessions only
Monday–Friday — average return
Average dividend-adjusted return on that weekday (green / red by sign). Green/red day rule: ±0.01% vs prior close.
Monday–Friday — win rate
Share of sessions that closed green on that weekday. Bars are green at or above 50%, red below 50%.
Top green days
Largest single-session gains (dividend-adjusted), by historical return.
| Date | Return |
|---|---|
| Apr 24, 2025 | +15.49% |
| Apr 25, 2013 | +15.43% |
| Apr 21, 2016 | +14.06% |
| Jan 30, 2014 | +13.89% |
| Apr 9, 2025 | +13.52% |
| Oct 27, 2022 | +13.44% |
| Jul 25, 2024 | +13.40% |
| Jan 31, 2019 | +13.40% |
| Nov 10, 2022 | +11.85% |
| Mar 26, 2020 | +11.37% |
| Oct 23, 2014 | +11.20% |
| Nov 15, 2012 | +10.80% |
| Feb 14, 2013 | +10.40% |
| Oct 24, 2013 | +10.20% |
| Mar 13, 2020 | +9.75% |
| Feb 24, 2022 | +9.39% |
| Apr 30, 2020 | +9.18% |
| Jan 30, 2020 | +9.15% |
| Jan 27, 2022 | +9.15% |
| Apr 29, 2020 | +8.78% |
Worst red days
Largest single-session losses; "Days to recovery" counts trading sessions until close recovered the prior peak (dividend-adjusted).
| Date | Return | Days to recovery |
|---|---|---|
| Jan 28, 2016 | 15.66% | 90 |
| Jul 12, 2022 | 12.73% | 17 |
| May 30, 2024 | 12.01% | 14 |
| Oct 25, 2012 | 11.92% | 86 |
| Dec 15, 2025 | 11.54% | — |
| Apr 17, 2015 | 11.53% | 140 |
| Jan 30, 2025 | 11.45% | — |
| Feb 5, 2016 | 10.75% | 21 |
| Apr 3, 2014 | 10.69% | 55 |
| Jan 29, 2026 | 9.94% | — |
| Feb 8, 2016 | 9.85% | 6 |
| Mar 12, 2020 | 9.82% | 10 |
| Jun 27, 2016 | 9.52% | 10 |
| Apr 29, 2021 | 9.38% | 42 |
| Jan 13, 2022 | 9.09% | 11 |
| Feb 8, 2018 | 8.52% | 6 |
| Nov 19, 2018 | 8.36% | 6 |
| Mar 20, 2020 | 8.27% | 4 |
| Oct 8, 2013 | 8.17% | 9 |
| Jun 16, 2022 | 8.12% | 4 |
Frequently asked questions
What is the daily win rate for ServiceNow (NOW)?
- Historically, ServiceNow (NOW) closed green on 53.6% of trading days (1854 green, 1575 red, 31 flat), using dividend-adjusted closes and a ±0.01% threshold for green vs red.
What is the current winning or losing streak for ServiceNow (NOW)?
- As of 2026-04-07, ServiceNow (NOW) is on a 1-day losing streak (consecutive green or red days by the same rules, ignoring trailing flat days).
What does Steady, Balanced, or Explosive mean for ServiceNow (NOW)?
- We label ServiceNow (NOW) as "balanced" based on the sample standard deviation of daily returns: Moderate daily swings — neither calm nor dramatic.
What were the best and worst single trading days for ServiceNow (NOW)?
- Largest single-day gain: +15.49%. Largest single-day loss: 15.66%. Tables on this page list the top record green and red days.
What counts as an "extreme" daily move for ServiceNow (NOW)?
- We treat a day as extreme if the absolute dividend-adjusted daily return exceeds 3%. About 17.7% of trading days for ServiceNow (NOW) were extreme (308 up, 303 down).
Data & methodology
How are green, red, and flat days defined?
- We use dividend-adjusted (or close-to-close for non-equity) daily returns. Green: return ≥ +0.01%. Red: return ≤ −0.01%. Flat: between those bounds.
How is the current streak calculated?
- We count consecutive green or consecutive red days using the same thresholds. If the most recent session is flat, we skip trailing flat days and measure from the last non-flat close.
What does “vs S&P 500” mean?
- On sessions where the S&P 500 (^GSPC) was green, we report how often this stock was also green. Shown only for USD equities when benchmark data exists and the symbol is not the index itself.
Where does the archetype come from?
- Sample standard deviation of daily returns: low → Steady, high → Explosive, otherwise Balanced. Labels describe typical daily volatility, not quality of the investment.