Fair value (multi-method)
Four independent methods triangulate what NOW is worth. The headline is the Forward-DCF intrinsic value at a normalized growth rate; the margin of safety compares it to the current price.
Estimated fair value (Forward DCF)
$2,196.36
Method range
$10.84 – $2,196.36
median $361.23
Valuation methods
Each method’s implied fair value per share and its upside versus the current price. Missing methods (no analyst coverage, negative earnings, etc.) are shown as “—”.
| Method | Fair value | Upside vs price |
|---|---|---|
| Forward DCF | $2,196.36 | +2,200.82% |
| Exit multiple | $581.90 | +509.57% |
| Analyst target | $140.57 | +47.26% |
| Graham number | $10.84 | -88.65% |
- Forward DCF$2,196.36
- Exit multiple$581.90
- Analyst target$140.57
- Graham number$10.84
Stock price
$95.46
FCF / share (TTM)
$0.46
3Y FCF CAGR
25.5%
Fair value @ hist. growth
$36.81
This analysis is for informational purposes only and is not financial advice. Scenario prices and DCF-style figures depend on your assumptions and data from public filings and estimates. They are not forecasts of future returns.
Implied FCF growth
39.1%
per year over your projection horizon
Margin of safety -159.3% vs hist-growth DCF
Historical 3Y CAGR
25.5%
Your model implies
39.1%
Analyst consensus is EPS-only — no comparable FCF / share estimate to show on this basis.
Model inputs
Move sliders to test how the reverse DCF reacts. Historical-growth markers show where the company has actually grown over the last cycle.
Undiscounted FCF per share over 10 years at 25% annual growth.
Sensitivity — implied growth vs your assumptions
Each cell shows the per-share growth rate the market would need to justify the current price at that combination of discount rate (rows) and terminal growth (columns). Your selected inputs are highlighted.
| Row axis: discount rate. Column axis: terminal growth.Terminal g →↓ Discount | 1.5% | 2.0% | 2.5% | 3.0% | 3.5% |
|---|---|---|---|---|---|
| 7.5% | 34.9% | 33.9% | 32.7% | 31.4% | 30.0% |
| 8.5% | 37.9% | 37.0% | 36.1% | 35.0% | 33.8% |
| 9.5% | 40.8% | 40.0% | 39.1% | 38.2% | 37.2% |
| 10.5% | 43.4% | 42.7% | 41.9% | 41.1% | 40.3% |
| 11.5% | 45.9% | 45.2% | 44.6% | 43.9% | 43.1% |
Historical multiples
Each bar is the trailing five-year range (low left, high right). Filled portion runs from low to today; the dot marks today; the small tick marks the five-year median. Low, median, and high are listed under each bar.
Net cash
$523M
Total debt − cash
Beta
0.96
Vs market benchmark
Frequently asked questions
ServiceNow (NOW) Key Financials
Charts, filings, and peer comparison for every metric
Explore more
Deep-dives across the income statement, cash flow, capital return, and valuation
How this company returns cash to shareholders — buybacks, dividends, and stock splits.