PepsiCo (PEP) — Daily Price Character
Historical session stats from dividend-adjusted prices: win rate, streaks, record days, weekday patterns, and (when available) how often the stock was green on S&P 500 green days.
PEP
Archetype
Steady
Low daily volatility — small, predictable daily moves.
Win rate
46.6%
6341 green · 6066 red · 1197 flat · 13604 sessions
Current streak
1 red
As of May 20, 2026
Max win / lose streak
9 / 10 days
Win streak return: +3.09% · Lose: 5.41%
Median / σ daily
+0.000% · 1.520%
Avg green +1.19% · avg red 1.12%
Extreme days (>3%)
5.3%
414 up · 312 down
History from Jun 2, 1972 through May 20, 2026 · 13604 trading days with returns.
Trailing year — daily returns (calendar)
May 23, 2025 – May 20, 2026 · Mon–Fri sessions only
Monday–Friday — average return
Average dividend-adjusted return on that weekday (green / red by sign). Green/red day rule: ±0.01% vs prior close.
Monday–Friday — win rate
Share of sessions that closed green on that weekday. Bars are green at or above 50%, red below 50%.
Top green days
Largest single-session gains (dividend-adjusted), by historical return.
| Date | Return |
|---|---|
| Sep 1, 1998 | +16.10% |
| Oct 8, 2002 | +14.90% |
| Mar 17, 2020 | +12.94% |
| Jan 17, 1991 | +11.57% |
| Jan 23, 1997 | +10.97% |
| Mar 13, 2020 | +10.51% |
| Apr 29, 1997 | +9.99% |
| Jul 24, 2002 | +9.97% |
| Oct 11, 1974 | +9.41% |
| Oct 29, 1987 | +9.31% |
| Mar 28, 1980 | +8.93% |
| Nov 21, 2008 | +8.56% |
| Oct 28, 2008 | +8.42% |
| Mar 24, 2020 | +8.24% |
| Mar 15, 2000 | +8.20% |
| Oct 28, 1997 | +7.87% |
| Jan 27, 1975 | +7.80% |
| Oct 22, 1974 | +7.67% |
| Jul 17, 2025 | +7.46% |
| May 29, 1986 | +7.28% |
Worst red days
Largest single-session losses; "Days to recovery" counts trading sessions until close recovered the prior peak (dividend-adjusted).
| Date | Return | Days to recovery |
|---|---|---|
| Dec 14, 1982 | 14.29% | 327 |
| Oct 14, 2008 | 11.93% | 234 |
| Mar 20, 2020 | 11.43% | 4 |
| Mar 16, 2020 | 11.27% | 1 |
| Aug 31, 1998 | 11.17% | 1 |
| Mar 12, 2020 | 11.11% | 17 |
| Jan 8, 1988 | 10.31% | 23 |
| Jul 19, 2002 | 10.17% | 4 |
| Oct 26, 1987 | 9.91% | 3 |
| Oct 13, 1989 | 9.50% | 3 |
| Jun 9, 1994 | 8.71% | 53 |
| Sep 30, 1974 | 8.15% | 8 |
| Oct 16, 1987 | 7.76% | 118 |
| Apr 28, 1998 | 7.70% | 46 |
| Jul 9, 2002 | 7.34% | 317 |
| Apr 13, 1987 | 7.14% | 5 |
| Sep 27, 1996 | 7.00% | 15 |
| Dec 1, 2000 | 6.58% | 3 |
| Oct 27, 1997 | 6.55% | 1 |
| Oct 19, 1987 | 6.54% | 2 |
Frequently asked questions
What is the daily win rate for PepsiCo (PEP)?
Historically, PepsiCo (PEP) closed green on 46.6% of trading days (6341 green, 6066 red, 1197 flat), using dividend-adjusted closes and a ±0.01% threshold for green vs red.
What is the current winning or losing streak for PepsiCo (PEP)?
As of 2026-05-20, PepsiCo (PEP) is on a 1-day losing streak (consecutive green or red days by the same rules, ignoring trailing flat days).
What does Steady, Balanced, or Explosive mean for PepsiCo (PEP)?
We label PepsiCo (PEP) as "steady" based on the sample standard deviation of daily returns: Low daily volatility — small, predictable daily moves.
What were the best and worst single trading days for PepsiCo (PEP)?
Largest single-day gain: +16.10%. Largest single-day loss: 14.29%. Tables on this page list the top record green and red days.
What counts as an "extreme" daily move for PepsiCo (PEP)?
We treat a day as extreme if the absolute dividend-adjusted daily return exceeds 3%. About 5.3% of trading days for PepsiCo (PEP) were extreme (414 up, 312 down).
Data & methodology
How are green, red, and flat days defined?
We use dividend-adjusted (or close-to-close for non-equity) daily returns. Green: return ≥ +0.01%. Red: return ≤ −0.01%. Flat: between those bounds.
How is the current streak calculated?
We count consecutive green or consecutive red days using the same thresholds. If the most recent session is flat, we skip trailing flat days and measure from the last non-flat close.
What does “vs S&P 500” mean?
On sessions where the S&P 500 (^GSPC) was green, we report how often this stock was also green. Shown only for USD equities when benchmark data exists and the symbol is not the index itself.
Where does the archetype come from?
Sample standard deviation of daily returns: low → Steady, high → Explosive, otherwise Balanced. Labels describe typical daily volatility, not quality of the investment.
Explore more
PEP Overview
Company profile, financial tools, and key metrics
PEP Revenue Counter
Earns $3,027 every second. See per minute, hour, and day.
PEP Earnings Counter
Earns $277.27 per second net profit. See per minute, hour, and day.
PEP Economic Scale
Exceeds Costa Rica's GDP. Compare with world economies.
PEP What If Invested
What if you had invested $1,000? See historical returns from any date.
PEP How It Makes Money
Discover visual breakdown of $95.45B in revenue — where it comes from and where it goes.
PEP Stock Seasonality
Best and worst months to invest. Historical monthly returns heatmap.
PEP Price Target Scenarios
Model bear, base, and bull cases with EPS growth and exit P/E — pre-filled from analysts and history.
PEP Buybacks
0.49% TTM buyback yield. Shareholder yield & SBC comparison.
PEP Stock Split History
4 splits on record. Dates, ratios, and cumulative multiple.
PEP Dividend Profile
Yield: 3.81%. Safety: 5/8. See full history.
PEP Dividend Calculator
How much dividend income would $1,000 have earned? Calculate from any date.
PEP Dividend Forecast
Project future income with DRIP, growth assumptions, and optional monthly contributions.
PEP Dividend Capture
Historical pre-ex touch stats, gap distribution, after-tax calculator, and a backtest simulator (limit-order vs MOC exit).
PEP Financials
Revenue, EPS, EBITDA, market cap, debt and balance sheet history with annual and quarterly data.