Fair value (multi-method)
Four independent methods triangulate what NOW is worth. The headline is the Forward-DCF intrinsic value at a normalized growth rate; the margin of safety compares it to the current price.
Estimated fair value (Forward DCF)
$2,447.67
Method range
$10.75 – $2,447.67
median $367.93
Valuation methods
Each method’s implied fair value per share and its upside versus the current price. Missing methods (no analyst coverage, negative earnings, etc.) are shown as “—”.
| Method | Fair value | Upside vs price |
|---|---|---|
| Forward DCF | $2,447.67 | +2,076.67% |
| Exit multiple | $582.56 | +418.06% |
| Analyst target | $153.30 | +36.33% |
| Graham number | $10.75 | -90.44% |
- Forward DCF$2,447.67
- Exit multiple$582.56
- Analyst target$153.30
- Graham number$10.75
Stock price
$112.45
FCF / share (TTM)
$1.48
3Y FCF CAGR
25.5%
Fair value @ hist. growth
$125.18
This analysis is for informational purposes only and is not financial advice. Scenario prices and DCF-style figures depend on your assumptions and data from public filings and estimates. They are not forecasts of future returns.
Implied FCF growth
24.0%
per year over your projection horizon
Margin of safety 10.2% vs hist-growth DCF
Historical 3Y CAGR
25.5%
Your model implies
24.0%
Analyst consensus is EPS-only — no comparable FCF / share estimate to show on this basis.
Model inputs
Move sliders to test how the reverse DCF reacts. Historical-growth markers show where the company has actually grown over the last cycle.
Undiscounted FCF per share over 10 years at 25% annual growth.
Sensitivity — implied growth vs your assumptions
Each cell shows the per-share growth rate the market would need to justify the current price at that combination of discount rate (rows) and terminal growth (columns). Your selected inputs are highlighted.
| Row axis: discount rate. Column axis: terminal growth.Terminal g →↓ Discount | 1.5% | 2.0% | 2.5% | 3.0% | 3.5% |
|---|---|---|---|---|---|
| 7.2% | 20.2% | 19.3% | 18.2% | 17.1% | 15.7% |
| 8.2% | 22.9% | 22.1% | 21.3% | 20.3% | 19.2% |
| 9.2% | 25.4% | 24.7% | 24.0% | 23.2% | 22.3% |
| 10.2% | 27.8% | 27.2% | 26.5% | 25.8% | 25.0% |
| 11.2% | 30.0% | 29.4% | 28.8% | 28.2% | 27.5% |
Historical multiples
Each bar is the trailing five-year range (low left, high right). Filled portion runs from low to today; the dot marks today; the small tick marks the five-year median. Low, median, and high are listed under each bar.
PEG
3.75
Demanding vs growth
Net cash
$523M
Total debt − cash
Beta
0.93
Vs market benchmark
Frequently asked questions
ServiceNow (NOW) Key Financials
Charts, filings, and peer comparison for every metric
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