Ulta Beauty (ULTA) Stock Buyback History
TTM buyback yield 3.79% · Shareholder yield (TTM) 3.79%.
ULTA
TTM buyback yield
3.79%
Shareholder yield (TTM)
3.79%
5Y share count change
-20.5%
TTM buyback spend
$1.10B
SBC coverage (TTM)
23.20x
YoY change in spend
-12.2%
5Y CAGR of spend
+50.1%
Peak year (2021)
$1.54B
Cumulative spend
$7.80B
TTM metrics calculated from the four most recent reported quarters, ending (reported ).
Key takeaways
- Ulta Beauty (ULTA) repurchased about $1.10B of stock over the trailing twelve months.
- Diluted share count is down 20.5% over the last ~5 fiscal years — buybacks are net-shrinking the share base.
- TTM buyback ÷ stock-based-comp ratio of 23.20× — repurchases more than cover SBC dilution.
- Cash buyback spend has compounded at +50.1% per year over the latest 5-year window.
- TTM repurchases used about 112% of free cash flow remaining after dividends.
Buyback context per fiscal year
Annual repurchases alongside stock-based compensation, diluted share count and the year-over-year change — useful for SBC-coverage and dilution-offset reading at a glance.
| Year | Buybacks | SBC | Net | Shares (dil.) | YoY shares | Buyback yield |
|---|---|---|---|---|---|---|
| 2025 | $901.39M | $37.43M | $863.96M | 0.04B | -5.1% | 3.11% |
| 2024 | $1.03B | $42.79M | $984.30M | 0.05B | -4.4% | 5.39% |
| 2023 | $1.02B | $48.25M | $970.05M | 0.05B | -4.1% | 4.18% |
| 2022 | $907.02M | $43.04M | $863.98M | 0.05B | -5.7% | 3.49% |
| 2021 | $1.54B | $47.26M | $1.49B | 0.05B | -3.0% | 7.95% |
| 2020 | $118.25M | $27.58M | $90.67M | 0.06B | -2.7% | 0.74% |
| 2019 | $690.52M | $25.05M | $665.47M | 0.06B | -3.4% | 4.52% |
| 2018 | $622.34M | $26.64M | $595.70M | 0.06B | -2.9% | 3.64% |
| 2017 | $371.82M | $24.40M | $347.43M | 0.06B | -1.4% | 2.75% |
| 2016 | $347.11M | $19.34M | $327.77M | 0.06B | -2.2% | 2.05% |
| 2015 | $169.37M | $15.59M | $153.77M | 0.06B | -0.6% | 1.47% |
| 2014 | $41.51M | $14.92M | $26.59M | 0.06B | 0.3% | 0.49% |
| 2013 | $37.97M | $16.00M | $21.96M | 0.06B | 0.1% | 0.69% |
| 2012 | $79.00K | $13.38M | −$13.30M | 0.06B | 1.7% | 0.00% |
| 2011 | $3.24M | $11.61M | −$8.37M | 0.06B | 3.3% | 0.07% |
| 2010 | $0.00 | $11.15M | −$11.15M | 0.06B | 3.5% | — |
| 2009 | $0.00 | $5.95M | −$5.95M | 0.06B | 0.5% | — |
| 2008 | $59.00K | $3.88M | −$3.82M | 0.06B | 10.6% | 0.02% |
| 2007 | $6.74M | $0.00 | $6.74M | 0.05B | 6.8% | 0.78% |
| 2006 | $2.22M | $0.00 | $2.22M | 0.05B | 3.6% | 0.65% |
| 2005 | $0.00 | $0.00 | $0.00 | 0.05B | 1967.6% | — |
| 2003 | $0.00 | $0.00 | $0.00 | 0.00B | -41.1% | — |
| 2002 | $0.00 | $0.00 | $0.00 | 0.00B | — | — |
Cash buyback spend (USD) — annual & quarterly history
Trailing-twelve-month and per-period cash repurchases for Ulta Beauty (ULTA) from the consolidated cash flow statement (line: common stock repurchased), in USD as filed.
Cash buyback spend over time for Ulta Beauty (ULTA)
Per-period cash repurchases
Cash buyback spend annual + quarterly history for Ulta Beauty (ULTA)
| Fiscal year | Period ended | Reported | Buyback Spend | YoY | YoY change |
|---|---|---|---|---|---|
| 2025 | $901.39M | -12.2% | -$125.70M | ||
| 2024 | $1.03B | +0.9% | +$8.79M | ||
| 2023 | $1.02B | +12.3% | +$111.28M | ||
| 2022 | $907.02M | -41.0% | -$630.58M | ||
| 2021 | $1.54B | +1200.3% | +$1.42B | ||
| 2020 | $118.25M | -82.9% | -$572.27M | ||
| 2019 | $690.52M | +11.0% | +$68.18M | ||
| 2018 | $622.34M | +67.4% | +$250.51M | ||
| 2017 | $371.82M | +7.1% | +$24.71M | ||
| 2016 | $347.11M | +104.9% | +$177.75M | ||
| 2015 | $169.37M | +308.0% | +$127.86M | ||
| 2014 | $41.51M | +9.3% | +$3.54M | ||
| 2013 | $37.97M | +47960.8% | +$37.89M | ||
| 2012 | $79,000 | -97.6% | -$3.16M | ||
| 2011 | $3.24M | — | +$3.24M | ||
| 2010 | $0 | — | $0 | ||
| 2009 | $0 | -100.0% | -$59,000 | ||
| 2008 | $59,000 | -99.1% | -$6.68M | ||
| 2007 | $6.74M | +204.1% | +$4.53M | ||
| 2006 | $2.22M | — | +$2.22M | ||
| 2005 | $0 | — | — | ||
| 2003 | $0 | — | $0 | ||
| 2002 | $0 | — | — |
2025's annual buyback spend for Ulta Beauty (ULTA) came in at $901.39M – declined 12.2% year-over-year.
Looking at the 2020–2025 (5 years) stretch, Ulta Beauty buyback spend compounded at +50.1% per year, with the latest reading among the more recent periods of the dataset.
Ulta Beauty buyback spend peaked at $1.54B in 2021; the latest annual figure is $901.39M in 2025 (41.4% below peak).
The dataset's maximum buyback spend sits at $1.54B (2021); the minimum reading of $0 dates to 2002.
Ulta Beauty (ULTA) sits 5th of 8 Consumer Cyclical peers we track on this metric, against a peer median of $1.03B.
Ulta Beauty Buyback Spend 2025: $901.39M
Ulta Beauty buyback spend in 2025 was $901.39M, declined 12.2% below 2024.
Ulta Beauty Buyback Spend 2024: $1.03B
Ulta Beauty buyback spend in 2024 was $1.03B, edged up 0.9% from 2023.
Ulta Beauty Buyback Spend 2023: $1.02B
Ulta Beauty buyback spend in 2023 was $1.02B, grew 12.3% from 2022.
Ulta Beauty Buyback Spend 2022: $907.02M
Ulta Beauty buyback spend in 2022 was $907.02M, plunged 41.0% below 2021.
Ulta Beauty Buyback Spend 2021: $1.54B
Ulta Beauty buyback spend in 2021 was $1.54B.
See more financial history for Ulta Beauty (ULTA).
Sector peers by buyback spend
Companies in the same sector as Ulta Beauty, ranked by their latest buyback spend.
| Company | Buyback Spend | Sector |
|---|---|---|
| Alibaba (BABA) | $87.36B | Consumer Cyclical |
| Booking Holdings (BKNG) | $6.44B | Consumer Cyclical |
| TJX Companies (TJX) | $2.52B | Consumer Cyclical |
| McDonald's (MCD) | $2.06B | Consumer Cyclical |
| Amazon (AMZN) | $0 | Consumer Cyclical |
| Tesla (TSLA) | $0 | Consumer Cyclical |
| Home Depot (HD) | $0 | Consumer Cyclical |
| PDD Holdings (PDD) | $0 | Consumer Cyclical |
Share count history
Diluted weighted-average shares drive the EPS denominator and per-share capital-return maths. A falling diluted share count means buybacks are outpacing dilution from stock-based compensation and option exercises.
Diluted vs basic shares (annual)
Year-over-year change in diluted shares
Green is fewer shares vs the prior fiscal year (net repurchase); red is growth (dilution). The earliest year shown has no prior year to compare.
Dividend & buyback yield over time
Stacked annual yields — buyback yield (TTM cash repurchases ÷ market cap) plus dividend yield from the same fiscal-year-end key-metrics period — show how total cash return per dollar of equity has evolved.
Buybacks vs stock-based compensation
Annual cash repurchases set against stock-based compensation. Coverage above 1× means buybacks fully offset the equity dilution from SBC. TTM coverage: 23.20×.
Capital allocation mix
How Ulta Beauty splits cash returned to shareholders between dividends and buybacks, plus the headroom on free cash flow that's still available for additional repurchases.
Buybacks vs dividends (share of cash returned)
Buyback capacity (TTM)
Free cash flow minus dividends paid versus actual TTM repurchases — the headroom bar shows how much of post-dividend FCF is still being deployed elsewhere.
Headroom $985.55M (TTM FCF − TTM dividends, clamped at zero).
Data & methodology
Where do buyback, dividend and compensation figures come from?
Cash buyback spend (common stock repurchased), dividends paid and stock-based compensation come from Ulta Beauty's consolidated cash flow statements — quarterly 10-Q and annual 10-K SEC filings, in USD as reported.
How are diluted shares and yields calculated?
Diluted weighted-average share counts come from the income statement (EPS denominator). Trailing twelve-month (TTM) aggregates sum the four most recent reported quarters. Buyback and dividend yields divide TTM cash flows by market capitalisation at the latest quarter-end.
How is buyback capacity defined?
Capacity compares TTM repurchases to free cash flow after dividends: operating cash flow minus capital expenditure, minus dividends paid, versus actual buybacks over the same trailing window.
Is this investment advice?
No. Figures are for informational and educational use only. Past buybacks and dividends do not predict future returns.
Frequently asked questions
Does Ulta Beauty buy back its own stock?
Yes, Ulta Beauty (ULTA) has repurchased shares in recent periods. See the history table and charts on this page for amounts and trends.
How much does Ulta Beauty spend on share buybacks?
Trailing twelve months (TTM) buyback spend is about $1.10B (sum of the last four quarterly cash-flow periods in our data). Figures are illustrative; verify in filings.
What is Ulta Beauty's buyback yield?
TTM buyback yield is about 3.79% (TTM buyback spend divided by market cap at the latest quarter-end in our data).
What is Ulta Beauty's shareholder yield?
Shareholder yield combines dividend yield and buyback yield. For the latest period we show approximately 3.79% combined (TTM-based where available).
Is Ulta Beauty diluting shareholders?
Compare stock-based compensation (SBC) to buybacks in the chart above. Net effect varies by year; see annual buyback vs SBC bars and the history table.
How has Ulta Beauty's share count changed?
Diluted weighted average shares changed by about -20.5% over roughly five fiscal years (annual income statement data).
What is Ulta Beauty's buyback spend?
Latest reported buyback spend for Ulta Beauty (ULTA) is $1.10B (period ending January 31, 2026).
How has Ulta Beauty buyback spend changed year-over-year?
Ulta Beauty (ULTA) buyback spend changed -12.2% year-over-year on the latest annual filing.
What is the long-term growth rate of Ulta Beauty buyback spend?
Ulta Beauty (ULTA) buyback spend compound annual growth rate is +50.1% over the most recent 5 years available.
When did Ulta Beauty buyback spend hit its highest annual value?
Ulta Beauty buyback spend reached its highest annual value of $1.54B in 2021.
What was Ulta Beauty buyback spend in 2024?
Ulta Beauty (ULTA) buyback spend in 2024 was $1.03B.
What was Ulta Beauty buyback spend in 2025?
Ulta Beauty (ULTA) buyback spend in 2025 was $901.39M.
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