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What If You Invested $1,000 in Ulta Beauty (ULTA)?

Enter any amount and start date. We use historical prices to show your hypothetical return.

Historical extremes

What if you bought at the best or worst time? Check max profit, max drawdown, and total return since IPO.

Max profit

+16,570%

(166.7 times)

Buy
Mar 9, 2009
$4.24
Sell
Feb 17, 2026
$706.82

Buying ULTA at the best price and selling at the peak would have turned $1,000 into $166,702.83.

Max drawdown

87.90%

(fell to 12% of peak)

Peak
Oct 30, 2007
$35.04
Trough
Mar 9, 2009
$4.24

A $1,000 investment in ULTA at the peak would have shrunk to $121 at the trough.

Return since IPO

+1,698%

(17.9 times)

IPO
Oct 25, 2007
$29.49
Current
Apr 29, 2026
$530.23

A $1,000 investment in ULTA at IPO would be worth $17,979.99 today.

Frequently asked questions

What is Ulta Beauty (ULTA) stock's all-time high (ATH) and all-time low (ATL)?

Ulta Beauty (ULTA) stock's all-time low (ATL) was $4.24 on Mar 9, 2009. The all-time high (ATH) was $706.82 on Feb 17, 2026.

What if you invested $1,000 in Ulta Beauty (ULTA) stock for maximum profit?

Buying Ulta Beauty (ULTA) stock at the best price ($4.24 on Mar 9, 2009) and selling at the peak ($706.82 on Feb 17, 2026) would have turned $1,000 into $166,702.83. Historical return: +16,570.28% (166.7 times).

What are Ulta Beauty (ULTA)'s best buy and sell dates for maximum profit?

The best buy date for Ulta Beauty (ULTA) stock was Mar 9, 2009 at $4.24. The best sell date was Feb 17, 2026 at $706.82. This investment would have returned +16,570.28% (166.7 times).

What was Ulta Beauty (ULTA) stock's maximum drawdown?

Ulta Beauty (ULTA) stock's worst decline was 87.90% (fell to 12% of peak) from peak to trough. Peak: $35.04 on Oct 30, 2007. Trough: $4.24 on Mar 9, 2009. A $1,000 investment at the peak would have been worth $121 at the trough.

What if you bought Ulta Beauty (ULTA) stock at IPO?

A $1,000 investment in Ulta Beauty (ULTA) stock at IPO ($29.49 on Oct 25, 2007) would be worth $17,979.99 today. Historical return: +1,698.00% (17.9 times). Current stock price: $530.23 as of Apr 29, 2026.

What if you invested $1,000 in Ulta Beauty (ULTA) 5 years ago?

A $1,000 investment in Ulta Beauty (ULTA) stock 5 years ago ($328.9 on Apr 29, 2021) would be worth $1,612.13 today. Historical return: +61.21% (1.61 times). Current stock price: $530.23 as of Apr 29, 2026.

What if you invested $1,000 in Ulta Beauty (ULTA) 10 years ago?

A $1,000 investment in Ulta Beauty (ULTA) stock 10 years ago ($208.28 on Apr 29, 2016) would be worth $2,545.76 today. Historical return: +154.58% (2.54 times). Current stock price: $530.23 as of Apr 29, 2026.

Data & methodology

How does the investment calculator work?

Enter an investment amount and a start date. We use historical stock prices to calculate how many shares you would have bought, then apply the current price to show your hypothetical portfolio value and return.

What are Historical extremes?

Max profit: the best buy and sell dates that maximize percentage return. Max drawdown: the largest peak-to-trough decline in price. Return since IPO: total return from IPO date to the latest price.

What is Max drawdown?

Maximum drawdown is the largest peak-to-trough decline in price. It shows the worst drop from any prior high to a subsequent low. Peak and Trough are the dates and prices at which this decline occurred.

Does this include dividends?

The calculator uses adjusted closing prices when available, which account for stock splits and dividends. For the most accurate results, we recommend using data that includes dividend adjustments.

Where does the price data come from?

Historical prices are dividend-adjusted closing prices from our data provider. The calculator and Historical extremes use the same data source for consistent results.

How are the dollar amounts in the cards calculated?

The dollar amounts in Historical extremes use the investment amount you select in the calculator above (e.g. $1,000). They show what your investment would have been worth at the Buy/Peak/IPO date versus the Sell/Trough/Current date.

What date range can I use?

The available date range depends on our historical price data for ULTA. You can select any date between our first and most recent data point.