How does Williams-Sonoma (WSM) make money?

Williams-Sonoma (WSM) generates revenue primarily from Pottery Barn Segment, which accounted for 38.2% of total revenue in TTM through Q2 2026. The company reported $7.88B in revenue and converted 13.8% of it into net profit, equivalent to roughly $1.09B in net income — what's left after the cost of revenue, operating expenses, interest, and income taxes.

What is the gross profit margin of Williams-Sonoma (WSM)?

Williams-Sonoma (WSM) reported a gross profit margin of 46.1% in TTM through Q2 2026, equivalent to $3.63B in gross profit on $7.88B in revenue. Gross margin measures how much of each dollar of revenue remains after the direct cost of producing or delivering the product — a higher figure typically signals pricing power, scale, or a less capital-intensive business model.

What is the operating profit margin of Williams-Sonoma (WSM)?

Williams-Sonoma (WSM) reported an operating profit margin of 18% in TTM through Q2 2026, equivalent to $1.42B in operating income. Operating margin captures profitability after research & development, sales & marketing, and general & administrative expenses — but before interest, taxes, and one-off items — and is the cleanest single read on the underlying business's efficiency.

What is the net profit margin of Williams-Sonoma (WSM)?

Williams-Sonoma (WSM) reported a net profit margin of 13.8% in TTM through Q2 2026, equivalent to $1.09B in net income. Net margin is the bottom-line share of revenue that survives every expense — operating costs, interest, and income taxes — and is the figure that flows directly into earnings per share.

Is Williams-Sonoma (WSM) profitable?

Yes. Williams-Sonoma (WSM) reported $1.09B in net income for TTM through Q2 2026, with a net profit margin of 13.8%. The company earned more from its operations than it paid out in costs, interest, and income taxes, leaving positive earnings on the bottom line.

How much does Williams-Sonoma (WSM) spend on capital expenditures?

Williams-Sonoma (WSM) spent $258.87M on capital expenditures (CapEx) during TTM through Q2 2026, roughly 3.3% of total revenue. CapEx represents long-lived investment in property, equipment, data centres, and other physical infrastructure, and is subtracted from operating cash flow to arrive at free cash flow.

How much free cash flow does Williams-Sonoma (WSM) generate?

Williams-Sonoma (WSM) generated $1.10B in free cash flow during TTM through Q2 2026, a free-cash-flow margin of 13.9%. Free cash flow is the cash left after capital expenditures and represents the discretionary pool the company can use to pay dividends, repurchase shares, repay debt, or fund acquisitions without raising external capital.

What is the effective tax rate of Williams-Sonoma (WSM)?

Williams-Sonoma (WSM) had an effective tax rate of 25% in TTM through Q2 2026. The effective rate is the actual share of pre-tax income paid as income taxes and can differ materially from the statutory rate due to foreign earnings mix, tax credits (such as R&D), share-based compensation deductions, and one-off discrete items.

What are the main business segments of Williams-Sonoma (WSM)?

Williams-Sonoma (WSM) reports revenue across 5 reportable product segments, led by Pottery Barn Segment at 38.2% of total revenue in TTM through Q2 2026. See the revenue-by-segment table on this page for the full breakdown and how each segment feeds into the income-statement waterfall above.

How Williams-Sonoma Makes Money: 2026 Visual Revenue Map

Williams-Sonoma (WSM) Income Statement Flow — TTM through Q2 2026

Calculated from the four most recent reported quarters, ending May 3, 2026 (reported May 22, 2026).

Williams-Sonoma discloses geographic revenue only in annual filings. to view the full breakdown.

Williams-Sonoma (WSM) Revenue by Product Segment — TTM through Q2 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported segments changed mid-year.

Revenue contribution by product segment for Williams-Sonoma (WSM) in TTM through Q2 2026.
Segment	Revenue (USD)	% of total
Pottery Barn Segment	$3.01B	38.2%
West Elm Segment	$1.89B	24%
Williams Sonoma Segment	$1.38B	17.5%
Pottery Barn Kids And Teen Segment	$1.15B	14.6%
Other Segments	$451.04M	5.7%
Total	$7.88B	100%

Pottery Barn Segment$3.01B
West Elm Segment$1.89B
Williams Sonoma Segment$1.38B
Pottery Barn Kids And Teen Segment$1.15B
Other Segments$451.04M
Total$7.88B

Revenue Breakdown — TTM through Q2 2026

In TTM through Q2 2026, Williams-Sonoma (WSM) reports revenue across 5 operating segments; the largest segment was Pottery Barn Segment at 38.2%, followed by West Elm Segment (24%) and Williams Sonoma Segment (17.5%).

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