How does Williams-Sonoma (WSM) make money?

Williams-Sonoma (WSM) primarily makes money through Pottery Barn Segment, which accounts for 38.4% of total revenue. For TTM through Q1 2026, Williams-Sonoma generated $7.81B in total revenue with a net profit margin of 13.9%.

What is Williams-Sonoma (WSM) gross profit margin?

Williams-Sonoma (WSM) reported a gross profit margin of 46.2% for TTM through Q1 2026, equivalent to $3.60B in gross profit. This means Williams-Sonoma retains 46.2% of each revenue unit after direct costs of production.

What is Williams-Sonoma (WSM) operating profit margin?

Williams-Sonoma (WSM) reported an operating profit margin of 18.1% for TTM through Q1 2026, equivalent to $1.42B in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.

What is Williams-Sonoma (WSM) net profit margin?

Williams-Sonoma (WSM) reported a net profit margin of 13.9% for TTM through Q1 2026, equivalent to $1.09B in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.

How much does Williams-Sonoma (WSM) spend on capital expenditures?

Williams-Sonoma (WSM) spent $259.44M on capital expenditures in TTM through Q1 2026 (3.3% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.

What is Williams-Sonoma (WSM) free cash flow?

Williams-Sonoma (WSM) generated $1.06B in free cash flow for TTM through Q1 2026 (13.6% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.

What is Williams-Sonoma (WSM) effective tax rate?

Williams-Sonoma (WSM) had an effective tax rate of 25.1% for TTM through Q1 2026. This is the actual percentage of pre-tax income paid as income taxes.

How Williams-Sonoma (WSM) Makes Money: A Visual Guide

Williams-Sonoma (WSM) generated $7.81B in revenue, earning $1.09B in net profit (13.9% margin). Its largest revenue source is Pottery Barn Segment (38.4% of revenue). Below is an interactive breakdown of how revenue flows through the income statement.

Williams-Sonoma (WSM) Income Statement Flow — TTM through Q1 2026

Calculated from the four most recent reported quarters, ending February 1, 2026 (reported March 26, 2026).

Frequently asked questions

How does Williams-Sonoma (WSM) make money?: Williams-Sonoma (WSM) primarily makes money through Pottery Barn Segment, which accounts for 38.4% of total revenue. For TTM through Q1 2026, Williams-Sonoma generated $7.81B in total revenue with a net profit margin of 13.9%.
What is Williams-Sonoma (WSM) gross profit margin?: Williams-Sonoma (WSM) reported a gross profit margin of 46.2% for TTM through Q1 2026, equivalent to $3.60B in gross profit. This means Williams-Sonoma retains 46.2% of each revenue unit after direct costs of production.
What is Williams-Sonoma (WSM) operating profit margin?: Williams-Sonoma (WSM) reported an operating profit margin of 18.1% for TTM through Q1 2026, equivalent to $1.42B in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is Williams-Sonoma (WSM) net profit margin?: Williams-Sonoma (WSM) reported a net profit margin of 13.9% for TTM through Q1 2026, equivalent to $1.09B in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does Williams-Sonoma (WSM) spend on capital expenditures?: Williams-Sonoma (WSM) spent $259.44M on capital expenditures in TTM through Q1 2026 (3.3% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is Williams-Sonoma (WSM) free cash flow?: Williams-Sonoma (WSM) generated $1.06B in free cash flow for TTM through Q1 2026 (13.6% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is Williams-Sonoma (WSM) effective tax rate?: Williams-Sonoma (WSM) had an effective tax rate of 25.1% for TTM through Q1 2026. This is the actual percentage of pre-tax income paid as income taxes.

Data & methodology

What is a Sankey diagram?: A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
How is the data calculated?: We use the income statement from company filings. For TTM (Trailing Twelve Months), we use a pre-aggregated twelve-month view aligned with our latest four quarterly periods. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
When was this data last updated?: Based on company filings through TTM through Q1 2026.