TTM
80.2%
YoY change
+5.70pp
Trough year (2020)
13.6%
Peak year (2025)
79.5%
Latest annual
79.5%
EBITDA Margin history chart for AppLovin (APP) from 2018 to 2025
Latest: 79.5%
EBITDA Margin change chart for AppLovin (APP) from 2018 to 2025
Latest: +5.70pp
EBITDA Margin history table for AppLovin (APP) from 2018 to 2025
| 2025 | 79.5% | +5.70pp | ||
| 2024 | 73.8% | +5.12pp | ||
| 2023 | 68.6% | +50.40pp | ||
| 2022 | 18.2% | -2.55pp | ||
| 2021 | 20.8% | +7.20pp | ||
| 2020 | 13.6% | -15.89pp | ||
| 2019 | 29.5% | -21.78pp | ||
| 2018 | 51.3% | — |
- 202579.5%+5.70pp
- 202473.8%+5.12pp
- 202368.6%+50.40pp
- 202218.2%-2.55pp
- 202120.8%+7.20pp
- 202013.6%-15.89pp
- 201929.5%-21.78pp
- 201851.3%—
EBITDA Margin values are taken from AppLovin's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About EBITDA Margin at AppLovin (APP)
According to AppLovin's latest reported financial statements, the company's latest reported EBITDA margin is 80.2%. EBITDA margin is EBITDA divided by revenue — earnings before interest, taxes, depreciation, and amortization as a percentage of sales. By stripping out non-cash charges and capital-structure effects, it approximates operating cash profitability and is widely used to compare companies with different asset bases and leverage.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
The 2025 reading of AppLovin (APP) EBITDA margin is 79.46% – expanded 5.7 percentage points year-over-year.
2025 marks the peak EBITDA margin at 79.46%, with the historical low of 13.58% recorded in 2020.
AppLovin EBITDA Margin by Year
AppLovin EBITDA Margin 2025: 79.5%
AppLovin EBITDA margin in 2025 was 79.46%, expanded 5.7 percentage points from 2024. This figure represents the highest annual value in the available history.
AppLovin EBITDA Margin 2024: 73.8%
2024's EBITDA margin for AppLovin came in at 73.75%, expanded 5.1 percentage points from 2023.
AppLovin EBITDA Margin 2023: 68.6%
AppLovin posted EBITDA margin of 68.64% in 2023, expanded 50.4 percentage points from 2022.
AppLovin EBITDA Margin 2022: 18.2%
In 2022, AppLovin reported EBITDA margin of 18.24%, contracted 2.5 percentage points from 2021.
AppLovin EBITDA Margin 2021: 20.8%
AppLovin EBITDA margin in 2021 was 20.78%.
See more financial history for AppLovin (APP).
Sector peers by EBITDA Margin
Technology peers of AppLovin (APP), ranked by their latest EBITDA margin
| 76.0% | |
| 76.0% | |
| 63.9% | |
| 63.1% | |
| 55.3% | |
| 38.6% | |
| 35.5% | |
| 21.6% |
- 76.0%
- 76.0%
- 63.1%
- 55.3%
- 38.6%
- 35.5%
- 21.6%
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