TTM
88.4%
YoY change
+4.01pp
Trough year (2022)
55.4%
Peak year (2018)
88.9%
Latest annual
87.9%
Gross Margin history chart for AppLovin (APP) from 2018 to 2025
Latest: 87.9%
Gross Margin change chart for AppLovin (APP) from 2018 to 2025
Latest: +4.01pp
Gross Margin history table for AppLovin (APP) from 2018 to 2025
| 2025 | 87.9% | +4.01pp | ||
| 2024 | 83.9% | +3.21pp | ||
| 2023 | 80.6% | +25.23pp | ||
| 2022 | 55.4% | -9.21pp | ||
| 2021 | 64.6% | +2.91pp | ||
| 2020 | 61.7% | -14.02pp | ||
| 2019 | 75.7% | -13.15pp | ||
| 2018 | 88.9% | — |
- 202587.9%+4.01pp
- 202483.9%+3.21pp
- 202380.6%+25.23pp
- 202255.4%-9.21pp
- 202164.6%+2.91pp
- 202061.7%-14.02pp
- 201975.7%-13.15pp
- 201888.9%—
Gross Margin values are taken from AppLovin's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at AppLovin (APP)
According to AppLovin's latest reported financial statements, the company's latest reported gross margin is 88.4%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
2025's annual gross margin for AppLovin (APP) came in at 87.86% – expanded 4.0 percentage points year-over-year.
Across the available history, gross margin reached its high of 88.88% in 2018 and its low of 55.41% in 2022.
AppLovin Gross Margin by Year
AppLovin Gross Margin 2025: 87.9%
2025's gross margin for AppLovin came in at 87.86%, expanded 4.0 percentage points from 2024.
AppLovin Gross Margin 2024: 83.9%
AppLovin posted gross margin of 83.85% in 2024, expanded 3.2 percentage points from 2023.
AppLovin Gross Margin 2023: 80.6%
In 2023, AppLovin reported gross margin of 80.64%, expanded 25.2 percentage points from 2022.
AppLovin Gross Margin 2022: 55.4%
AppLovin gross margin in 2022 was 55.41%, contracted 9.2 percentage points from 2021. This figure represents the lowest annual value in the available history.
AppLovin Gross Margin 2021: 64.6%
AppLovin gross margin in 2021 was 64.62%.
See more financial history for AppLovin (APP).
Sector peers by Gross Margin
Technology peers of AppLovin (APP), ranked by their latest gross margin
| 74.1% | |
| 68.3% | |
| 67.0% | |
| 61.8% | |
| 58.4% | |
| 52.6% | |
| 50.3% | |
| 47.9% |
- 74.1%
- 68.3%
- 67.0%
- 61.8%
- 52.6%
- 50.3%
- 47.9%
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