ServiceNow (NOW) seasonality heatmap
Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -23.6% | -7.7% | -3.2% | -15.5% | +40.8% | -17.9% | — | — | — | — | — | — |
| 2025 | -3.9% | -8.7% | -14.4% | +20.0% | +5.9% | +1.7% | -8.3% | -2.7% | +0.3% | -0.1% | -11.6% | -5.7% |
| 2024 | +8.3% | +0.8% | -1.2% | -9.1% | -5.2% | +19.7% | +3.5% | +5.0% | +4.6% | +4.3% | +12.5% | +1.0% |
| 2023 | +17.2% | -5.1% | +7.5% | -1.1% | +18.6% | +3.1% | +3.7% | +1.0% | -5.1% | +4.1% | +17.9% | +3.0% |
| 2022 | -9.8% | -1.0% | -4.0% | -14.1% | -2.2% | +1.7% | -6.1% | -2.7% | -13.1% | +11.4% | -1.1% | -6.7% |
| 2021 | -1.3% | -1.8% | -6.3% | +1.2% | -6.4% | +16.0% | +7.0% | +9.5% | -3.3% | +12.1% | -7.2% | +0.2% |
| 2020 | +19.8% | -3.6% | -12.1% | +22.7% | +10.4% | +4.4% | +8.4% | +9.7% | +0.6% | +2.6% | +7.4% | +3.0% |
| 2019 | +23.6% | +8.8% | +2.9% | +10.1% | -3.5% | +4.8% | +1.0% | -5.6% | -3.1% | -2.6% | +14.5% | -0.3% |
| 2018 | +14.1% | +8.2% | +2.8% | +0.4% | +6.9% | -2.9% | +2.0% | +11.6% | -0.4% | -7.5% | +2.3% | -3.9% |
| 2017 | +21.9% | -4.1% | +0.6% | +8.1% | +10.7% | +1.3% | +4.2% | +5.2% | +1.2% | +7.5% | -2.7% | +6.0% |
| 2016 | -28.1% | -11.6% | +11.3% | +16.8% | +0.2% | -7.3% | +12.8% | -3.0% | +8.9% | +11.1% | -5.4% | -10.6% |
| 2015 | +7.4% | +4.6% | +3.3% | -5.0% | +2.3% | -3.0% | +8.3% | -11.9% | -2.1% | +17.6% | +6.6% | -0.5% |
| 2014 | +13.3% | +7.2% | -12.0% | -17.0% | +5.2% | +18.5% | -5.1% | +4.0% | -3.8% | +15.6% | -5.9% | +6.1% |
| 2013 | -7.8% | +17.1% | +11.6% | +13.1% | -10.3% | +9.9% | +7.9% | +7.6% | +10.8% | +5.1% | -2.7% | +5.5% |
| 2012 | — | — | — | — | — | — | +9.8% | +15.2% | +24.4% | -20.8% | +6.5% | -8.0% |
| Avg | +3.7% | +0.2% | -0.9% | +2.2% | +5.2% | +5.2% | +3.5% | +3.1% | +1.4% | +4.3% | +2.2% | -0.8% |
| Median | +7.9% | -1.4% | -0.3% | +0.8% | +3.8% | +3.1% | +4.0% | +4.5% | -0.0% | +4.7% | +0.6% | -0.0% |
| Last 5Y Avg | -2.3% | -4.3% | -3.0% | -4.0% | +11.6% | +8.5% | -0.0% | +2.0% | -3.3% | +6.4% | +2.1% | -1.6% |
| Std Dev (σ) | 16.6% | 8.0% | 8.3% | 13.3% | 12.9% | 8.5% | 6.3% | 7.5% | 8.9% | 10.0% | 8.9% | 5.4% |
| Consistency (μ/σ) | 0.22 | 0.03 | -0.11 | 0.16 | 0.41 | 0.62 | 0.56 | 0.41 | 0.16 | 0.43 | 0.25 | -0.14 |
| Win Rate (%) | 57% | 43% | 50% | 57% | 64% | 77% | 79% | 64% | 50% | 71% | 50% | 50% |
| Winning / Losing Months | ▲8▼6 | ▲6▼8 | ▲7▼7 | ▲8▼6 | ▲9▼5 | ▲10▼3 | ▲11▼3 | ▲9▼5 | ▲7▼7 | ▲10▼4 | ▲7▼7 | ▲7▼7 |
| Longest Win / Loss Streak | ▲4▼2 | ▲3▼4 | ▲5▼3 | ▲6▼3 | ▲5▼2 | ▲7▼2 | ▲7▼1 | ▲3▼2 | ▲2▼3 | ▲5▼2 | ▲3▼2 | ▲2▼2 |
| Best | +23.6%in January 2019 | +17.1%in February 2013 | +11.6%in March 2013 | +22.7%in April 2020 | +40.8%in May 2026 | +19.7%in June 2024 | +12.8%in July 2016 | +15.2%in August 2012 | +24.4%in September 2012 | +17.6%in October 2015 | +17.9%in November 2023 | +6.1%in December 2014 |
| Worst | -28.1%in January 2016 | -11.6%in February 2016 | -14.4%in March 2025 | -17.0%in April 2014 | -10.3%in May 2013 | -7.3%in June 2016 | -8.3%in July 2025 | -11.9%in August 2015 | -13.1%in September 2022 | -20.8%in October 2012 | -11.6%in November 2025 | -10.6%in December 2016 |
−28.1%+40.8%
2026
Jan-23.6%
Feb-7.7%
Mar-3.2%
Apr-15.5%
May+40.8%
Jun-17.9%
Jul—
Aug—
Sep—
Oct—
Nov—
Dec—
2025
Jan-3.9%
Feb-8.7%
Mar-14.4%
Apr+20.0%
May+5.9%
Jun+1.7%
Jul-8.3%
Aug-2.7%
Sep+0.3%
Oct-0.1%
Nov-11.6%
Dec-5.7%
2024
Jan+8.3%
Feb+0.8%
Mar-1.2%
Apr-9.1%
May-5.2%
Jun+19.7%
Jul+3.5%
Aug+5.0%
Sep+4.6%
Oct+4.3%
Nov+12.5%
Dec+1.0%
2023
Jan+17.2%
Feb-5.1%
Mar+7.5%
Apr-1.1%
May+18.6%
Jun+3.1%
Jul+3.7%
Aug+1.0%
Sep-5.1%
Oct+4.1%
Nov+17.9%
Dec+3.0%
2022
Jan-9.8%
Feb-1.0%
Mar-4.0%
Apr-14.1%
May-2.2%
Jun+1.7%
Jul-6.1%
Aug-2.7%
Sep-13.1%
Oct+11.4%
Nov-1.1%
Dec-6.7%
2021
Jan-1.3%
Feb-1.8%
Mar-6.3%
Apr+1.2%
May-6.4%
Jun+16.0%
Jul+7.0%
Aug+9.5%
Sep-3.3%
Oct+12.1%
Nov-7.2%
Dec+0.2%
2020
Jan+19.8%
Feb-3.6%
Mar-12.1%
Apr+22.7%
May+10.4%
Jun+4.4%
Jul+8.4%
Aug+9.7%
Sep+0.6%
Oct+2.6%
Nov+7.4%
Dec+3.0%
2019
Jan+23.6%
Feb+8.8%
Mar+2.9%
Apr+10.1%
May-3.5%
Jun+4.8%
Jul+1.0%
Aug-5.6%
Sep-3.1%
Oct-2.6%
Nov+14.5%
Dec-0.3%
2018
Jan+14.1%
Feb+8.2%
Mar+2.8%
Apr+0.4%
May+6.9%
Jun-2.9%
Jul+2.0%
Aug+11.6%
Sep-0.4%
Oct-7.5%
Nov+2.3%
Dec-3.9%
2017
Jan+21.9%
Feb-4.1%
Mar+0.6%
Apr+8.1%
May+10.7%
Jun+1.3%
Jul+4.2%
Aug+5.2%
Sep+1.2%
Oct+7.5%
Nov-2.7%
Dec+6.0%
2016
Jan-28.1%
Feb-11.6%
Mar+11.3%
Apr+16.8%
May+0.2%
Jun-7.3%
Jul+12.8%
Aug-3.0%
Sep+8.9%
Oct+11.1%
Nov-5.4%
Dec-10.6%
2015
Jan+7.4%
Feb+4.6%
Mar+3.3%
Apr-5.0%
May+2.3%
Jun-3.0%
Jul+8.3%
Aug-11.9%
Sep-2.1%
Oct+17.6%
Nov+6.6%
Dec-0.5%
2014
Jan+13.3%
Feb+7.2%
Mar-12.0%
Apr-17.0%
May+5.2%
Jun+18.5%
Jul-5.1%
Aug+4.0%
Sep-3.8%
Oct+15.6%
Nov-5.9%
Dec+6.1%
2013
Jan-7.8%
Feb+17.1%
Mar+11.6%
Apr+13.1%
May-10.3%
Jun+9.9%
Jul+7.9%
Aug+7.6%
Sep+10.8%
Oct+5.1%
Nov-2.7%
Dec+5.5%
2012
Jan—
Feb—
Mar—
Apr—
May—
Jun—
Jul+9.8%
Aug+15.2%
Sep+24.4%
Oct-20.8%
Nov+6.5%
Dec-8.0%
Avg
Jan+3.7%
Feb+0.2%
Mar-0.9%
Apr+2.2%
May+5.2%
Jun+5.2%
Jul+3.5%
Aug+3.1%
Sep+1.4%
Oct+4.3%
Nov+2.2%
Dec-0.8%
Median
Jan+7.9%
Feb-1.4%
Mar-0.3%
Apr+0.8%
May+3.8%
Jun+3.1%
Jul+4.0%
Aug+4.5%
Sep-0.0%
Oct+4.7%
Nov+0.6%
Dec-0.0%
Last 5Y Avg
Jan-2.3%
Feb-4.3%
Mar-3.0%
Apr-4.0%
May+11.6%
Jun+8.5%
Jul-0.0%
Aug+2.0%
Sep-3.3%
Oct+6.4%
Nov+2.1%
Dec-1.6%
Std Dev (σ)
Jan16.6%
Feb8.0%
Mar8.3%
Apr13.3%
May12.9%
Jun8.5%
Jul6.3%
Aug7.5%
Sep8.9%
Oct10.0%
Nov8.9%
Dec5.4%
Consistency (μ/σ)
Jan0.22
Feb0.03
Mar-0.11
Apr0.16
May0.41
Jun0.62
Jul0.56
Aug0.41
Sep0.16
Oct0.43
Nov0.25
Dec-0.14
Win Rate (%)
Jan57%
Feb43%
Mar50%
Apr57%
May64%
Jun77%
Jul79%
Aug64%
Sep50%
Oct71%
Nov50%
Dec50%
Winning / Losing Months
Jan▲8▼6
Feb▲6▼8
Mar▲7▼7
Apr▲8▼6
May▲9▼5
Jun▲10▼3
Jul▲11▼3
Aug▲9▼5
Sep▲7▼7
Oct▲10▼4
Nov▲7▼7
Dec▲7▼7
Longest Win / Loss Streak
Jan▲4▼2
Feb▲3▼4
Mar▲5▼3
Apr▲6▼3
May▲5▼2
Jun▲7▼2
Jul▲7▼1
Aug▲3▼2
Sep▲2▼3
Oct▲5▼2
Nov▲3▼2
Dec▲2▼2
Best
Jan+23.6%2019
Feb+17.1%2013
Mar+11.6%2013
Apr+22.7%2020
May+40.8%2026
Jun+19.7%2024
Jul+12.8%2016
Aug+15.2%2012
Sep+24.4%2012
Oct+17.6%2015
Nov+17.9%2023
Dec+6.1%2014
Worst
Jan-28.1%2016
Feb-11.6%2016
Mar-14.4%2025
Apr-17.0%2014
May-10.3%2013
Jun-7.3%2016
Jul-8.3%2025
Aug-11.9%2015
Sep-13.1%2022
Oct-20.8%2012
Nov-11.6%2025
Dec-10.6%2016
−28.1%+40.8%
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