Question 1

What is AppLovin's P/B ratio?

Accepted Answer

AppLovin (APP) P/B ratio is 79.9× as of June 5, 2026. The ratio is calculated by dividing market capitalisation by book value of equity, using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/B ratio calculated?

Accepted Answer

P/B = Market Capitalisation ÷ Book Value of Equity (most recent quarterly shareholders' equity), or equivalently Share Price ÷ Book Value Per Share. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/B ratio?

Accepted Answer

The price-to-book (P/B) ratio compares a company's market capitalisation to its book value of equity (total shareholders' equity) on the most recent quarterly balance sheet. It is calculated as market cap ÷ book value of equity (equivalent to share price ÷ book value per share). A P/B below 1× implies the market values the business below its accounting net worth; values well above 1× reflect intangible assets, brand value, or a high return on equity.

Question 4

What is a good P/B ratio for AppLovin?

Accepted Answer

A "good" P/B depends on the business model. Banks, insurers, and other capital-heavy financials typically trade near 1×; asset-light technology and consumer-brand companies can sustainably trade at 5×+ because much of their value is intangible. P/B is most informative when paired with return on equity (ROE). For AppLovin specifically, the relevant sector benchmark is the current sector median of 6.0×.

Question 5

Is AppLovin's P/B ratio high or low?

Accepted Answer

AppLovin's P/B ratio of 79.9× is above its own 5-year average of 44.7× and above the sector median of 6.0×. That places the current reading at the 74th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is AppLovin's historical P/B ratio range?

Accepted Answer

In the available daily series, AppLovin (APP) P/B ratio has ranged from a low of 1.9× in 2022 to a high of 250.5× in 2025. The 5-year average is 44.7× and the 5-year median is 13.7×.

Question 7

What was AppLovin's P/B ratio in 2025?

Accepted Answer

AppLovin (APP) P/B ratio at the end of 2025 was 106.7×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month book value figure available at that date.

Question 8

Why does AppLovin's P/B ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (book value). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$227.86B	$2.13B	106.7×	+6.0×	Dec 31, 2025
2024	$109.83B	$1.09B	100.8×	+90.1×	Dec 31, 2024
2023	$13.43B	$1.26B	10.7×	+8.6×	Dec 31, 2023
2022	$3.90B	$1.90B	2.1×	-12.3×	Dec 31, 2022
2021	$30.62B	$2.14B	14.3×	—	Dec 31, 2021
2020	$14.39B	—	—	—	Dec 31, 2020
2019	$13.10B	—	—	—	Dec 31, 2019


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P/B Ratio for AppLovin (APP)

P/B Ratio daily chart for AppLovin (APP)

Historical P/B Ratio for AppLovin (APP) from 2019 to 2025

About P/B Ratio at AppLovin (APP)

AppLovin P/B Ratio by Year

AppLovin P/B Ratio 2025: 106.7×

AppLovin P/B Ratio 2024: 100.8×

AppLovin P/B Ratio 2023: 10.7×

AppLovin P/B Ratio 2022: 2.1×

AppLovin P/B Ratio 2021: 14.3×

Sector peers by P/B Ratio — chart

Sector peers by P/B Ratio — table

Frequently asked questions

AppLovin (APP) Key Financials

P/B Ratio daily chart for AppLovin (APP)

Historical P/B Ratio for AppLovin (APP) from 2019 to 2025

About P/B Ratio at AppLovin (APP)

AppLovin P/B Ratio by Year

AppLovin P/B Ratio 2025: 106.7×

AppLovin P/B Ratio 2024: 100.8×

AppLovin P/B Ratio 2023: 10.7×

AppLovin P/B Ratio 2022: 2.1×

AppLovin P/B Ratio 2021: 14.3×

Sector peers by P/B Ratio — chart

Sector peers by P/B Ratio — table

Frequently asked questions

+What is AppLovin's P/B ratio?

+How is the P/B ratio calculated?

+What is the P/B ratio?

+What is a good P/B ratio for AppLovin?

+Is AppLovin's P/B ratio high or low?

+What is AppLovin's historical P/B ratio range?

+What was AppLovin's P/B ratio in 2025?

+Why does AppLovin's P/B ratio change over time?

AppLovin (APP) Key Financials