TTM
77.1%
YoY change
+16.48pp
Trough year (2020)
-4.3%
Peak year (2025)
75.8%
Latest annual
75.8%
Operating Margin history chart for AppLovin (APP) from 2018 to 2025
Latest: 75.8%
Operating Margin change chart for AppLovin (APP) from 2018 to 2025
Latest: +16.48pp
Operating Margin history table for AppLovin (APP) from 2018 to 2025
| 2025 | 75.8% | +16.48pp | ||
| 2024 | 59.3% | +17.33pp | ||
| 2023 | 41.9% | +43.64pp | ||
| 2022 | -1.7% | -7.07pp | ||
| 2021 | 5.4% | +9.65pp | ||
| 2020 | -4.3% | -23.83pp | ||
| 2019 | 19.6% | -30.61pp | ||
| 2018 | 50.2% | — |
- 202575.8%+16.48pp
- 202459.3%+17.33pp
- 202341.9%+43.64pp
- 2022-1.7%-7.07pp
- 20215.4%+9.65pp
- 2020-4.3%-23.83pp
- 201919.6%-30.61pp
- 201850.2%—
Operating Margin values are taken from AppLovin's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Operating Margin at AppLovin (APP)
According to AppLovin's latest reported financial statements, the company's latest reported operating margin is 77.1%. Operating margin is operating income divided by revenue — the share of each sales dollar left after cost of goods sold and operating expenses (SG&A, R&D), but before interest and taxes. It isolates how profitable the core business is before financing and tax decisions, so it is comparable across companies with different capital structures.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
The 2025 reading of AppLovin (APP) operating margin is 75.75% – expanded 16.5 percentage points year-over-year.
75.75% stands as the all-time-high annual operating margin, posted in 2025, against a low of -4.28% during 2020.
AppLovin Operating Margin by Year
AppLovin Operating Margin 2025: 75.8%
AppLovin posted operating margin of 75.75% in 2025, expanded 16.5 percentage points from 2024. This figure represents the highest annual value in the available history.
AppLovin Operating Margin 2024: 59.3%
In 2024, AppLovin reported operating margin of 59.27%, expanded 17.3 percentage points from 2023.
AppLovin Operating Margin 2023: 41.9%
AppLovin operating margin in 2023 was 41.94%, expanded 43.6 percentage points from 2022.
AppLovin Operating Margin 2022: -1.7%
2022's operating margin for AppLovin came in at -1.70%, contracted 7.1 percentage points from 2021.
AppLovin Operating Margin 2021: 5.4%
AppLovin operating margin in 2021 was 5.37%.
See more financial history for AppLovin (APP).
Sector peers by Operating Margin
Technology peers of AppLovin (APP), ranked by their latest operating margin
| 64.0% | |
| 53.2% | |
| 48.5% | |
| 46.8% | |
| 43.7% | |
| 34.8% | |
| 32.6% | |
| 11.7% |
- 64.0%
- 53.2%
- 46.8%
- 43.7%
- 34.8%
- 32.6%
- 11.7%
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