TTM
64.3%
YoY change
+11.83pp
Trough year (2018)
-53.8%
Peak year (2025)
60.8%
Latest annual
60.8%
Net Profit Margin history chart for AppLovin (APP) from 2018 to 2025
Latest: 60.8%
Net Profit Margin change chart for AppLovin (APP) from 2018 to 2025
Latest: +11.83pp
Net Profit Margin history table for AppLovin (APP) from 2018 to 2025
| 2025 | 60.8% | +11.83pp | ||
| 2024 | 49.0% | +29.60pp | ||
| 2023 | 19.4% | +26.24pp | ||
| 2022 | -6.8% | -8.11pp | ||
| 2021 | 1.3% | +9.90pp | ||
| 2020 | -8.6% | -20.60pp | ||
| 2019 | 12.0% | +65.76pp | ||
| 2018 | -53.8% | — |
- 202560.8%+11.83pp
- 202449.0%+29.60pp
- 202319.4%+26.24pp
- 2022-6.8%-8.11pp
- 20211.3%+9.90pp
- 2020-8.6%-20.60pp
- 201912.0%+65.76pp
- 2018-53.8%—
Net Profit Margin values are taken from AppLovin's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Net Profit Margin at AppLovin (APP)
According to AppLovin's latest reported financial statements, the company's latest reported net margin is 64.3%. Net profit margin is net income divided by revenue — the bottom-line share of each sales dollar that remains after all costs, including operating expenses, interest, and taxes. It is the most comprehensive profitability ratio, though it can swing on one-off items, so read it alongside the multi-year trend below.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
2025's annual net margin for AppLovin (APP) came in at 60.83% – expanded 11.8 percentage points year-over-year.
The highest annual net margin of 60.83% was reported in 2025. The lowest in the available history was -53.79% in 2018.
AppLovin Net Profit Margin by Year
AppLovin Net Profit Margin 2025: 60.8%
AppLovin posted net margin of 60.83% in 2025, expanded 11.8 percentage points from 2024. This figure represents the highest annual value in the available history.
AppLovin Net Profit Margin 2024: 49.0%
In 2024, AppLovin reported net margin of 49.00%, expanded 29.6 percentage points from 2023.
AppLovin Net Profit Margin 2023: 19.4%
AppLovin net margin in 2023 was 19.40%, expanded 26.2 percentage points from 2022.
AppLovin Net Profit Margin 2022: -6.8%
2022's net margin for AppLovin came in at -6.84%, contracted 8.1 percentage points from 2021.
AppLovin Net Profit Margin 2021: 1.3%
AppLovin net margin in 2021 was 1.27%.
See more financial history for AppLovin (APP).
Sector peers by Net Profit Margin
Technology peers of AppLovin (APP), ranked by their latest net margin
| 63.0% | |
| 47.0% | |
| 41.5% | |
| 39.3% | |
| 38.8% | |
| 29.7% | |
| 27.2% | |
| 13.4% |
- 63.0%
- 47.0%
- 39.3%
- 38.8%
- 29.7%
- 27.2%
- 13.4%
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