How does Brown-Forman (BF-B) make money?

Brown-Forman (BF-B) generates revenue primarily from Whiskey, which accounted for 73.9% of total revenue in TTM through Q2 2026. The company reported $3.93B in revenue and converted 18.2% of it into net profit, equivalent to roughly $715M in net income — what's left after the cost of revenue, operating expenses, interest, and income taxes.

What is the gross profit margin of Brown-Forman (BF-B)?

Brown-Forman (BF-B) reported a gross profit margin of 60.5% in TTM through Q2 2026, equivalent to $2.38B in gross profit on $3.93B in revenue. Gross margin measures how much of each dollar of revenue remains after the direct cost of producing or delivering the product — a higher figure typically signals pricing power, scale, or a less capital-intensive business model.

What is the operating profit margin of Brown-Forman (BF-B)?

Brown-Forman (BF-B) reported an operating profit margin of 29% in TTM through Q2 2026, equivalent to $1.14B in operating income. Operating margin captures profitability after research & development, sales & marketing, and general & administrative expenses — but before interest, taxes, and one-off items — and is the cleanest single read on the underlying business's efficiency.

What is the net profit margin of Brown-Forman (BF-B)?

Brown-Forman (BF-B) reported a net profit margin of 18.2% in TTM through Q2 2026, equivalent to $715M in net income. Net margin is the bottom-line share of revenue that survives every expense — operating costs, interest, and income taxes — and is the figure that flows directly into earnings per share.

Is Brown-Forman (BF-B) profitable?

Yes. Brown-Forman (BF-B) reported $715M in net income for TTM through Q2 2026, with a net profit margin of 18.2%. The company earned more from its operations than it paid out in costs, interest, and income taxes, leaving positive earnings on the bottom line.

How much does Brown-Forman (BF-B) spend on capital expenditures?

Brown-Forman (BF-B) spent $107M on capital expenditures (CapEx) during TTM through Q2 2026, roughly 2.7% of total revenue. CapEx represents long-lived investment in property, equipment, data centres, and other physical infrastructure, and is subtracted from operating cash flow to arrive at free cash flow.

How much free cash flow does Brown-Forman (BF-B) generate?

Brown-Forman (BF-B) generated $893M in free cash flow during TTM through Q2 2026, a free-cash-flow margin of 22.7%. Free cash flow is the cash left after capital expenditures and represents the discretionary pool the company can use to pay dividends, repurchase shares, repay debt, or fund acquisitions without raising external capital.

What is the effective tax rate of Brown-Forman (BF-B)?

Brown-Forman (BF-B) had an effective tax rate of 19.2% in TTM through Q2 2026. The effective rate is the actual share of pre-tax income paid as income taxes and can differ materially from the statutory rate due to foreign earnings mix, tax credits (such as R&D), share-based compensation deductions, and one-off discrete items.

What are the main business segments of Brown-Forman (BF-B)?

Brown-Forman (BF-B) reports revenue across 5 reportable product segments, led by Whiskey at 73.9% of total revenue in TTM through Q2 2026. See the revenue-by-segment table on this page for the full breakdown and how each segment feeds into the income-statement waterfall above.

Where does Brown-Forman (BF-B) generate most of its revenue?

UNITED STATES is the largest geographic market for Brown-Forman (BF-B), accounting for 48.4% of revenue in the most recent annual filing. The complete regional split — including international markets and any Rest-of-World rollup — is shown in the revenue-by-geography table on this page.

How Brown-Forman Makes Money: 2026 Visual Revenue Map

Brown-Forman (BF-B) Income Statement Flow — TTM through Q2 2026

Calculated from the four most recent reported quarters, ending April 30, 2026 (reported June 12, 2026).

Brown-Forman (BF-B) Revenue by Product Segment — TTM through Q2 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported segments changed mid-year.

Revenue contribution by product segment for Brown-Forman (BF-B), TTM through Q2 2026.
Segment	Revenue (USD)	% of total
Whiskey	$2.9B	73.9%
Ready-to-Drink	$542M	13.8%
Tequila	$251M	6.4%
Rest of Portfolio	$201M	5.1%
Non-branded & Bulk	$33M	0.8%
Total	$3.93B	100%

Whiskey$2.9B
Ready-to-Drink$542M
Tequila$251M
Rest of Portfolio$201M
Non-branded & Bulk$33M
Total$3.93B

Brown-Forman (BF-B) Revenue by Geography — TTM through Q2 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported regions changed mid-year.

Revenue contribution by geographic region for Brown-Forman (BF-B), TTM through Q2 2026
Region	Revenue (USD)	% of total
UNITED STATES	$1.65B	48.4%
Developed International	$851M	25%
Emerging	$748M	21.9%
Travel Retail	$131M	3.8%
Non-branded and bulk	$29M	0.9%
Total	$3.41B	100%

UNITED STATES
Developed International
Emerging
Travel Retail
Non-branded and bulk
Total

Revenue Breakdown — TTM through Q2 2026

In TTM through Q2 2026, Brown-Forman (BF-B) reports revenue across 5 reportable product segments; the largest segment was Whiskey at 73.9%, followed by Ready-to-Drink (13.8%) and Tequila (6.4%). Geographically, UNITED STATES accounted for 48.4% of revenue, followed by Developed International (25%) and Emerging (21.9%).

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