TTM
71.4%
YoY change
+6.98pp
Trough year (2021)
12.9%
Peak year (2025)
71.9%
Latest annual
71.9%
FCF Margin history chart for AppLovin (APP) from 2018 to 2025
Latest: 71.9%
FCF Margin change chart for AppLovin (APP) from 2018 to 2025
Latest: +6.98pp
FCF Margin history table for AppLovin (APP) from 2018 to 2025
| 2025 | 71.9% | +6.98pp | ||
| 2024 | 65.0% | +7.55pp | ||
| 2023 | 57.4% | +42.78pp | ||
| 2022 | 14.6% | +1.72pp | ||
| 2021 | 12.9% | -2.23pp | ||
| 2020 | 15.1% | -4.49pp | ||
| 2019 | 19.6% | -8.85pp | ||
| 2018 | 28.5% | — |
- 202571.9%+6.98pp
- 202465.0%+7.55pp
- 202357.4%+42.78pp
- 202214.6%+1.72pp
- 202112.9%-2.23pp
- 202015.1%-4.49pp
- 201919.6%-8.85pp
- 201828.5%—
FCF Margin values are taken from AppLovin's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About FCF Margin at AppLovin (APP)
According to AppLovin's latest reported financial statements, the company's latest reported free cash flow margin is 71.4%. Free cash flow margin is free cash flow divided by revenue — the share of each sales dollar that converts into cash after capital expenditures. Because free cash flow cannot be inflated by non-cash accounting, FCF margin is a clean read on how efficiently a business turns revenue into deployable cash.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
2025's annual free cash flow margin for AppLovin (APP) came in at 71.94% – expanded 7.0 percentage points year-over-year.
The record annual free cash flow margin stands at 71.94%, reached in 2025; the historical low of 12.91% was recorded in 2021.
AppLovin FCF Margin by Year
AppLovin FCF Margin 2025: 71.9%
AppLovin posted free cash flow margin of 71.94% in 2025, expanded 7.0 percentage points from 2024. This figure represents the highest annual value in the available history.
AppLovin FCF Margin 2024: 65.0%
In 2024, AppLovin reported free cash flow margin of 64.96%, expanded 7.6 percentage points from 2023.
AppLovin FCF Margin 2023: 57.4%
AppLovin free cash flow margin in 2023 was 57.41%, expanded 42.8 percentage points from 2022.
AppLovin FCF Margin 2022: 14.6%
2022's free cash flow margin for AppLovin came in at 14.63%, expanded 1.7 percentage points from 2021.
AppLovin FCF Margin 2021: 12.9%
AppLovin free cash flow margin in 2021 was 12.91%.
See more financial history for AppLovin (APP).
Sector peers by FCF Margin
Technology peers of AppLovin (APP), ranked by their latest free cash flow margin
| 47.0% | |
| 43.4% | |
| 28.6% | |
| 26.6% | |
| 25.5% | |
| 22.9% | |
| 22.9% | |
| 17.7% |
- 47.0%
- 43.4%
- 28.6%
- 26.6%
- 25.5%
- 22.9%
- 22.9%
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