ServiceNow (NOW) — Daily Price Character
Historical session stats from dividend-adjusted prices: win rate, streaks, record days, weekday patterns, and (when available) how often the stock was green on S&P 500 green days.
NOW
Archetype
Explosive
High daily volatility — frequent large price swings.
Win rate
53.6%
1873 green · 1587 red · 31 flat · 3491 sessions
Current streak
1 green
As of May 20, 2026
Max win / lose streak
18 / 8 days
Win streak return: +14.84% · Lose: 19.10%
Median / σ daily
+0.178% · 2.603%
Avg green +1.82% · avg red 1.88%
Extreme days (>3%)
17.9%
317 up · 308 down
History from Jul 2, 2012 through May 20, 2026 · 3491 trading days with returns.
Trailing year — daily returns (calendar)
May 23, 2025 – May 20, 2026 · Mon–Fri sessions only
Monday–Friday — average return
Average dividend-adjusted return on that weekday (green / red by sign). Green/red day rule: ±0.01% vs prior close.
Monday–Friday — win rate
Share of sessions that closed green on that weekday. Bars are green at or above 50%, red below 50%.
Top green days
Largest single-session gains (dividend-adjusted), by historical return.
| Date | Return |
|---|---|
| Apr 24, 2025 | +15.49% |
| Apr 25, 2013 | +15.43% |
| Apr 21, 2016 | +14.06% |
| Jan 30, 2014 | +13.89% |
| Apr 9, 2025 | +13.52% |
| Oct 27, 2022 | +13.44% |
| Jul 25, 2024 | +13.40% |
| Jan 31, 2019 | +13.40% |
| Nov 10, 2022 | +11.85% |
| Mar 26, 2020 | +11.37% |
| Oct 23, 2014 | +11.20% |
| Nov 15, 2012 | +10.80% |
| Feb 14, 2013 | +10.40% |
| Oct 24, 2013 | +10.20% |
| Mar 13, 2020 | +9.75% |
| Feb 24, 2022 | +9.39% |
| Apr 30, 2020 | +9.18% |
| Jan 30, 2020 | +9.15% |
| Jan 27, 2022 | +9.15% |
| Apr 29, 2020 | +8.78% |
Worst red days
Largest single-session losses; "Days to recovery" counts trading sessions until close recovered the prior peak (dividend-adjusted).
| Date | Return | Days to recovery |
|---|---|---|
| Apr 23, 2026 | 17.75% | 17 |
| Jan 28, 2016 | 15.66% | 90 |
| Jul 12, 2022 | 12.73% | 17 |
| May 30, 2024 | 12.01% | 14 |
| Oct 25, 2012 | 11.92% | 86 |
| Dec 15, 2025 | 11.54% | — |
| Apr 17, 2015 | 11.53% | 140 |
| Jan 30, 2025 | 11.45% | — |
| Feb 5, 2016 | 10.75% | 21 |
| Apr 3, 2014 | 10.69% | 55 |
| Jan 29, 2026 | 9.94% | — |
| Feb 8, 2016 | 9.85% | 6 |
| Mar 12, 2020 | 9.82% | 10 |
| Jun 27, 2016 | 9.52% | 10 |
| Apr 29, 2021 | 9.38% | 42 |
| Jan 13, 2022 | 9.09% | 11 |
| Feb 8, 2018 | 8.52% | 6 |
| Nov 19, 2018 | 8.36% | 6 |
| Mar 20, 2020 | 8.27% | 4 |
| Oct 8, 2013 | 8.17% | 9 |
Frequently asked questions
What is the daily win rate for ServiceNow (NOW)?
Historically, ServiceNow (NOW) closed green on 53.6% of trading days (1873 green, 1587 red, 31 flat), using dividend-adjusted closes and a ±0.01% threshold for green vs red.
What is the current winning or losing streak for ServiceNow (NOW)?
As of 2026-05-20, ServiceNow (NOW) is on a 1-day winning streak (consecutive green or red days by the same rules, ignoring trailing flat days).
What does Steady, Balanced, or Explosive mean for ServiceNow (NOW)?
We label ServiceNow (NOW) as "explosive" based on the sample standard deviation of daily returns: High daily volatility — frequent large price swings.
What were the best and worst single trading days for ServiceNow (NOW)?
Largest single-day gain: +15.49%. Largest single-day loss: 17.75%. Tables on this page list the top record green and red days.
What counts as an "extreme" daily move for ServiceNow (NOW)?
We treat a day as extreme if the absolute dividend-adjusted daily return exceeds 3%. About 17.9% of trading days for ServiceNow (NOW) were extreme (317 up, 308 down).
Data & methodology
How are green, red, and flat days defined?
We use dividend-adjusted (or close-to-close for non-equity) daily returns. Green: return ≥ +0.01%. Red: return ≤ −0.01%. Flat: between those bounds.
How is the current streak calculated?
We count consecutive green or consecutive red days using the same thresholds. If the most recent session is flat, we skip trailing flat days and measure from the last non-flat close.
What does “vs S&P 500” mean?
On sessions where the S&P 500 (^GSPC) was green, we report how often this stock was also green. Shown only for USD equities when benchmark data exists and the symbol is not the index itself.
Where does the archetype come from?
Sample standard deviation of daily returns: low → Steady, high → Explosive, otherwise Balanced. Labels describe typical daily volatility, not quality of the investment.
Explore more
NOW Overview
Company profile, financial tools, and key metrics
NOW Revenue Counter
Earns $442.67 every second. See per minute, hour, and day.
NOW Earnings Counter
Earns $55.71 per second net profit. See per minute, hour, and day.
NOW Economic Scale
Exceeds West Bank and Gaza's GDP. Compare with world economies.
NOW What If Invested
What if you had invested $1,000? See historical returns from any date.
NOW How It Makes Money
Discover visual breakdown of $13.96B in revenue — where it comes from and where it goes.
NOW Stock Seasonality
Best and worst months to invest. Historical monthly returns heatmap.
NOW Price Target Scenarios
Model bear, base, and bull cases with EPS growth and exit P/E — pre-filled from analysts and history.
NOW Buybacks
3.48% TTM buyback yield. Shareholder yield & SBC comparison.
NOW Stock Split History
1 split on record. Dates, ratios, and cumulative multiple.
NOW Financials
Revenue, EPS, EBITDA, market cap, debt and balance sheet history with annual and quarterly data.